Experience

Block + Tackle

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Senior Consultant

  • Aug 2023 - Present

  Atlanta, Georgia, United States



Nasdaq

• United States
• Financial Services
• 700 & Above Employee

• Senior Manager Sales Operations

  • May 2022 - Aug 2023

  Atlanta, Georgia, United States • Promotes Enterprise-wide alignment of sales and marketing processes by defining and improving current business processes, enhancing tech stack deployment and adoption, and identifying best practices within each discipline • Contributes to CRM architecture framework and data hygiene processes led by the Technology team through the lens of Sales and Marketing users of Salesforce



Relay Payments

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Revenue and Marketing Operations Manager

  • Feb 2021 - May 2022

  Atlanta, Georgia, United States • Owned the lead management process to help Account Executives more easily manage their pipelines by incorporating user feedback and leveraging automation • Built and managed the Revenue Department tech stack, from research/selection through implementation and administration • Created a lead scoring framework to qualify Marketing-sourced leads outside of traditional demo requests and contact us submissions • Served as the subject matter expert on CRM data; performing ad-hoc analyses… Show more • Owned the lead management process to help Account Executives more easily manage their pipelines by incorporating user feedback and leveraging automation • Built and managed the Revenue Department tech stack, from research/selection through implementation and administration • Created a lead scoring framework to qualify Marketing-sourced leads outside of traditional demo requests and contact us submissions • Served as the subject matter expert on CRM data; performing ad-hoc analyses, discovering ways to deliver more insights, and implementing processes to flag and clean bad data. • Advised leadership on how to structure the growing Marketing and Revenue Operations teams Show less



Nasdaq eVestment

• United States
• Financial Services
• 200 - 300 Employee

• Revenue Operations Analyst

  • Feb 2019 - Jan 2021

  Atlanta, GA Supported the Revenue department (including Marketing, Sales, and Client Success) by: • Reviewing and optimizing current processes, as well as establishing new processes in Marketing and Sales operations to reduce friction in the lead-to-cash cycle and capture actionable data. • Creating and maintaining pipeline dashboards in Salesforce and campaign ROI dashboards Power BI to measure the success of Marketing initiatives. • Managing the Revenue team technology stack, including vendor… Show more Supported the Revenue department (including Marketing, Sales, and Client Success) by: • Reviewing and optimizing current processes, as well as establishing new processes in Marketing and Sales operations to reduce friction in the lead-to-cash cycle and capture actionable data. • Creating and maintaining pipeline dashboards in Salesforce and campaign ROI dashboards Power BI to measure the success of Marketing initiatives. • Managing the Revenue team technology stack, including vendor research and management, technical implementation, administration, and integration into team processes. • Serving as the subject matter expert on CRM data; performing ad-hoc analyses, discovering ways to deliver more insights, and implementing processes to flag and clean bad data. • Overseeing the inbound communications and lead assignment processes to insure inquiries are responded to appropriately and leads are quickly routed to the correct Sales team for follow-up. Show less



Equifax

• United States
• Financial Services
• 700 & Above Employee

• Marketing Coordinator

  • Jun 2016 - Dec 2018

  Atlanta, GA Supported the Solutions Marketing organization through a portfolio of marketing enablement initiatives that increase operational efficiency and ensure the success of programs across all teams and disciplines. Specific tasks and accomplishments within the portfolio include: • Developed and maintain a Solutions Marketing dashboard that aligns marketing activities and outcomes to the SiriusDecisions Buyer’s Journey methodology • Improved the department onboarding process by identifying gaps… Show more Supported the Solutions Marketing organization through a portfolio of marketing enablement initiatives that increase operational efficiency and ensure the success of programs across all teams and disciplines. Specific tasks and accomplishments within the portfolio include: • Developed and maintain a Solutions Marketing dashboard that aligns marketing activities and outcomes to the SiriusDecisions Buyer’s Journey methodology • Improved the department onboarding process by identifying gaps in current state, then developing new resources to address specific gaps in learning • Manage the creation and socialization of annual product guides and an overarching industries and capabilities guide, reducing overall cost and time of production from previous iterations • Established frameworks for activating and reporting on social media programs on LinkedIn and Twitter in coordination with the Equifax social media agency Show less



Hire Heroes USA

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Coordinator, Marketing & Development

  • Nov 2014 - Apr 2016

  Alpharetta, GA • Developed and executed digital marketing and communications strategy, including: website content, social media, videos, blog posts, email blasts, lead conversions and client/donor management • Coordinated with mid-level and C-Suite leadership to provide support and solutions to Programs initiatives • Managed partnerships with corporations and veteran nonprofits to plan veteran employment workshops and fundraising opportunities, including golf tournaments, 5Ks, auctions and marathon… Show more • Developed and executed digital marketing and communications strategy, including: website content, social media, videos, blog posts, email blasts, lead conversions and client/donor management • Coordinated with mid-level and C-Suite leadership to provide support and solutions to Programs initiatives • Managed partnerships with corporations and veteran nonprofits to plan veteran employment workshops and fundraising opportunities, including golf tournaments, 5Ks, auctions and marathon fundraisers • Created and maintain an interactive department training desk guide that outlines departmental procedures and expectations, as well as step-by-step instructions for using all technological solutions available to the team • Conducted 2 website audits to identify areas of improvement for content delivery and flow in support of increasing client registration and brand recognition among the desired target audience Show less



American Junior Golf Association

• United States
• Spectator Sports
• 100 - 200 Employee

• Communications Intern

  • Jun 2014 - Oct 2014

  Braselton, Ga. • Wrote online news and feature stories for the AJGA Blog and Media Center about players, tournaments and prominent AJGA alumni • Researched, designed and created content and graphics for initiatives like The Insider magazine, Canon Cup 20th Anniversary, The Junior PLAYERS Championship, and Yani Tsang Invitational • Coordinated with full-time staff to execute media relations plans for 20+ AJGA tournaments across the country



EvoShield

• Spectator Sports
• 1 - 100 Employee

• Merchandise Technician

  • Jan 2014 - May 2014

  Bogart, Georgia • Assembled, kitted and packed protective sports equipment for retail and individual sales • Gained intimate knowledge of the EvoShield brand, its products and their uses • Efficiently handled up to $50,000 in merchandise per day



Latin American and Caribbean Studies Institute at UGA

• Public Relations Intern

  • Aug 2013 - Dec 2013

  Athens, Georgia Assisted in planning and carrying out the Institute’s communication strategies, including social media planning and website maintenance using HootSuite and WordPress. Designed posters and brochures for various Institute events and fundraising campaigns, including its flagship event, Hispanic Heritage Month using Adobe PhotoShop and InDesign. Outlined and developed ideas for large scale fundraising campaigns and events for the Institute



United States Senate

• Press and Scheduling Intern

  • May 2013 - Aug 2013

  Washington D.C. Metro Area Researched and compiled daily news clips, blog posts, and Twitter mentions for Senator Johnny Isakson. Responsible for updating Sen. Isakson's website and YouTube accounts with new press releases and video clips. Worked in conjunction with Sen. Isakson's Press Secretary to help prepare the senator for interviews by gathering background information Communicated with constituents and interested parties to assist in scheduling meetings with Sen. Isakson and his staff.



Karate Atlanta/Karate For Kids Family Center

• Assistant Instructor

  • 2006 - 2011

  Duluth/Johns Creek, Ga Conducted Tae Kwon Do classes of up to 30 students for children and adults. Constructed and implemented innovative teaching strategies involving Tae Kwon Do and core values like respect, courtesy, and self-discipline. In charge of online company communications between customers and employees. Engaged in customer relations to ensure satisfaction with Tae Kwon Do classes.