Experience

Brainiact

• Luxembourg
• Business Consulting and Services

• • Jul 2022 - Present

  Jared Dawson | Brainiact Founder | Hoxton Park Business Coach🗣️1-on-1 business coaching💻Business plans👨‍⚕️Business doctor📲Contact me today!

• • Apr 2021 - Present

  Brainiact's VisionTo connect the world's business owners with support and resources to empower their success.Brainiact's MissionTo individually coach business owners to build, lead and grow profitable enterprises.Brainiact's ValuesAccountability RelationshipsHonestyTrust Passion



BNI Global

• United States
• Business Consulting and Services
• 700 & Above Employee

• • Oct 2022 - Present

• • Dec 2021 - Oct 2022


Franchise Council of Australia
• Australia
• Non-profit Organization Management
• 1 - 100 Employee
• NSW Chapter Member

  • Mar 2023 - Present


Motion Asia Pacific

• Australia
• Industrial Machinery Manufacturing
• 100 - 200 Employee

• General Manager

  • Apr 2018 - Jun 2021

  In my previous role of General Manager I was responsible for developing and directing the execution of targeted marketing initiatives to elevate brand awareness/reach and boost sales growth. I led, trained, and mentored a team of communication, pricing and data/business intelligence specialists managing over $300m worth of revenue through the implementation of new strategies. I coordinated with technical experts and C-Level executives to architect strategies for augmenting revenue streams, increasing profitability for APAC’s #1 supplier of bearings and power transmission products to mining, food production and manufacturing entities. I integrated data sources into business intelligence dashboards to enable users to enhance our sales and profit margins through more intelligent decision-making. Show less



PACK & SEND Australia

• Australia
• Freight and Package Transportation
• 100 - 200 Employee

• Head of Sales and Marketing

  • Jul 2016 - Nov 2017

  In my previous role of Head of Sales & Marketing: I determined and implemented sales-oriented marketing campaigns aligning with corporate objectives to expand business and footprints of Australia's leading freight consolidation and parcel courier services. I managed, coached, and guided a team of five sales and marketing professionals to consistently meet and exceed set performances goals. I created and employed innovative social media marketing strategies for LinkedIn and Facebook to accomplish key growth metrics, elevate brand awareness, and establish vital relationships with freight channel partners. Below were my Key Achievements in this role: ● Accomplished year-over-year lead growth of 50% for franchisees creating and employing long-range strategic plans to penetrate into new markets and increase sales/profits. ● Allocated and administered National Advertising Fund of $1.8M for lead generation, AdWords, Bing, and Facebook campaigns, as well as tradeshows and customer contact centre. ● Championed growth and development of territories throughout Australia, UK and New Zealand by liaising between franchisees to ensure standardisation of practices and relaying updates. Show less



CNH Industrial

• Machinery Manufacturing
• 700 & Above Employee

• • Jul 2015 - Jul 2016

  In my role of Asia-Pacific Marketing Manager:I planned, developed, and steered implementation of strategic marketing initiatives for a multi-billion-dollar global entity to promote signature brands, such as New Holland PLM & Case IH AFS and accelerate new business development through establishment of dealer distribution channel. I formed lucrative pipelines to expand company footprints, boost revenue opportunities, and solidify relationships, while managing a highly motivated team of Marketing Professionals as Asia-Pacific Marketing Manager. I travelled extensively across Japan, China, Russia, Turkey and Italy to promote business and generate qualified business leads.Below were my Key Achievements in this role:● Generated over 1000 enquiries for dealers through direct customer target marketing.● Increased sales of Precision Farming and Telematics products and solutions across Russia, Turkey, China, Japan, and India by devising sales strategies to in close coordination with key stakeholders.● Increased sales from US $0.3M to $2.65M in 12 months, as well as grew dealer distribution network in Turkey, Russia, China & Japan from 6 to 50 dealers with 6 months. Show less

• • Apr 2013 - Jul 2015

  In my role of Product Marketing Manager:I championed launch of products and services into new markets through creative strategies, as well as managed a bespoke program to empower both dealers and resellers in producing and distributing customised print marketing collateral. I developed efficient marketing programs to target key markets with relevant product launch and service update news by utilising media platforms and a locally-hosted CRM system. I fostered robust public relations, while coordinating interviews, photo shoots, and press releases to promote organisational products and initiatives.Below were my Key Achievements in this role:● Increased annual revenue from $16M to $35M for precision farming product portfolio by defining critical performance drivers, developing marketing strategies, and fostering relationships with dealers and consumers.● Increased dealer network take-up of customised print program from 5% to 100% coverage within 18 months, while accruing a profit to bottom-line by charging dealers for print marketing costs. ● Facilitated baler market share growth by 10% within year one, as well as increased Netwrap & Twine Product revenue by 1000% within 12 months with very healthy margins of 68%. Show less



Parklands Power Products Australia Pty Ltd

• Australia
• Manufacturing
• 1 - 100 Employee

• National Marketing Manager

  • Apr 2011 - Apr 2013

  In my role of National Marketing Manager: I formulated and oversaw implementation of strategic framework to accelerate market penetration for privately-owned wholesaler of outdoor power equipment, while partnering with network of over 600 national dealers. I spearheaded all rebranding initiatives, redesigned business processes, and launched ground-breaking marketing campaigns to reinvigorate corporate image and improve profitability. Below were my Key Achievements in this role: ● Crafted and negotiated strategic agreements with 20 core dealers in Australia, resulting in annual growth of over 30%, while promoting brand consistency and integrity across various suppliers. ● Spearheaded media project by collaborating with Sunrise, Today, and The Kyle & Jackie O Show to televise 1100 km trek of one man from Brisbane to Sydney in Sep, 2012 resulting in media exposure of over $100K. Show less


James Hardie Building Products
• Wholesale Building Materials
• 1 - 100 Employee
• Marketing Coordinator

  • May 2008 - Apr 2011

McPhersons Consumer Products
• Australia
• Personal Care Product Manufacturing
• 200 - 300 Employee
• Logistics Graduate

  • Jun 2007 - May 2008