Experience

Alibaba.com

• China
• Software Development
• 700 & Above Employee

• Senior Content Strategy Expert

  • May 2022 - Present

  Work Scope: As a Content Strategy professional inside the International Core Business Unit (ICBU) of Alibaba Group, I lead initiatives that drive brand awareness, increase user growth, and improve the overall user experience on the platform. Duties: - Establishing company-wide standards for all manner of content from style guidelines to new marketing approaches. - Overseeing content quality through project planning, branding, content review and site-wide UX audits. - Researching emerging trends in content and marketing and implementing this analysis into our strategies. - Coordinating with all departments that have an international focus and advising them on cultural and linguitic factors that impact the brand and the clarity of our messaging. - Creating engaging content copy across a diverse set of content types (email marketing, articles, video scripts, presentations, sales scripts, messaging boilerplates, app notifications, banners, platform text, and so on) Company Background: The ICBU is the oldest business vertical of Alibaba and is more commonly known as Alibaba.com. As one of China's earliest internationally focused tech businesses, Alibaba.com was the first digital gateway for international businesses to connect with Chinese manufacturers all the way back in 1999. It remains one of the largest B2B ecommerce marketplaces in the world. It's significant share of the B2B sourcing market has helped feed the growth Alibaba's incredible set of subsidiary businesses, like Ant Financial, AliCloud, Taobao, Fliggy, and Alibaba Film. Collectively the rapid rise of Alibaba Group in just 15 years led to the company having the largest IPO in history back in September 2014. Show less



Arts Management Magazine LLC

• Chief Strategy Officer

  • Oct 2021 - Present

  Work Scope:As the Chief Strategy Officer of Arts Management Magazine, I help guide the business planning and development of the magazine through expansion into new content directions and global markets.Duties:- Developing high-level business stategies, including market entry, branding, content creation, marketing and advertising, management, and business development.- Editorial direction and oversight for new markets and new content verticals.- Creating and implementing marketing strategies.- Leading the business expansion into Asia through administration, business development, and raising capital.- Partner, Member of the Board of Directors, and advisor to the CEO.Company Background:Arts Management Magazine LLC (AMM) is a print and digital media publication covering Arts, Innovation, and Philanthropy. The magazine raises up leading creative minds across a number of sectors that influence the cultural consciousness of our time. Covering A-list celebrities, billionaire philanthropists and world famous artists, the recognition of greatness and the impact it has on our world is at the core of the brand. Show less

• Executive Editor

  • May 2019 - Oct 2021

  Work Scope:As an Executive Editor at Arts Management Magazine, I oversee the direction and quality of article content across the international arts and business verticals of the Magazine.Duties:- Discovering evocative and meaningful content from international markets outside the US.- Editing copy for a diverse set of content from articles to videos, and social media.- Directing the creation of marketing content and copy that drives attention and engagement.- Training new staff in how to write article copy, create marketing content, and interview article subjects.Company Background:Arts Management Magazine LLC (AMM) is a print and digital media publication covering Fine Arts, Performance, Technology and Philanthropy. AMM was established in 1962 by two legends in their fields, Alvin Reiss and Alvin Toffler. Alvin Reiss was a leading art dealer and critic, regarded as one of the first people to manage artists in the same way agents do in the music and film industries. He was recognized in the 60s by the Kennedy Administration for his contribution to the arts industry.Alvin Toffler was the author of the bestselling books: "Future Shock," one the most widely read books in the 70s, and "The Third Wave," the first international book to top the best selling charts in China in the early 80s. Toffler was the first person to have the term 'Futurist' coined to describe his unique style of predictive nonfiction writings. Show less



Dragonwell Creative

• China
• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Mar 2019 - Present

• Operations Director

  • Jul 2015 - Feb 2019