Senior Sales Director - General Market

• Nov 2021 - Present

We’re a leader in helping brands find unduplicated reach across a fragmented TV landscape, and maximize return on ad spend. We bring together years of experience in delivering premium home entertainment products to consumers worldwide, with big data and Video AI designed to connect brands with audiences across all screens. Our platform brings together the two best TV industry leaders’ technologies and devices, to create one platform for activating and measuring media across connected TVs and digital video. Our actionable insights help marketers fine tune cross-screen campaigns in flight; and understand ad performance to optimize media buys. Advertisers now have a single source for LG CTV inventory, with one-stop planning, activation and measurement across all viewing platforms. With our premium LG smart TV ad inventory, combined with deterministic TV data from a broad range of smart TV brands, LG Ads stands out for its expertise in reaching both massive-scale and granular custom audience segments, and for helping brands understand business outcomes from TV. Show less

Senior Account Executive

• Aug 2016 - Nov 2021

Responsible for driving programmatic & audience targeting sales for brand and performance advertisers. Prospect and develop partnerships with brands and media agencies that lead to sales opportunities. Understand clients business objectives and provide actionable and strategic solutions to help solve them. Proven track record of growing revenue, acquiring new business and attaining quota. Responsible for driving programmatic & audience targeting sales for brand and performance advertisers. Prospect and develop partnerships with brands and media agencies that lead to sales opportunities. Understand clients business objectives and provide actionable and strategic solutions to help solve them. Proven track record of growing revenue, acquiring new business and attaining quota.

Associate Media Director

• Jul 2015 - Aug 2016

Direct client lead for all marketplace intelligence, negotiation, and partnership needs with expertise in Social, Video, Display, Mobile, Search, and Content CreationManage communication between internal groups (Strategy, TV Investment, Analytics), third party vendors, and external clients to ensure all marketing deliverables and projects are completedAdvanced understanding of Data Analytics and Programmatic buying methods with hands on experience working with DSPs and DMPs, focused on product positive ROI to achieve business results Show less

Digital Supervisor

• Sep 2012 - Jul 2015

Senior Media Planner

• Aug 2011 - Sep 2012

Interactive Media Planner

• Nov 2009 - Jul 2011

Interactive Media Coordinator

• Jul 2007 - Nov 2009

Handle the buying,planning and day to day processes in online media for various Auto, Consumer and Direct Response clients.

Intern- Production

• Jun 2006 - Sep 2006

Assisted Production Managers with buying and shipping of samples and other goods overseas. Gathered specs and measured specs of samples to be produced for John Paul Richard, Vince, and Fever apparel lines. Assisted Production Managers with buying and shipping of samples and other goods overseas. Gathered specs and measured specs of samples to be produced for John Paul Richard, Vince, and Fever apparel lines.