Experience

Japan Market Resource Network

• Japan
• Market Research
• 1 - 100 Employee

• Project Coordinator

  • Aug 2008 - Present

  Japan Market Resource Network (JMRN) offers innovative methodologies that provide fresh insight into the Japanese market and mind. Established in 1989, JMRN is the only independent market research company in Japan that specializes in providing both consumer-level and industry-level qualitative research services, with a special expertise in luxury branded goods, consumer financial products and services, IT and e-commerce, and healthcare and pharmaceuticals. Our clients are primarily foreign-affiliated multinationals who either want to improve their existing competitive positions in Japan, or enter the Japanese market for the first time. The scope of information products and services offered by JMRN centers around three core research disciplines that offer a phased approach to understanding the market, evaluating the potential for a new product or service, developing an effective marketing strategy and maintaining a competitive position in the market. These core research disciplines are: • Industry-level primary research used in the development of market overviews and business feasibility assessments; • Consumer-level primary research conducted in support of existing product/service improvement and market share expansion, as well as new product introductions and positioning; and • Secondary research and media monitoring designed to facilitate consumer trend forecasting, proactive new product concept development and market crisis intervention. Through its network of regional affiliates, JMRN offers its full range of qualitative research products and services in tune with the ethnic distinctions, cultural nuances and social dynamics of selected Asian markets. JMRN is a member of the European Society for Opinion and Marketing Research (ESOMAR) and the American Chamber of Commerce in Japan (ACCJ). JMRN President, Debbie Howard, is President Emeritus and past President and Chairman of the ACCJ.