Experience

Lacy Maxwell Experiential
• United States
• Events Services
• 1 - 100 Employee
• Senior Producer

  • Dec 2022 - Present

And Partners
• Germany
• Law Practice
• Account Director

  • Jan 2022 - Dec 2022

Allis
• United States
• Design Services
• 1 - 100 Employee
• Account Supervisor

  • Feb 2021 - Jan 2022


MATTE Projects

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • May 2019 - Feb 2021

  Senior Account Manager is responsible for supporting the accounts team while managing new leads, RFP’s, as well as developing and presenting all client proposals and pitches. The Senior Account Manager retains and grows existing client relationships in addition to maintaining day-to-day relationships with clients in fashion and luxury spaces. Senior Account Manager is responsible for supporting the accounts team while managing new leads, RFP’s, as well as developing and presenting all client proposals and pitches. The Senior Account Manager retains and grows existing client relationships in addition to maintaining day-to-day relationships with clients in fashion and luxury spaces.



ERGO Experiential

• United States
• Advertising Services

• Freelance Senior Producer

  • Sep 2018 - Feb 2019

  - Manage event permitting for country-wide events and activations - Consulting on event needs and actively assisting in the ideation phase of events - Research and manage various venue locations to fit with client goals and expectations - Ideate event documentation including event progress tracking - Sourcing and managing brand ambassadors and event staffing - Participating in weekly client calls and tracking event progress - Manage event permitting for country-wide events and activations - Consulting on event needs and actively assisting in the ideation phase of events - Research and manage various venue locations to fit with client goals and expectations - Ideate event documentation including event progress tracking - Sourcing and managing brand ambassadors and event staffing - Participating in weekly client calls and tracking event progress



MAS Event + Design

• Freelance Producer

  • Oct 2018 - Jan 2019

  - Effectively communicate client needs and wishes to team, including creative and technical directors - Manage all production elements from start to finish of an event - Actively participate in event ideation and create draft decks for creative directors and art directors to populate; review and edit each draft to ensure integrity and feasibility of creative concepts prior to sharing with client - Create all necessary project documentation including work back timelines, PA grids, production schedule, graphics grid, décor/prop purchase grid, contact sheet, deliverables grid, etc. - Manage overall event budget, balancing creative team pitch, interactive elements and production - Conduct site visits and onsite meetings with vendors (i.e. catering tasting, scenic builds, etc.) - Oversee all onsite staff beginning with staff briefing documents, and onsite staff briefing of their roles during an event.



Modern Whimsy Events

• United States
• Events Services

• Event Coordinator

  • May 2016 - Jun 2018

  - Consulted with client, vendors, venue staff and wedding party to finalize event details. - Managed final event details including flower distribution, vendor check in, timeline review and reception site decorating. - Conducted site visits with clients and created reports on event details. - Collaborated with caterers, musicians and venue staff to ensure that event met standards of the client. - Supervised event staff to ensure flow of ceremony - Implemented event decor including centerpieces, gift table, sign in table, dessert and cake tables with attention to detail. - Resolved unforeseen issues through resourceful problem-solving.



High Beam Events

• United States
• Events Services
• 1 - 100 Employee

• Event Producer

  • Aug 2015 - Jun 2018

  - Liaise with clients to develop event concepts that align with their brand. - Executed set-up/break-down for wide variety of activation types ranging from intimate cocktail events to multi-day parking lot build outs. - Headed administration for each account including budget management, contract negotiation and signing, client billing, vendor payments, record keeping in FileMaker Pro database, etc. - Reported to clients on main KPIs for all events creating necessary metrics and analysis. - Collaborated with both domestic and international clients to manage event production from the ideation stage to post-event analysis. - Managed 16 corporate events during SXSW festival (2016, 2017, 2018) with attendance of 150-1000+. - Managed 23 off-season corporate events with attendances of 100-750+. - Co-managed the creation, marketing and execution of the wedding division, leading to (9) wedding leads, and (3) signed contracts prior to my departure. - Managed and developed plans for all company social media accounts, raising our follower count by 268%, from 599 to 2,206. - Developed and managed employee training development for digital event renderings (SketchUp), event trends and inspiration, event build-outs, and company marketing initiatives.



NEW PINK AVOCADO LLC

• United States
• Hospitals and Health Care

• Event Manager

  • Jun 2013 - Aug 2015

  - Managed catering logistics for over 200+ weddings, corporate and social events, and festival activations. - Lead onsite event staff ranging from 5-40 employees for each event. - Developed event logistics plans based on correspondence between sales department and client. - Created staffing assignments and directed employees in order to carry out catering contracts. - Conferred with event venues to ensure venue requirements are met. - Communicated directly with event planner and/or client to complete all necessary contracted tasks. - Worked with management on staffing recommendations and training programs for new hires. - Represented the company at marketing events, bridal showcases, and open houses.



Atom Willis

• United States
• Retail Luxury Goods and Jewelry

• Marketing Assistant

  • May 2012 - Jan 2013

  - Worked in a team of three to develop Fall 2013 marketing campaign. - Coordinated production and rentals for all company events - Managed all social media accounts for the brand, including photo content and online blog content. - Contacted buyers across multiple markets to secure product placement in targeted stores. - Assisted in art direction for fashion shoots for brand, including sourcing models and accessories. - Shot product photography for use in marketing material. - Designed all graphic design elements for Fall 2013 campaign.



Family, Career and Community Leaders of America

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Program Assistant

  • Jun 2009 - Jan 2012

  In-house graphic designer, and social media content manager. Worked directly with the state director as a creative art director and producer for on-stage general sessions. Hosted workshops across the state on behalf of the organization. In-house graphic designer, and social media content manager. Worked directly with the state director as a creative art director and producer for on-stage general sessions. Hosted workshops across the state on behalf of the organization.



Texas Higher Education Coordinating Board

• United States
• Higher Education
• 200 - 300 Employee

• Intern

  • Jan 2009 - Jun 2009

  Worked with my supervisor to create a database laying out congressional information on higher education bills. Worked with my supervisor to create a database laying out congressional information on higher education bills.