Jasmine Kaur

Senior Copywriter at Blue Tokai Coffee Roasters
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Contact Information
us****@****om
(386) 825-5501
Location
South Delhi, Delhi, India, IN
Languages
  • English Full professional proficiency
  • Hindi Limited working proficiency
  • French Elementary proficiency

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Bio

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Credentials

  • How to Research and Write Using Generative AI Tools
    LinkedIn
    May, 2023
    - Nov, 2024
  • Nano Tips for Using ChatGPT for Business with Rachel Woods
    LinkedIn
    May, 2023
    - Nov, 2024
  • SEO Foundations
    LinkedIn Academy
    Apr, 2023
    - Nov, 2024
  • Content, Advertising & Social IMC
    Coursera
    Sep, 2020
    - Nov, 2024
  • Engagement & Nurture Marketing Strategies
    Coursera
    Sep, 2020
    - Nov, 2024
  • The Business of Social
    Coursera
    Sep, 2020
    - Nov, 2024
  • The Importance of Listening
    Coursera
    Sep, 2020
    - Nov, 2024
  • What is Social?
    Coursera
    Aug, 2020
    - Nov, 2024
  • Certified Journalist
    College of Media and Publishing
    May, 2020
    - Nov, 2024
  • EF SET Certificate (C1 Advanced Level)
    EF Standard English Test (EF SET)
    May, 2020
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google
    May, 2020
    - Nov, 2024
  • Qualified Assistant Professor
    UGC NET
    Dec, 2019
    - Nov, 2024

Experience

    • India
    • Food and Beverage Services
    • 200 - 300 Employee
    • Senior Copywriter
      • Jun 2023 - Present

  • Pehlepetpuja
    • New Delhi 110013, DL, India
    • Founder
      • Apr 2018 - Present

      A self-run food blog with a presence on Instagram, YouTube, Facebook and Twitter. A self-run food blog with a presence on Instagram, YouTube, Facebook and Twitter.

    • India
    • Media Production
    • 700 & Above Employee
    • Senior Sub Editor
      • Mar 2021 - Oct 2023

      Core editorial team member of Slurrp, a food website and app. Worked on SEO-friendly, research-based articles around food history, cuisines, trending and viral stories etc. Created engaging web stories and social media posts on topical content. Conducted exclusive chef/food-related personality interviews as well as event/restaurant reviews. Mentored trainees and interns to ensure quality content. Core editorial team member of Slurrp, a food website and app. Worked on SEO-friendly, research-based articles around food history, cuisines, trending and viral stories etc. Created engaging web stories and social media posts on topical content. Conducted exclusive chef/food-related personality interviews as well as event/restaurant reviews. Mentored trainees and interns to ensure quality content.

    • India
    • E-Learning Providers
    • 700 & Above Employee
    • Content Lead
      • Oct 2020 - Mar 2021

      As a content lead for an Ed-tech startup, my role involved creating content marketing strategies for various social media platforms like Instagram and Linkedkln, email marketing etc. In terms of social media, my work ranged from preparing monthly social media calendars to creating content for Instagram regularly and script writing for educational videos. As a content lead for an Ed-tech startup, my role involved creating content marketing strategies for various social media platforms like Instagram and Linkedkln, email marketing etc. In terms of social media, my work ranged from preparing monthly social media calendars to creating content for Instagram regularly and script writing for educational videos.

    • India
    • Public Relations and Communications Services
    • 300 - 400 Employee
    • Corporate Social Responsibility
      • May 2019 - Jun 2019

      Worked in the Social Impact Department on 2 clients: IPPF (SAR) and Danone. Work involved: •Stakeholder mapping •Contacting Zayed Sustainability Prize nominees • News Updates for the client • News Tracking for client • Conducting and recording video interviews (one-to-one) Worked in the Social Impact Department on 2 clients: IPPF (SAR) and Danone. Work involved: •Stakeholder mapping •Contacting Zayed Sustainability Prize nominees • News Updates for the client • News Tracking for client • Conducting and recording video interviews (one-to-one)

    • India
    • Media Production
    • 1 - 100 Employee
    • Features Intern
      • Jun 2017 - Jun 2017

      Worked as content writer for the print magazine as well as for the website. Web articles were mostly research based. Print magazine features involved attending events, taking interviews, reviewing places etc. Worked as content writer for the print magazine as well as for the website. Web articles were mostly research based. Print magazine features involved attending events, taking interviews, reviewing places etc.

  • Phantom Thoughts
    • New Delhi Area, India
    • Social Media Marketing Intern
      • Apr 2017 - May 2017

      Promotional activities for the organisation Promotional activities for the organisation

    • Media Production
    • 1 - 100 Employee
    • Content Writer
      • 2017 - Mar 2017

      Wrote articles revolving around Delhi University updates and tips. Wrote articles revolving around Delhi University updates and tips.

    • Bangladesh
    • Newspaper Publishing
    • 1 - 100 Employee
    • Content Writer
      • Jul 2016 - Aug 2016

      Worked as a content writer for FE (online). Edited reports from wire services and uploaded them on the website. Worked as a content writer for FE (online). Edited reports from wire services and uploaded them on the website.

    • India
    • Consumer Services
    • Content Writer
      • Apr 2016 - Jun 2016

      Writing • Book Reviews • Features Conducting • Interviews Attending and reviewing •Events Writing • Book Reviews • Features Conducting • Interviews Attending and reviewing •Events

Education

  • Amity University Noida
    Masters in Journalism & Mass Communication, Journalism
    2018 - 2020
  • College of media and publishing
    Online Food Journalism course, Journalism
    2018 - 2020
  • University of Delhi
    Bachelors in Journalism, Journalism
    2015 - 2018
  • The Pinnacle school, Panscheel Enclave
    Humanities, 94.25% (Best of four)
    2001 - 2015

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