Senior Product Analyst

• Mar 2023 - Present

Senior Data Analyst

• Apr 2020 - Feb 2023

As the second full-time data hire at Kaia, I used SQL and BI tools to drive data-informed decision making across the business, helping raise data literacy and data quality and acting as a sounding board for stakeholders and the Analytics team as we grew. Leadership and Management: In the last 5 months of my time at Kaia, I was responsible for the team's OKR planning, working with stakeholders and the team to identify the most impactful topics for the coming months. I also managed a junior product analyst for a year, acting as a sounding board and helping out wherever they encountered any blockers. Product Analysis: I was embedded in the Activation team, focussed on bringing user behaviour data and exploratory analysis to discovery discussions, event instrumentation, and A/B test evaluation. This helped the team figure out new ways to engage with users and achieve that ‘Aha!’ moment. During this time, I developed and built Kaias first North Star metric. Business Analysis: Working with the EU Commercial team, I developed and built the EU billing reporting and self-serve data model. This included building tables, writing LookML, building dashboards and guiding the team through using the data themselves. Marketing Analysis: I worked extensively with the CRM team to troubleshoot and quality check Kaias CRM data, making improvements to the self-serve data model to fit the team's requirements and enabling confident campaign performance monitoring. Clinical Analysis: Developing new metrics based on clinical trial metric definitions. I created dashboards to allow the clinical team to monitor trial progress, identifying underperforming study sites and enabling the clinical team to take early intervention with any issues. Data Education and Literacy: I ran a number of analytics bootcamp sessions to help build data literacy across the company, on topics such as “How to use Looker”, “Analytical Skills” and “Planning and Running A/B Tests” Show less

Commercial Analyst

• Nov 2018 - Feb 2020

Dashboards: Produced a company-wide Revenue Tracker as well as a number of Performance Marketing and CRM dashboards to monitor efficiency and growth opportunities and how these translate into business value. Cohort Project: Analysing macro-drivers behind revenue changes enabled the board to identify focus areas for the next financial year. Partner Revenue: Worked with the Finance and Partner team on projects to help partners ensure they are charged correctly, calculating rebates for specific partners and providing insight on orders, as well as giving guidance on process changes required to prevent recurring issues. BI Tool and Warehouse Migration: Migrating dashboards from Qlikview to Tableau and Redshift to Snowflake, auditing the information shown to ensure dashboards continued to be relevant and used. Show less

Data Intelligence Analyst

• May 2017 - Nov 2018

Warehouse Migration: Led the transition from Redshift to BigQuery for the Data Analytics Team. I learned the new syntax, identified and prioritised impacted dashboards and tables, teaching the team how to confidently use BigQuery and migrate their dashboards by a deadline. Trade Reporting: Prepared weekly reports for the B2C management team and Board, going on to automate this towards the end of my time at the FT. Dashboards: Created dashboards for multiple teams, from Paid Marketing to Acquisitions. One dashboard example was “News by Email”, monitoring newsletter subscriber volumes and growth to categorise and prioritise marketing efforts. Exploratory Analysis: Using Tableau for adhoc and deep dive analysis. One example project was examining Net Promoter Score (NPS) correlated metrics using histograms, scatter and jitter charts. Editorial Project: Analysing the FT’s coverage of the 2017 German Election gave the editorial team insight into what aspects of the series resonated well with which readers and what other relevant content could drive increased engagement. Show less

Business Analyst / Project Manager

• Jun 2016 - May 2017

Market Research: Identifying the addressable market by identifying trends, challenges and opportunities, using this information to pinpoint key industry beneficiaries. Hypothesis Testing: Acquiring relevant data, interviewing potential customers and building understanding of the market, customers, assets, data and processes.Competitor Analysis: Produced an overview of the cost distribution in the wind energy value chain, identifying existing business models and informing the development of the solutions business model. Show less

Innovation Analyst / Project Manager

• Mar 2015 - May 2016

Project Management of Smart Home Trial: Planned, designed, recruited trial participants, conducted user research, coordinated hardware installation and engineer training. Blockchain Decentralised Grid Project: Developed user personas, mapped customer journeys and identified pain points to pinpoint use cases to take forward into a MVP. Retirement Trend Analysis: Identified focus areas based on retirement market trends and informing a project identifying new products and services to help people transition into retirement. Show less

Corporate Development and Strategy Analyst (Energy Services Graduate)

• Sep 2014 - Feb 2015

Energy Solutions: Researched how companies use services to sell products and how to apply this to npower. My presentation influenced how £13 million of investment was spent. Operating models: Prepared a workshop for npower’s executive committee to facilitate a discussion on how to up and cross sell non-commodity products and services with commodity products.

Operations Analyst (Energy Services Graduate), Domestic Care and Maintenance Call Centre

• Mar 2014 - Aug 2014

Call drivers: Identifying call drivers through call data analysis, interviews and case studies. I produced a report recommending potential ways to reduce unnecessary call drivers. Project Management: I coordinated a trial of a system that captures data from visitors to provide additional opportunities to offer advice and retention incentives.

Commercial Developer (Energy Services Graduate), Green Deal and Obligations

• Sep 2013 - Feb 2014

Preparing B2B contracts and entering client information into Salesforce to meet npower’s carbon reduction obligation. A big success in this role was getting £8.5 million worth of contracts signed within 2 weeks.

Administrator

• Sep 2012 - Jul 2013

Engineering Project: Researching and building a prototype rotational casting machine to gauge the technique's suitability for manufacturing hollow silicone spheres to be used in a new model. General: Model assembly, taking orders, stock management, compiling databases of manufacturer data. Engineering Project: Researching and building a prototype rotational casting machine to gauge the technique's suitability for manufacturing hollow silicone spheres to be used in a new model. General: Model assembly, taking orders, stock management, compiling databases of manufacturer data.

Counter Staff

• Oct 2006 - Sep 2009

Customer Service: First point of contact both by phone and in person, taking bookings, giving advice, and ensuring customers had the appropriate expertise to safely practice the sport. Data entry and Administration: Ensuring new members fulfil insurance and legal criteria by correctly filling in registration forms, and accurately entering this onto the company’s database. Customer Service: First point of contact both by phone and in person, taking bookings, giving advice, and ensuring customers had the appropriate expertise to safely practice the sport. Data entry and Administration: Ensuring new members fulfil insurance and legal criteria by correctly filling in registration forms, and accurately entering this onto the company’s database.