Experience

Accelerance

• United States
• Information Technology & Services
• 1 - 100 Employee

• Director of Marketing

  • Aug 2023 - Present

  Executing digital strategy while developing and implementing marketing, branding, and communication campaigns that align with a data-driven, omnichannel marketing strategy.



SAI360

• United States
• Software Development
• 300 - 400 Employee

• Director of Digital Marketing

  • Jul 2022 - May 2023

  Directed SAI360’s B2B strategy across digital, website, social media, paid search, digital and content across cross-functional teams and stakeholders in all regions (AMER/EMEA/APAC) to fill the sales pipeline. Planned, developed, implemented, budgeted, and managed all marketing programs while leaning into emerging technologies to improve processes, workflow and conversions. • Developed a new inbound marketing program that Increased leads and CRO by 42% YoY. • Succeeded in developing… Show more Directed SAI360’s B2B strategy across digital, website, social media, paid search, digital and content across cross-functional teams and stakeholders in all regions (AMER/EMEA/APAC) to fill the sales pipeline. Planned, developed, implemented, budgeted, and managed all marketing programs while leaning into emerging technologies to improve processes, workflow and conversions. • Developed a new inbound marketing program that Increased leads and CRO by 42% YoY. • Succeeded in developing and deploying the content calendar, strategy and standards for all content deliverables, increasing production by 40%. • Implemented high-level projects, copywriting, and creative production that successfully improved process efficiency, reduced errors and expenses, and maintained or increased output quality. Show less



Raintree Systems

• United States
• Software Development
• 100 - 200 Employee

• Digital Marketing Director

  • Jun 2021 - Jul 2022

  Directed, strategized, and planned all strategic web, Search Engine Optimization/Pay-Per-Click and 3rd Party marketing. Revised SEO and PPC programs as well as creating the campaign strategy for lead and demand generation, created the digital customer journey within this Healthcare B2B SaaS company. • Developed the campaign marketing flow, calendar, and calls to action. • Created the standardization of data and analytics reporting for data-driven decision-making. • Planned all… Show more Directed, strategized, and planned all strategic web, Search Engine Optimization/Pay-Per-Click and 3rd Party marketing. Revised SEO and PPC programs as well as creating the campaign strategy for lead and demand generation, created the digital customer journey within this Healthcare B2B SaaS company. • Developed the campaign marketing flow, calendar, and calls to action. • Created the standardization of data and analytics reporting for data-driven decision-making. • Planned all remarketing and 3rd party vendor review campaigns. Show less



Urgent Care 24/7 & Affiliates

• United States
• Medical Practices
• 1 - 100 Employee

• Director of Digital Marketing

  • Oct 2020 - Jul 2021

  Directed and designed digital marketing platforms, including strategizing, planning, and tactically implementing digital marketing for Urgent Care 24/7 and its affiliates to ensure increased patient volume. Drove the creative efforts for traditional as well as digital marketing. Instituted business intelligence reporting with Domo and a customer service platform with Zendesk. • Developed the SEO and PPC Guidelines for our 11 Urgent Care Clinics, 6 Dental Care Clinics and 1 Veterinary… Show more Directed and designed digital marketing platforms, including strategizing, planning, and tactically implementing digital marketing for Urgent Care 24/7 and its affiliates to ensure increased patient volume. Drove the creative efforts for traditional as well as digital marketing. Instituted business intelligence reporting with Domo and a customer service platform with Zendesk. • Developed the SEO and PPC Guidelines for our 11 Urgent Care Clinics, 6 Dental Care Clinics and 1 Veterinary Clinic increasing conversions by 40%. • Created business intelligence standards using Domo for data insights into increase click profits by 25%. • Designed and created traditional marketing pieces for marketing and HR use. Show less



Aardy

• United States
• Insurance
• 1 - 100 Employee

• SEO Director

  • May 2020 - Oct 2020

  Miami, Florida, United States Developed an SEO program for one of the leading InsureTech Companies in the USA. Creating standards for SEO optimization and methodology. • Worked with cross-functional teams to ensure proper SEO practices were maintained. • Prepared and delivered weekly, monthly, and quarterly KPI reviews. • Extracted insights, identified relevant trends while providing proactive recommendations from overall organic performance, algorithm changes, and competitive actions.



ReloQuest, Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Marketing

  • Oct 2019 - Feb 2020

  Weston, FL Directed and optimized the overall marketing and PR strategy to drive company growth. Developed and executed digital marketing programs in order to drive brand awareness. Responsible for supporting day-to-day activities related to Marketing, Vendor Partner Management and Marketing Services. • Evaluated and developed marketing strategies and marketing plans. • Planned, developed, directed, implemented, and coordinated marketing efforts. • Created engaging content for marketing… Show more Directed and optimized the overall marketing and PR strategy to drive company growth. Developed and executed digital marketing programs in order to drive brand awareness. Responsible for supporting day-to-day activities related to Marketing, Vendor Partner Management and Marketing Services. • Evaluated and developed marketing strategies and marketing plans. • Planned, developed, directed, implemented, and coordinated marketing efforts. • Created engaging content for marketing, sales, and networking events. • Developed the strategic and tactical plans for paid and organic channels including social, display, SEO/SEM. Show less



FirstService Residential

• Real Estate
• 700 & Above Employee

• Director, Digital Technology

  • May 2018 - Oct 2019

  Dania Beach, FL Directed the entire creative and front-end web development process while cultivating and facilitating Research and Business Analysis, User Stories, UX/UI, Wire-framing, Web Design and Development, Rapid Prototyping. • Developed the strategy and implementation of all aspects of the organization’s SEO, SEM, and User Journeys. • Oversaw all marketing technology projects and initiatives including mobile apps, voice recognition, consumer-facing platforms, and emerging tech. •… Show more Directed the entire creative and front-end web development process while cultivating and facilitating Research and Business Analysis, User Stories, UX/UI, Wire-framing, Web Design and Development, Rapid Prototyping. • Developed the strategy and implementation of all aspects of the organization’s SEO, SEM, and User Journeys. • Oversaw all marketing technology projects and initiatives including mobile apps, voice recognition, consumer-facing platforms, and emerging tech. • Conceptualized the development of brand and web guidelines, UI/UX, multimedia creation and social media. Show less



The Clorox Company

• United States
• Consumer Goods
• 700 & Above Employee

• Digital Marketing Manager - Nutranext Brands

  • May 2017 - May 2018

  Sunrise, FL Developed SEO/SEM Programs while developing page structure optimization, link building, content marketing, and other data-driven creative initiatives. • Planned and executed all demand generation and online marketing programs from start to finish. • Drove organic traffic growth over 50% YOY, increased conversion, and increased monthly customer acquisition through continuous testing and refinement strategies. • Designed, tested and executed Affiliate marketing campaigns.



Mothers Against Drunk Driving (MADD)

• United States
• Non-profit Organizations
• 300 - 400 Employee

• Social Media Chair for Walk Like MADD & MADD Dash Fort Lauderdale

  • Mar 2011 - Mar 2017

  I was honored to have the seat of Social Media Chair for MADD Broward's Annual Walk Like MADD & MADD Dash Fort Lauderdale. Proceeds from this walk will support MADD's mission: to stop drunk driving, support the victims of this violent crime and prevent underage drinking.



Ultimate Software

• United States
• Software Development
• 700 & Above Employee

• Web Content and Analytics Specialist

  • Oct 2012 - Feb 2017

  Weston, FL Cultivated, evolved, and constantly improved the level of analytics delivery within this cloud based Human Resources software and payroll solutions B2B SaaS company. Prepared recurring and ad-hoc reports and analyses on key performance indicators (KPIs) using a variety of data sources to support client objectives and optimization opportunities. • Increased Non-Branded SEO Traffic by 297% • Managed the creation and editing of web pages, advertising campaigns, on-site promotions… Show more Cultivated, evolved, and constantly improved the level of analytics delivery within this cloud based Human Resources software and payroll solutions B2B SaaS company. Prepared recurring and ad-hoc reports and analyses on key performance indicators (KPIs) using a variety of data sources to support client objectives and optimization opportunities. • Increased Non-Branded SEO Traffic by 297% • Managed the creation and editing of web pages, advertising campaigns, on-site promotions, increasing unique visitors by 68% YOY. • Presented findings and actionable insights with an extensive attention toward data, reporting accuracy and execution. • Developed campaigns and testing of creative pieces online; monitoring, reporting and analyzing KPIs using Web Analytics (Google Analytics and Google Ad Words), Salesforce, and Cognos. Show less



Sinkorswimdesigns.com

• Internet Producer

  • Jan 2001 - Feb 2017

  Founded web design firm with the idea to make great website for small clients. As the client list grew, larger more interactive sites were being built with photo, video and social media components. I create custom Twitter, Facebook and YouTube pages and manage them for clients.



South Florida Interactive Marketing Association

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Board Member - Marketing Co-Chair

  • Jun 2015 - Jun 2016

  Miami/Fort Lauderdale Area Marketing Co-Chair of an all-volunteer team of professionals and specialists in website, production, design, email, survey, social media, marketing, PR, and web-based business strategies. Founded in 2003, the South Florida Interactive Marketing Association (SFIMA) is a forum dedicated to professionals specializing in interactive marketing who work to put South Florida at the forefront of digital business.



International Swimming Hall of Fame

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Webmaster

  • Feb 2005 - Feb 2015

  Brand development, web site traffic growth, web site UI and advertising revenue. Developed new UI, added video and photo archives. Created Inside ISHOF podcast and blog. http://www.ishof.org



Broward County Public Schools

• United States
• Education Administration Programs
• 700 & Above Employee

• District Webmaster

  • Feb 2001 - Dec 2011

  Created, designed, developed and implemented www.browardschools.com as part of the Communications Department for the sixth largest school district in the nation with full photo and video support. Created a Video Log for the Superintendent of Schools and Video Reports for the School Board Members. Working along side the Executive Director of Public Relations and Governmental Affairs, I help craft the District’s Communication Plan and created a Social Media presents (Facebook and Twitter) for… Show more Created, designed, developed and implemented www.browardschools.com as part of the Communications Department for the sixth largest school district in the nation with full photo and video support. Created a Video Log for the Superintendent of Schools and Video Reports for the School Board Members. Working along side the Executive Director of Public Relations and Governmental Affairs, I help craft the District’s Communication Plan and created a Social Media presents (Facebook and Twitter) for the District. Show less



Localbusiness.com

• Web Editor

  • Jan 2000 - Nov 2000

  Created and updated UI for localbusiness.com and it's business magazine Web site.



All-In Interactive

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• On Board Ship Manager

  • May 1998 - Mar 2000

  In charge of a computer network on various cruise lines.