Experience

VationX
• Internet Publishing
• 1 - 100 Employee
• BD/Ops/Product

  • Nov 2021 - Present

Proxy
• United States
• Entertainment Providers
• 1 - 100 Employee
• Business Operation Director

  • Dec 2019 - Nov 2021

Airbnb
• United States
• Software Development
• 700 & Above Employee
• Market Manager

  • May 2017 - Dec 2019


The Linden Centre

• United Kingdom
• Primary and Secondary Education
• 1 - 100 Employee

• Director of Sales and Marketing

  • May 2016 - Apr 2017

  Accountable for tourism markets (China & overseas) development, annual sales target and total brand building. - Established Marketing & Sales function: Developed marketing plan & sales strategy (room rental +15%; income +19% vs YA). - Distribution management & travel product design: 1) Developed Channel strategy of OTA/Travel Agency/Emerging customers to win new markets; 2) Built key account cooperation model (top10 TA contribution +55% vs. YA); 3) Led new channel development, e.g. co-op with Polaris Youth (youth education)/Wanda Group (company conference); 4) Designed experiential travel events & trips toward consumer needs (led over 200 individual & group trips focusing on city tour/cultural entertainment/outing activity etc.). - Brand building: 1) Brand positioning and differentiation of 3 sites; 2) New media cooperation, e.g. NHK travelogue/ Zanadu; 3) Hotel R&R management (Ctrip 4.8/5; Booking.com 9.5/10). Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Jul 2012 - Apr 2016

  Brand Manager Skincare Digital and E-Commerce, GC Skin Cares, accountable for China Skincare total brand online brand building and business. - Business management for e-Commerce channel: Developed and executed brands’ annual business strategies and activities. - New customer development: Developed vertical customers, e.g. VIP.com/ JMYP as strategic business partners, with deep co-operation in Media exchange/ marketing event/ brand building/ organization. - Brand building with new media/digital: Annual digital program development, Olay Wechat official account management, E2E Execution, including brand communication/ Media plan/ digital strategy, had rich experience in celebrity/PR event co-op, e.g. Gao Yuanyuan/ Zhang Yixing/ Chen Fala/ Li Dongxue/ Huang Xuan etc. Brand Manager Fabric& Home care/ Shave/ Personal cleaning care Digital E-Commerce, China Digital Team, accountable for Fabric& Home care/ Shave/ Personal cleaning care online brand building and business, expertise in E-Commerce. - Business management for e-Commerce channel: Developed and executed brands’ annual business strategies and activities. - Brand building/ new initiative launch with New Media: Annual Digital Program Development and E2E Execution, including brand communication/ Media plan/ digital strategy. Case: P&G Gillette “Sexy Shave II” Campaign, Gillette Campaign for World Cup, and Tide “Love Go Home” Campaign/ Arial Genesis Grand launch in Tmall/JD/Yihaodian etc. - Marketing Manager (in-Field) for P&G Gillette Tmall Flagship Store: 1) Developed store’s annual marketing strategy, operation model and monthly business operation plan; 2) Led the design and optimization of UED, UI of total store, by analyzing user needs and behaviors; 3) Built store’s traffic generation plan through SEO, SEM, hot SKU drive and paid media; 4) Developed by-brand and multi-brands marketing campaigns with consumer-driven insights; 5) Worked with sales team on promotion and back-end programs. Show less