• Jan 2023 - Present

THE PRODIGY magazine focuses on providing insightful coverage of events happening on the Curtin University campus while also showcasing the unique work of our students through publications. My mission here is to ensure that our magazine goal and vision are aligned and drive more engagement and advertisement towards our publications. My accomplishments so far are highlighted below:Organizing and conducting 10+ individual customer interviews to identify target markets, pinpointing areas of opportunity to pivot marketing efforts resulting in so far an 25% increase in conversionsCollaborating with team members to develop layouts that accurately reflect the magazine’s vision and voice, driving current engagement by 7%Synthesizing data from multiple studies to create visually compelling projects involving different creative artwork that so far has driven up the magazine awareness by 12% Show less

• Sep 2022 - Present

Conducting on-going research on current art trends to conceptualize innovative art designs (posters, calendars, etc.), resulting in so far a 35% increase in student engagement in the universityConceptualizing & creating engaging designs for trendy game ideas resulting in so far a 10% improvement in member's feedback making them more engaged with the club's events and activitiesEngaging the university members in weekly creative sessions to assemble their feedback on certain events resulting in the expansion of the current club members and more exposure on our club Show less

Social Media Marketing Manager

• Nov 2022 - Apr 2023

3e Worldwide is a guiding social enterprise that empowers the younger generation by providing the finest educational programs. I worked directly with the marketing team to boost the company's online presence. My accomplishments are highlighted below: Advised 10+ clients on their marketing strategies, resulting in a 15% increase in brand awareness which then helped improve the use of companies services Designed and assembled templates to increase user-generated content through Instagram and Tiktok which would further expand the following of the company Collaborated with cross-functional teams to develop & launch innovative marketing campaigns across multiple social media platforms and boost user reach by 20% Show less

Communications Assistant

• Oct 2022 - Nov 2022

TAG is an influencing media-based company focusing on making valuable education accessible to everyone by partnering with the most prestigious universities around MENA. My job required me to oversee and assist TAG staff's work to ensure smooth structure around the office. My accomplishments are highlighted below: Generated weekly reports outlining project metrics to keep stakeholders informed with an accurate 80% timely completion rate Organized & filed communications records for over 20 staff members resulting in improved record-keeping accuracy by 55% which also helped with producing clear and accurate forms Assisted with managing internal teams of 2-person groups by composing unique newsletters which would help increase monthly employee engagement Show less

Digital Marketing Intern

• May 2022 - Jul 2022

Axian is a leading technology company specializing in offering ICT solutions and services to various industries. My digital marketing program at iX LaunchPad allowed me to intern with Axian and work with their team to mitigate new campaigns for their company. My accomplishments are highlighted below: Worked on a collaborative 10-person team to plan and host visual marketing campaigns which attracted more than 100+ attendees in the U.S for social media managers in partnership with different brands Led the Marketing and Design team of 2 Associate Directors to create different branding visuals for Instagram/Twitter through Market Research and Data Analysis Managed over 8-person teams to create and optimize sponsorship campaigns which increased user engagement by 25% Organized and oversaw all the design, publicity rate, tech and tech operations of the campaigns Show less