Experience

parcelLab

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Senior Social Media Manager

  • Aug 2022 - Present

  I currently manage all organic social, paid social, SEO and PPC activity for parcelLab. parcelLab is the leading Operations Experience Management platform globally and we’re closing the gap in the post-sales experience for 550+ clients, including IKEA, Bose, Puma, Farfetch, and more. How do we do it? By helping our clients create lasting relationships with their customers and transforming operational complexities into moments of joy. In other words, we bring people and brands closer together. Show less



RICS

• United Kingdom
• Real Estate
• 700 & Above Employee

• Social Media Manager

  • Feb 2021 - Aug 2022

  Management of social media team at RICS, including two direct reports. My team is responsible for all content calendars, creation and scheduling of all outbound posts, community management, reporting and social listening across RICS' corporate social media channels. Have created and implemented a social media strategy at RICS that has: • Increased average monthly engagement by 517%. • Increased average monthly engagement rate by 400%. • Increased average monthly website referrals from social by 260%. Show less



npower Business Solutions

• United Kingdom
• Utilities
• 300 - 400 Employee

• Social Media and Content Lead

  • Jul 2020 - Feb 2021

  From July 2020 to February 2021, I managed social media and content for npower, across their B2B business. My work resulted in a 290% increase in impressions, 390% increase in engagement and a 50% increase in web referrals from social. From July 2020 to February 2021, I managed social media and content for npower, across their B2B business. My work resulted in a 290% increase in impressions, 390% increase in engagement and a 50% increase in web referrals from social.



Savills

• United Kingdom
• Real Estate
• 700 & Above Employee

• Social Media Manager

  • Aug 2018 - Jul 2020

  From August 2018 to July 2020, I worked as Social Media Manager across the commercial division at Savills, the global real estate company. Working closely with our marketing, PR and research teams, I implemented an organic and paid social media strategy across the commercial side of the business. This resulted in: • 124% increase in followers • 629% increase in monthly impressions • 260% increase in monthly engagements • 250% increase in monthly web referrals from social media From August 2018 to July 2020, I worked as Social Media Manager across the commercial division at Savills, the global real estate company. Working closely with our marketing, PR and research teams, I implemented an organic and paid social media strategy across the commercial side of the business. This resulted in: • 124% increase in followers • 629% increase in monthly impressions • 260% increase in monthly engagements • 250% increase in monthly web referrals from social media



Self Employed

• United States
• 700 & Above Employee

• Freelance Social Media Consultant

  • May 2018 - Aug 2018

  I spent four months working freelance as a social media consultant. Splitting my time between working with small business clients of my own, and contracting with a number of digital and social media agencies, I was able to build up a lengthy client list and was freelancing full-time within weeks of going self-employed. I spent four months working freelance as a social media consultant. Splitting my time between working with small business clients of my own, and contracting with a number of digital and social media agencies, I was able to build up a lengthy client list and was freelancing full-time within weeks of going self-employed.



One Black Bear

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Social Media Manager

  • Oct 2017 - Apr 2018

  I led the social media department at full-service agency One Black Bear as Senior Social Media Manager from October 2017 to April 2018. My team was responsible for social media management for a number of consumer-facing and B2B clients, most notably the FTSE 250 company National Express, who have an annual paid social budget of over £200,000 and an audience size of over 300,000. During my time here we have increased ROI on National Express’ paid social media activity by 158%. I also played an instrumental role in the creation and implementation of the National Express 'National Wonders' campaign; a series that celebrates what it means to be British by creating a number of social media videos highlighting the unique, quirky events that take place throughout the UK. The series had reached over 800,000 people and generated over £22,000 in revenue in the first three months of activity. The campaign was nominated for two CIPR PRide awards; Best Use of Content and Best Use of Social Media. Show less



Red Marlin

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Executive

  • Aug 2016 - Oct 2017

  From August 2016 to October 2017, I led the social media team at automotive PR agency Red Marlin PR. At Red Marlin PR, I managed a number of social media accounts across a range of clients, including Yokohama Tyres and Silverstone Auctions. During my time there, I increased engagement and reach on client social media accounts by 122% and 89% respectively, as well as achieving an average cost per result of £0.01 on paid social media activity. From August 2016 to October 2017, I led the social media team at automotive PR agency Red Marlin PR. At Red Marlin PR, I managed a number of social media accounts across a range of clients, including Yokohama Tyres and Silverstone Auctions. During my time there, I increased engagement and reach on client social media accounts by 122% and 89% respectively, as well as achieving an average cost per result of £0.01 on paid social media activity.



Maxxis Tyres

• United Kingdom
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Digital Content Editor

  • Feb 2013 - Aug 2016

  I spent over three years at Global Top-10 tyre manufacturer Maxxis International UK. As Digital Content Editor at Maxxis I oversaw the transformation of the brand on digital. We were a front-runner in social media amongst UK tyre manufacturers; followers and engagement increased by over 300% in my time there. I created and implemented the company’s social media strategy and was responsible for all content calendars. We also designed, developed and launched a state-of-the-art mobile-optimised website that resulted in an 80% increase in visitors and 30% reduction in bounce rate. I also project managed the development of all new Maxxis websites across Europe. I helped to turn Maxxis into a brand that listens to and engages with its audience online. Show less



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Web Communications Assistant

  • Aug 2009 - Aug 2010

  One year industrial placement with GlaxoSmithKline as part of my university degree, in the Corporate Communications department. I was part of the corporate web team; editing and maintaining the company’s external corporate websites – www.gsk.com and us.gsk.com. Duties included: • Day-to-day updates of the websites; posting press releases, editing content and images, updating pages to reflect business news flow. • Long term projects; Implementing a redesign of the website’s homepage and main landing pages, Re-organising structure of sections, editing all images (using Photoshop) to make the layout look fresher and represent the corporate brand effectively. • Advising the corporate web team on the technical aspects of website development and maintenance. • Liaising with other parts of the business, such as Careers, Media and Investor relations, to update and improve their sections of the website. Show less