Jared Smith
Senior Managing Director, Customer Success, Media Alliances at LiveRamp- Claim this Profile
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Bio
Experience
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LiveRamp
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United States
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Advertising Services
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700 & Above Employee
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Senior Managing Director, Customer Success, Media Alliances
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Apr 2022 - Present
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Managing Director, Customer Success, Media Alliances
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Oct 2019 - Feb 2023
- Manage a team of Customer Success Managers to provide best in class service to our largest Strategic Media Accounts.
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Lead Account Director, TV
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Apr 2019 - Oct 2019
- Lead a team of Account Directors to provide best in class service to TV Partners for their Advanced TV use cases.- Point of contact for new TV initiatives by scoping feasibility and implementing go to market plans.- Main point of escalation for clients for their delivery and operation needs.
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Account Director, TV
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Aug 2017 - Apr 2019
- Execute and oversee data processes both custom and automated for clients on a daily basis, bridging the gap between LiveRamp products and client use cases for TV.- Work with clients to deliver TV campaigns and measurement solutions and solve technical challenges as they arise.- Project manage TV workflows in order to delight clients, while managing expectations.- Host operational calls and delivery status updates with client teams to ensure alignment.- Identify product improvements and new opportunities for LiveRamp TV.- TV consultant externally and internally, working with LiveRamp sales, product, and business development teams. Show less
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Acxiom
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United States
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Advertising Services
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700 & Above Employee
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Client Service Manager, TV
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Jan 2017 - Aug 2017
- Point of contact across Acxiom to: reviews issues, risks, service level agreements, market leadership information needed for operational business reviews with clients.- Manages client and Acxiom’s delivery expectations. Communicates status, issues, problems and feedback to client/stakeholders and teams. - Manages delivery status calls with clients. Facilitates client satisfaction through communication and day-to-day delivery and data operations. Helps establish and maintain client priorities regarding delivery and data needs.- Monitors adherence to contractual obligations (SLA/SLEs) and ensures deliverables meet client contractual requirements and are consistent with client priorities, time, budget and quality standards. - Proactively pursues and resolves delivery issues before team or client is materially affected. - Provides causation and post mortem analysis of client incidents.- Provides on-going client relationship status changes to affected associates such as technical, account management, and sales groups. Develops and monitors action plans, as needed, for client satisfaction to ensure effectively managed client relationships.- Conducts appropriate resource allocation. Collaborates with leadership on cost management, quality and productivity improvement. Establishes, maintains and drives profit improvement plans using various process management disciplines.- Collaborates with Sr. Manager/Director to ensure business opportunities are proactively communicated into and establishes and maintains transparency to market leadership on resource allocation for specific accounts.- Stays informed on the latest industry news, trends, products, services, competitors and relevant existing and emerging technologies that may impact present and future account performance.- Works with the Sales contact to gather InfoBase information required for Acxiom Customer - Working knowledge of all InfoBase products and the how these products are delivered. Show less
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Campaign Operations Manager, TV
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Oct 2016 - Jan 2017
- Translate client requirements and execute on digital marketing solutions and campaigns.- Review client requests and delegate responsibility across delivery teams and resources. - Ensure that delivery is within internal process and the agreed upon service levels with our clients. - Manage campaign schedules and timelines for assigned account.- Communicate and escalate workload and staffing issues to the Director of Delivery.- Monitor the day-to-day delivery of digital marketing services including email campaigns, data exports, campaign summary reports, web lead capture, etc.- Facilitate recurring status calls with the clients.- Research and escalate technical and platform related issues that impact our ability to deliver services to the client.- Assist with the scoping and implementation of new client startups. Show less
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Cablevision
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United States
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Telecommunications
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700 & Above Employee
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Campaign Coordinator
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Apr 2015 - Sep 2016
• Manage Addressable TV and IP Digital campaigns from concept, to launch, to post campaign reporting, including on-air maintenance and optimization.• Serve as main point of contact between sales and traffic/production in order to communicate and manage any needs between all divisions.• Optimize Addressable Audience Targeting/Count requests and Client List Matches with internal data or through 3rd party vendors, such as Acxiom, Experian, and Epsilon.• Pull monthly metrics and format into Proof of Performance reports for interdepartmental use.• Coordinate the implementation of certain interactive television products, including Select and News 12 interactive advertisements for on air production. Show less
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Traffic Coordinator II
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Dec 2013 - Apr 2015
Maximize revenues by scheduling advertising spots on over 100 networks across 10 localadvertising zones.Work with Account Executives to implement contracts, resolve discrepancies, and reconcileany missed spots.
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New York Islanders
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United States
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Spectator Sports
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300 - 400 Employee
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Customer Service Intern
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Sep 2013 - Dec 2013
Worked home games at Nassau Coliseum doing in-game promotions, fan experience specialties, ticket delivery and marketing material distribution. Answered customer questions in-person as well as over the phone at Coliseum information booth before, during and after games. Worked home games at Nassau Coliseum doing in-game promotions, fan experience specialties, ticket delivery and marketing material distribution. Answered customer questions in-person as well as over the phone at Coliseum information booth before, during and after games.
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Education
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Binghamton University
Bachelor's Degree, Psychology