Experience

Creative Victoria

• Australia
• Government Administration
• 1 - 100 Employee

• Senior Manager, Digital

  • Oct 2018 - Present

  Managing websites, providing digital best practice, projects and all social media for Creative Victoria which is part of the Department of Jobs, Skills, Industry and Regions in Victoria. - Product owner of three websites – each redeveloped in past 3 years. - Digital strategy development and implementation with cross department input - Priority on making all products accessible to all Victorians - Development of ‘world first’ online audience research toolkit - Oversee the management of 7 social media accounts. Introduced three new social channels, including Steam, Twitch and LinkedIn. Year on year growth across these channels in followers and engagement. Systems: Squiz Matrix, Wordpress, AwardsForce, GEMS (Salesforce), Drupal (Vic.Gov), Jira and other cloud applications



Dairy Australia

• Australia
• Dairy Product Manufacturing
• 100 - 200 Employee

• Digital Manager

  • Jul 2017 - Oct 2018

  Led the Agile digital team of seven to deliver the development, maintenance, content and analytics on primary platforms, and redevelopment of 8 regional sites and 25+ web assets. Our achievements: - Major 2 year rationalisation project to reduce and refine our digital landscape. - Two large primary platforms which will accommodate reduced assets. - Transforming and standardising the way our digital products are built and used through standardised governance processes. - Close partnership with ICT and legal to approve all new tech project and establish a technical roadmap to support digital activities - Creating a digital environment which provides a consistent and coherent user experience, with measurable outcomes. - EDM revitalisation and best practice. - Reporting and analytics which links all all digital activity including social. - Broad ranging stakeholder engagement. We worked as an Agile team to create new digital projects from inception to delivery and maintenance. Systems: Salesforce, Sitecore, Sharepoint, Jira and other cloud applications



University of Melbourne

• Australia
• Higher Education
• 700 & Above Employee

• Digital Communications Manager

  • Feb 2015 - Jun 2017

  Led the strategy, delivery and analysis of comprehensive design and digital campaigns for major fundraising milestones and alumni engagement. • Advisory role to various Faculties and Colleges in digital engagement and reporting. • Connecting the dots across complex technical systems including social platforms, CRM and cross University systems – finding ways to work the data in a more effective and targeted way. Presenting findings to senior leaders to lead to process change. • Major web redevelopment projects - UX testing, stakeholder management, content redevelopment, the build, content migration, testing. • Manage staff to run multiple social channels, websites and EDMs with significant growth in engagement. • Identification of business improvements including the development of an API feed from events.unimelb site, enhanced donation process with customer journey mapping, more successful graduation/conversion activities. • Training and support for the implementation of new EDM software across Advancement at the Uni.



Department of Jobs, Skills, Industry and Regions

• Australia
• Government Administration
• 700 & Above Employee

• Digital Insights Analyst

  • Jan 2014 - Jan 2015

  Lead analyst for a pilot of a whole of Victorian Government social media monitoring hub and service using Salesforce Social Marketing Suite.• Complex stakeholder engagement role to gain buy in from across vic.gov to establish a social media monitoring centre.• Established processes for using the tool (Salesforce Radian 6) and presented to digital teams throughout state government.• Specialist training in emergency management (train the trainers).

• Strategic Communications Consultant

  • Oct 2012 - Dec 2013

  • Redevelopment of the Department’s very large and complex corporate site dsdbi.vic.gov.au (nominated in the Victorian Government Digital Awards 2014).• User research and workshops; and analytics to gauge success of these sites. • Wrote, edited and collaborated with subject matter experts to redevelop studymelbourne.vic.gov.au.



Jasmine De Boni

• Jasmine De Boni Copywriting

  • Jan 2010 - Jan 2014

  - Red Energy – strategic marketing materials, internal communications and strategic advice on major change communications using extensive market research and Colour Grid. Created editorial style guide for organisation with advice on implementation. - Australian Institute of Management - copywriting and editing web, direct mail, email, articles, formal letters and other marketing materials. Influenced senior managers on the direction of marketing communications suite. - Various clients strategic communications including client profiles, website rewrites, blogs, LinkedIn profiles, articles and enewsletters.



VicRoads

• Australia
• Transportation/Trucking/Railroad
• 700 & Above Employee

• Business and Communications Consultant

  • Aug 2011 - Oct 2012

  - Communications lead on major IT change communications project affecting all staff. - Strategic marketing communications planning, implementation and measurement for division wide communications – corporate comms and marketing materials. - Coached 3 divisional comms/marketing officers. - Developed social media strategy, reporting and monitoring for @Vicroads - Rejuvenation of collateral i.e. newsletters, intranet, external facing web presence, posters, surveys, e-newsletters, brochures and messages from the director. - Managed the Community Consultation Hub and Survey Gizmo – used to gain insight and feedback from community stakeholders.



Deakin University

• Communications Editor

  • Feb 2008 - May 2009

  - Managed writing, editing and publication of all local recruitment marketing communications collateral and advising on direction of market research to inform a brand refresh. - Managed to two positions (Writer and the Web Editor) and mentored one Coordinator. - Wrote and edited marketing material for magazines, brochures, student guides etc. - Stakeholder engagement with Alumni, Events and International Recruitment to ensure consistency of message and to serve in an advisory role for future - Committee Chair for a 14-member committee for the University Editorial Style Guide. - As a Web Editor revised and rewrote all web policies for the University – requiring extensive stakeholder engagement and buy in.



Sustainability Victoria

• Australia
• Environmental Services
• 100 - 200 Employee

• Communications Consultant

  • 2007 - 2007

  Project consultant for new State-wide waste management plan. Stakeholder communicatons and project management. Project consultant for new State-wide waste management plan. Stakeholder communicatons and project management.



Make-A-Wish Foundation

• Publications and Web

  • Oct 2004 - Aug 2006

  - Managed to deadline and budget the design, writing, editing, layout, print and distribution of monthly internal newsletter distributed to staff and volunteers, quarterly external newsletter circ. 60,000 and Annual Report. Managed various print projects for internal stakeholders, i.e. brochures, banners, certificates, calendars and folders. - Project managed development of new website, from build phase to fully functioning site. - Content management of CMS, statistical monitoring and strategic development to further improve site. Increase from 3200 unique user sessions p/a to over 16K in one month. - Managed external supplier to establish an intranet for 900 volunteers nationally. - Media and Advertising: wrote and distributed media releases. Designed all recruitment advertising and advised on placement.



Adcorp

• Australia
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • 1998 - 2000