Jasmin Peart, MBA

Associate Account Director at RAB2B | Rabinovici + Associates
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Contact Information
us****@****om
(386) 825-5501
Location
Miami-Fort Lauderdale Area

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Sharyn Inzunza

I had the great pleasure of working with Jasmin on a series of white papers, blog posts, and landing pages. As a client, she was a thoughtful content partner — supportive and wonderful to work with. Jasmin's strengths as a marketing leader lie in her clear communication, strategic approach to marketing, and ability to keep complex workflows on track and on time — always with grace!

Gitte Højgaard Mouritsen

I have had the pleasure of working with Jasmin in the marketing organization of AlfaPeople. Jasmin is a very professional marketer with a great understanding of defining and scoping marketing tactics against a marketing plan, and taking into consideration both the audience and the solution. She has deep experience in developing, creating and executing campaigns in a very competitive landscape. I see Jasmin as a very skilled marketer, who is thorough in her work and I therefore deeply recommend Jasmin to anyone who wants a positive, responsible, and loyal colleague.

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Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Associate Account Director
      • Apr 2023 - Present

    • Senior Account Executive
      • Aug 2021 - Apr 2023

    • Account Executive
      • Jul 2019 - Aug 2021

      Developing and executing brand and digital marketing strategies for B2B industry leaders Hewlett-Packard, Donnelley Financial Solutions, and Zebra Technologies.Tasks include: Creating and implementing short and long-term integrated campaigns (go-to-market strategy, brand strategy, digital strategy, programmatic, lead generation) with low to high budgets, leading internal cross-functional teams, crafting concise creative briefs and providing clear briefings to creatives, executing clients' digital marketing plans proactively to meet schedule, performance, and budget goals, collaborating with other team leads to solve client challenges and innovate services as needed, creating performance reports that provide deep analytical data-driven insights to fuel innovation and identify strategic initiatives that drive sales, growth, and profitability. Show less

    • Photography
    • 1 - 100 Employee
    • Associate Photographer
      • Apr 2022 - Present

    • Canada
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Contributing Photographer
      • Feb 2019 - Present

  • J Alex Photos
    • Miami/Fort Lauderdale Area
    • Professional Photographer
      • Jun 2009 - Present

      https://www.jalexphotos.com/ https://www.jalexphotos.com/

    • Denmark
    • IT Services and IT Consulting
    • 500 - 600 Employee
    • Marketing Manager - North America
      • Jan 2017 - Jul 2019

      Led, managed the development, execution and optimization of high-level marketing strategies (brand strategy, digital strategy, programmatic, social media) and campaigns for the North America region to generate/engage leads. I managed the creative direction and design of communications with the creative team – both digital and offline – including blogs, case studies, whitepapers, newsletters, video content, webinars, events, direct marketing, PR, OOH, e-mail marketing, and informational collateral. Show less

    • Government Administration
    • 700 & Above Employee
    • Marketing Coordinator
      • Apr 2016 - Jan 2017

      Planned and implemented corporate marketing initiatives focused on strengthening brand reputation, increasing engagement, generating leads, and delivering ROI to meet business objectives. Actively involved in copy writing and direct content development in the areas of social media content, email campaigns, blogs, press releases, newsletters, infographics, and print ads. Analyzed and implemented advertising and marketing opportunities best suited for targeted email campaigns, direct mail collateral, community and public relations, and hyper-local brand awareness. Additional initiatives include: • Drive traffic to website and increase lead generation through ongoing optimization based on analytics-driven findings • Manage, create, and update website content and SEO efforts in order to drive additional traffic • Manage, create, and design marketing collateral • Project management of large scale events, including tradeshow exhibits, conferences, webinars and training sessions • Establish, negotiate, maintain client/vendor relationships with industry influencers, printing and promotional companies, media contacts Show less

    • United States
    • Food and Beverage Services
    • Social Media Coordinator
      • Apr 2015 - Apr 2016

      Developed and executed brand and digital marketing strategies from the ground up, initiating 42% increase in web page viewers, a 25% increase in Instagram followers, and a 75% increase in Facebook likes. Projects included: Managing website content on a monthly basis for SEO optimization (Platform: Word Press), establishing and cultivating relationships with digital partners, key influencers, and bloggers, developing and designing sales and promotional collateral, coordinating and planning events; trade shows, training events, and promotional activities. Through my marketing planning and campaigns, I was able to bring this brand new drink into 20+ Whole Foods store locations in the state of Florida. Show less

    • Accounts Coordinator
      • Apr 2013 - Apr 2015

      Worked directly with leadership (VP of Marketing + Business Development) on a wide array of initiatives including conducting competitive pricing analysis’; managing pricing, inventory, and sales reports as well as researching competitor’s products in order to ensure quality, quantity, and availability of the company’s products. In addition, I worked directly in the area of Research and Development (R&D); Managed end-to-end testing, assisted in new product development and launch; managed product timeline and deliverables. • Proved success in coordinating, overseeing, implementing branding strategies • Developed one-year marketing plan; product planning and market research • Created internal communications, presentations, and trainings on products and new processes Show less

Education

  • Nova Southeastern University
    Master of Business Administration - MBA
    2012 - 2013
  • Florida Atlantic University
    Bachelor of Business Administration - BBA
    2010 - 2012

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