Director of Demand Generation

• Jul 2023 - Present

Member

• Feb 2022 - Present

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family

Sr. Content Marketing Manager

• Nov 2022 - Jul 2023

As Pacvue's Senior Content Marketing Manager, I help our global team raise brand awareness, hit shared growth goals, and generate qualified, motivated pipeline for the business. I lead a client-centric content strategy, prioritizing a full swath of co-marketing activities with partners and a consistent brand presence across omni-channel campaigns. As Pacvue's Senior Content Marketing Manager, I help our global team raise brand awareness, hit shared growth goals, and generate qualified, motivated pipeline for the business. I lead a client-centric content strategy, prioritizing a full swath of co-marketing activities with partners and a consistent brand presence across omni-channel campaigns.

Sr. Demand Generation Manager

• Nov 2021 - Nov 2022

Helping increase the data connectivity between health insurance carriers and employee benefits tech companies. Helping increase the data connectivity between health insurance carriers and employee benefits tech companies.

Demand Generation Manager

• Jun 2020 - Nov 2021

Lead demand + product marketing strategies targeting health insurance brokers and employers to help them deliver innovative health benefits to best serve their clients and employees. Instrumental in launching Gravie's proprietary zero cost, zero deductible health plan, Comfort™. Day-to-day focus: *Sales enablement strategies that connect prospects to innovative health solutions. *Product messaging and positioning that differentiates and attracts broker buy-in. *Flywheel prospect marketing that adds momentum to demand creation efforts, creating higher closed-won%; more qualified sales conversations, and high YoY pipeline ARR additions. Show less

Marketing Content Strategist

• Jun 2018 - May 2020

Managed account-based campaigns, targeting C-Suite prospects across banking, credit unions and mortgage lending, driving 50 MQLs to sales pipeline in six months. Created $1M+ in pipeline opportunities via marketing-influenced webinar campaign. Generated $550K in ARR during #MarTechMarch campaign, combining efforts across tradeshow, events, content, and paid programs. Managed account-based campaigns, targeting C-Suite prospects across banking, credit unions and mortgage lending, driving 50 MQLs to sales pipeline in six months. Created $1M+ in pipeline opportunities via marketing-influenced webinar campaign. Generated $550K in ARR during #MarTechMarch campaign, combining efforts across tradeshow, events, content, and paid programs.

SGT | MN National Guard - CBRN NCO

• Mar 2014 - Mar 2020

***HONORABLE DISCHARGE, AS OF MARCH 5TH, 2020*** Led company SOP procedures to safeguard Army personnel and facilities from chemical, biological, radiological, and nuclear incidents. Maintained over $1 million of personal protective equipment (PPE) to be deployed at the discretion of unit command. Focus areas: decontamination, chemical mask QA, field readiness. ***HONORABLE DISCHARGE, AS OF MARCH 5TH, 2020*** Led company SOP procedures to safeguard Army personnel and facilities from chemical, biological, radiological, and nuclear incidents. Maintained over $1 million of personal protective equipment (PPE) to be deployed at the discretion of unit command. Focus areas: decontamination, chemical mask QA, field readiness.

Marketing Manager

• Oct 2017 - Jun 2018

Develop lead generation and content marketing strategies for SaaS provider of QSR tools, handling data analytics, loss prevention, and outsourced payroll and accounting for Top 50 restaurant brands. Provide day-to-day content editing and campaign best practices across earned media, email marketing, webinar video series, and industry thought leadership. Manage annual trade show planning, logistics, budgeting, and outreach for our national sales team. Develop lead generation and content marketing strategies for SaaS provider of QSR tools, handling data analytics, loss prevention, and outsourced payroll and accounting for Top 50 restaurant brands. Provide day-to-day content editing and campaign best practices across earned media, email marketing, webinar video series, and industry thought leadership. Manage annual trade show planning, logistics, budgeting, and outreach for our national sales team.

Product Marketer

• Sep 2016 - Oct 2017

Curate content for both internal and outbound marketing efforts within enterprise software organization, specializing in platform DevOps version control and project ALM. Serve as a B2B resource and subject matter expert in software versioning, IP security, embedded systems, game development, enterprise software, SaaS, DevOps technologies and best practices, in addition to all emerging industry verticals. Projects include case studies, corporate PR, white papers, product release notes, press releases, website/blog content, thought leadership, eBooks, advocacy marketing, social media management, and comprehensive digital marketing campaigns. Show less

Marketing Manager

• Feb 2014 - Sep 2016

Curate marketing materials (press releases, internal communications) for Newscycle's product suite of news media software. Leverage client and prospective client engagement via SalesForce with deliverable assets, working alongside cross-functional teams. Research, produce and edit corporate case studies to highlight power, scope, and efficiency of NEWSCYCLE's unified media software. Curate marketing materials (press releases, internal communications) for Newscycle's product suite of news media software. Leverage client and prospective client engagement via SalesForce with deliverable assets, working alongside cross-functional teams. Research, produce and edit corporate case studies to highlight power, scope, and efficiency of NEWSCYCLE's unified media software.

SEO Strategist

• Jan 2012 - Dec 2013

Implement SEO optimization for client websites; creation and importing of e-commerce shopping feeds for online retailers; and tracking data with Google Analytics and Omniture. Create persuasive and erudite online content while delivering flawless copy across multiple platforms (website text, PR materials, social media campaigns). Operate successful search engine marketing within the Google suite of advertising tools, including Merchant Center, Google Webmaster Tools, AdWords, etc. Clients include: Kenneth Cole, Firestone Metals, Loffler, Sherman & Associates, Pour La Victoire, et al. Show less