Jared Petts

International Sales Director at European Broadcaster Exchange (EBX) Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • International Sales Director
      • Apr 2023 - Present

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Group Account Director
      • Apr 2022 - Mar 2023

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Account Director
      • Mar 2017 - Mar 2022

      Collaborate with Sales Director to create business and sales strategy. Negotiate both short and long-term agency deals to maximize revenue generation across our suite of platforms and channels. Excellent professional relationships internally and a number of clients including Nintendo, Hasbro, Weetabix, Penguin Random House, Disney, E.ON and LEGO. Lead relationship with Omnicom, Dentsu and plethora of indy agencies. Managing key stakeholders to ensure the successful execution of commercial partnerships on our flagship brands. Identify, develop and sell new digital and social revenue streams. Collaborating with the head of EMEA to ensure the successful execution of regional partnerships. Nurturing and training a team to ensure they fulfil their potential. Grow digital revenue by 500%. Show less

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Account Manager
      • Feb 2013 - Dec 2016

      Responsible for generating revenue from an existing client base as well as driving new business opportunities across Turner's Kids and GE portfolio of channels.Develop and deliver revenue streams across TV, Digital,Sponsorship and Social.Negotiate annual deals with media agencies.Work closely with the Programming, Research, Presentation and Finance departments to deliver bespoke sales solutions.Accurately forecast revenue streams to ensure sales targets are consistently exceeded.Understand the wider sales and business strategy to ensure we service our clients effectively in tough trading periods.Work on some of the biggest global accounts including Lego, Hasbro, Mattel and 20th Century Fox.To coach, support and nurture my direct report to help develop the skills and knowledge necessary for career progression. Show less

    • Sales Executive
      • Jan 2011 - Jan 2013

      Maintaining deal book across our plethora of channels to ensure annual contracts delivered. Negotiate deals for late cash to the market. Producing sales collateral to promote Turner amongst agency portfolio. Represent company at trade fairs.

  • Travelling
    • Australia
    • Sales Associate
      • Feb 2010 - Jan 2011

      I enjoyed travelling in Asia so much that i decided to continue my journey throughout 2010. I enjoyed travelling in Asia so much that i decided to continue my journey throughout 2010.

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Senior Sales Executive
      • Nov 2009 - Feb 2010

      Responsible for circa £2m of TV revenue per month on clients such as Danone, L'Oreal and Masterfoods. To have an in depth understanding of all of ITV's commercial offerings in order to maximise revenue. Looking for opportunities to creatively sell particularly around the Champions League. Developing healthy client relationships. Maintaining deal book to ensure client's are being serviced effectively. Training and monitoring the progress of an assistant. Responsible for circa £2m of TV revenue per month on clients such as Danone, L'Oreal and Masterfoods. To have an in depth understanding of all of ITV's commercial offerings in order to maximise revenue. Looking for opportunities to creatively sell particularly around the Champions League. Developing healthy client relationships. Maintaining deal book to ensure client's are being serviced effectively. Training and monitoring the progress of an assistant.

    • Travel Arrangements
    • 100 - 200 Employee
    • Teacher
      • Feb 2009 - Nov 2009

      Between this period I fulfilled a lifelong ambition to travel around Asia beginning in India and ending in Indonesia. I helped fund my travels through teaching and did volunteer work along the way. Between this period I fulfilled a lifelong ambition to travel around Asia beginning in India and ending in Indonesia. I helped fund my travels through teaching and did volunteer work along the way.

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Senior Sales Executive
      • Oct 2007 - Feb 2009

      Responsible for circa £2m of TV revenue per month on clients such as Danone, L'Oreal and Masterfoods.To have an in depth understanding of all of ITV's commercial offerings in order to maximise revenue.Looking for opportunities to creatively sell particularly around the Champions League.Developing healthy client relationships. Maintaining deal book to ensure client's are being serviced effectively.Training and monitoring the progress of an assistant.

    • Sales Executive
      • Oct 2005 - Sep 2007

      Responsible for servicing an agency portfolio across ITV's digital channels.Maintaining good relationships with respective agencies.Selling programme specials to help drive revenues.Work closely with operations to ensure that all airtime is sold on time.

Education

  • Lancaster University
    Bachelor of Arts (BA), History
    2002 - 2005
  • St Ignatius College
    1994 - 2001

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