Experience

The Tournament (TBT/TST)

• Spectator Sports
• 1 - 100 Employee

• Coordinator, Analytics and Events

  • Mar 2022 - Present

  - Maintain revenue and engagement dashboards for both TBT and TST using Microsoft Power BI, communicating findings and trends to key stakeholders and third-parties - Led the ideation and implementation of TBT’s 2023 ticketing strategy across all regions, which included using historical purchaser data to identify marketing key moments and appropriate pricing tiers per region. As of mid-June, ticket revenue is up 46% year-over-year - Manage the collection and distribution of all player statistics during the tournaments using Genius Sports (TBT) and PrestoStats’ (TST) live stats solutions - Executed our TST 2023 ticket waitlist strategy using the HubSpot CRM Software, collecting over 27,000 new fan profiles (51% increase in email database), leading to ~35,000 tickets sold for the inaugural event - Conduct TST fan, player and GM surveys to help inform the company on improvements needed for next year Show less



SponsorUnited

• United States
• Advertising Services
• 300 - 400 Employee

• Sponsorship Scout

  • May 2021 - Dec 2021

  - Tracked data on sponsorship assets between brands and properties across several advertising categories, which was then integrated into the company’s platform to help clients make informed sponsorship decisions - Tracked data on sponsorship assets between brands and properties across several advertising categories, which was then integrated into the company’s platform to help clients make informed sponsorship decisions



The Tournament (TBT/TST)

• Spectator Sports
• 1 - 100 Employee

• Events Intern

  • May 2021 - Aug 2021

  - Oversaw the collection of statistics during the tournament in the FIBA LiveStats program as well as ensured all statistics were being transmitted properly to the website, ESPN production teams, and our partners - Organized and set-up all venue and court signage for both the West Virginia and Illinois regions of the tournament - Tracked ticket sales for all regions in the 2021 TBT Tournament - Served as the equipment manager for all 16 teams in the Illinois Regional - Oversaw the collection of statistics during the tournament in the FIBA LiveStats program as well as ensured all statistics were being transmitted properly to the website, ESPN production teams, and our partners - Organized and set-up all venue and court signage for both the West Virginia and Illinois regions of the tournament - Tracked ticket sales for all regions in the 2021 TBT Tournament - Served as the equipment manager for all 16 teams in the Illinois Regional



ISlide, Inc.

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Analytics Intern

  • Jun 2020 - Aug 2020

  - Analyzed customer data from Shopify and Google Analytics to provide insight on customer LTV, product purchasing trends and Q3 and Q4 revenue forecasts - Presented weekly updates to the entire company on the takeaways from my analysis and long-term project progress - Analyzed customer data from Shopify and Google Analytics to provide insight on customer LTV, product purchasing trends and Q3 and Q4 revenue forecasts - Presented weekly updates to the entire company on the takeaways from my analysis and long-term project progress



XFL

• United States
• Spectator Sports
• 300 - 400 Employee

• Video Analyst

  • Oct 2019 - Jan 2020

  - Collected and organized data from various NFL games into Excel, assessing how long the games take and where the XFL can improve in order to shorten their own games - Collected and organized data from various NFL games into Excel, assessing how long the games take and where the XFL can improve in order to shorten their own games



Syracuse University

• United States
• Higher Education
• 700 & Above Employee

• Night Sales Intern

  • Sep 2019 - Dec 2019

  - Solicited previous ticket purchasers to sell tickets for 2019-2020 Syracuse men’s basketball games - Solicited previous ticket purchasers to sell tickets for 2019-2020 Syracuse men’s basketball games