Experience

M. Harris & Co.
• United States
• Advertising Services
• 1 - 100 Employee
• Brand Storyteller and Writer

  • Nov 2022 - Present


Kern Marketing Works

• Advertising Services

• Principal

  • Dec 2015 - Present

  Kern Marketing Works offers brand strategy and writing services to help businesses connect with their customers to drive growth. From taglines and key messages to pitch decks, website copy, brochures and marketing collateral, explainer video scripts, long-form content and more, I'll help you tell the right story to the right customer in the right channel at the right time. Let's talk. Reach out to me directly on LinkedIn. Kern Marketing Works offers brand strategy and writing services to help businesses connect with their customers to drive growth. From taglines and key messages to pitch decks, website copy, brochures and marketing collateral, explainer video scripts, long-form content and more, I'll help you tell the right story to the right customer in the right channel at the right time. Let's talk. Reach out to me directly on LinkedIn.



Right Angle Studio, Inc.

• United States
• Graphic Design
• 1 - 100 Employee

• Marketing Strategist

  • Jun 2016 - Present

  I partner with Right Angle Studio on marketing strategy, positioning, messaging, and execution for a range of clients, including small- to medium-sized businesses, nonprofits, associations, universities, and more. I partner with Right Angle Studio on marketing strategy, positioning, messaging, and execution for a range of clients, including small- to medium-sized businesses, nonprofits, associations, universities, and more.



Bolz Center for Arts Administration

• United States
• Higher Education
• 1 - 100 Employee

• Chair, Advisory Board

  • Oct 2013 - Jun 2019

  Advise on 13-member board providing strategic direction to Wisconsin MBA program in arts administration; chaired board from 2015 to 2017. Advise on 13-member board providing strategic direction to Wisconsin MBA program in arts administration; chaired board from 2015 to 2017.



Roosevelt University

• United States
• Higher Education
• 700 & Above Employee

• Assistant Vice President, Marketing and Student Communications

  • May 2014 - Dec 2015

  Strategize, create, and execute marketing and communication plans to support the recruitment and enrollment of Roosevelt University students; develop a data-driven, market research-based approach to understanding current and prospective students; manage all lead-generation vendor contracts to support enrollment management for prospective students Strategize, create, and execute marketing and communication plans to support the recruitment and enrollment of Roosevelt University students; develop a data-driven, market research-based approach to understanding current and prospective students; manage all lead-generation vendor contracts to support enrollment management for prospective students



Chicago Humanities Festival

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Director, Marketing Strategy and Communications

  • Jul 2008 - May 2014

  Led strategy and operations for all aspects of marketing, communications, public relations, and audience research, contributing to growth in ticket sales, donor households, and program recognition. Led strategy and operations for all aspects of marketing, communications, public relations, and audience research, contributing to growth in ticket sales, donor households, and program recognition.



Sitka Fine Arts Camp

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Associate Director

  • Jun 2002 - Jul 2009

  Designed, implemented, and evaluated integrated marketing plan, including management of media contacts, materials design, and incorporation of new technologies, during period of rapid 20% growth in camp attendance. Managed artistic and production staff of more than 40 individuals. Set and managed yearly budget, produced monthly financial reports, funder reports, and annual report. Handled operations including scheduling, class assignments, and other logistics. Regularly emceed evening performances. Show less



Madison Symphony Orchestra

• United States
• Music

• Marketing Project Assistant

  • Sep 2006 - May 2008

  Managed advertising and public relations tasks including writing press releases, TV and radio spots, and articles for The Score newsletter; and writing, managing, and tracking weekly email blasts. Promoted social event series for young concertgoers ages 21-39 via an array of fresh channels and targeted outreach; grew program by 50% over two years, exceeding goal Managed advertising and public relations tasks including writing press releases, TV and radio spots, and articles for The Score newsletter; and writing, managing, and tracking weekly email blasts. Promoted social event series for young concertgoers ages 21-39 via an array of fresh channels and targeted outreach; grew program by 50% over two years, exceeding goal



The Chamber Music Society of Lincoln Center

• United States
• Performing Arts
• 1 - 100 Employee

• Manager, Education Programs

  • Jul 2004 - Jul 2006

  Expanded matinee/school concert series by 25% in 2 years, to attendance by 6,000 children annually; accomplished through targeted school and teacher promotion and researching and implementing Queens and New Jersey performances. Supervised heavy daily administrative details of multi-program outreach reaching 16,000 annually, including payroll, scheduling, audition and concert production, and budget. Selected repertoire, wrote classroom curricular materials, managed staff of 7 teaching artists. Developed questions, moderated artist interviews for weekly national radio broadcast. Show less