Senior Paid Search Manager (Freelance)

• Aug 2022 - Present

- Manage client account spending $300,000+ per month - Aggressive account restructuring & testing to improve account savings and profitability - Complete account audits & execute new strategies based on findings - Ad copy writing & content consulting for various clients - Manage client account spending $300,000+ per month - Aggressive account restructuring & testing to improve account savings and profitability - Complete account audits & execute new strategies based on findings - Ad copy writing & content consulting for various clients

Senior Consultant

• Sep 2019 - Present

- Managed variety of e-commerce accounts: Sports apparel, beauty products, hunting/camping supplies, & paint supplies - Customized shopping feeds and optimized account structures for high yield product groupings - Worked directly with business owners to align SEO and PPC strategies to increase in-store visitors and online purchases - Specialized in ROAS-focused account restructures (Google Search, Shopping, Amazon Ads) - Managed variety of e-commerce accounts: Sports apparel, beauty products, hunting/camping supplies, & paint supplies - Customized shopping feeds and optimized account structures for high yield product groupings - Worked directly with business owners to align SEO and PPC strategies to increase in-store visitors and online purchases - Specialized in ROAS-focused account restructures (Google Search, Shopping, Amazon Ads)

Director of Paid Search

• Oct 2021 - Jul 2022

- Manage over $1,000,000 in annual spend- Create & execute in-depth strategies and reports for global markets- Collaborate with client leadership to align digital strategy with quarterly and annual KPIs- Manage & delegate tasks to team of digital managers and specialists- Onboarding/training of interns and specialists

Senior Digital Manager

• Sep 2020 - Oct 2021

Senior Digital Manager

• Jul 2016 - Aug 2019

- Managed over $500,000 in annual PPC spend - PPC & Analytics account management for Medical, Financial, and Manufacturing verticals - Provided in depth strategies & reports for global markets - Managed & delegated tasks to a team of Digital Specialists - Onboarding & training of Interns & Specialists - Managed over $500,000 in annual PPC spend - PPC & Analytics account management for Medical, Financial, and Manufacturing verticals - Provided in depth strategies & reports for global markets - Managed & delegated tasks to a team of Digital Specialists - Onboarding & training of Interns & Specialists

Digital Marketing Strategist

• Mar 2015 - Jul 2016

- Managed SEO & PPC portfolios of 25+ clients - Advanced reporting of web metrics - Extensive client consulting - Collaboration with Web Dev team during website building process - Assisted in UX & navigation planning for websites - Support of new sites after launch - Managed SEO & PPC portfolios of 25+ clients - Advanced reporting of web metrics - Extensive client consulting - Collaboration with Web Dev team during website building process - Assisted in UX & navigation planning for websites - Support of new sites after launch

Digital Advertising Analyst

• Feb 2014 - Mar 2015

- Creation & optimization of campaign builds - Market research & creation of account strategy - Communicated with project leads & clients to align goal - Creation & optimization of campaign builds - Market research & creation of account strategy - Communicated with project leads & clients to align goal