Experience

Crewtangle

• India
• Marketing Services
• 1 - 100 Employee

• Partner,CEO

  • Aug 2020 - Present

  Crewtangle is a parent to two sub brands Deffective Duo and The Events Couture Crewtangle is a parent to two sub brands Deffective Duo and The Events Couture



The Events Couture - Crafting Tailored Experiences

• India
• Events Services
• 1 - 100 Employee

• Founder

  • Jan 2019 - Present



Autohangar MercedesBenz

• Head : Demand Generation & Local Marketing

  • Jan 2018 - Apr 2019



Exhibit & TopGear Mag India

• India
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Marketing Manager

  • Dec 2015 - Jan 2018



Bennett Coleman and Co. Ltd. (Times Group)

• India
• Newspaper Publishing
• 700 & Above Employee

• Deputy Manager

  • Aug 2011 - Apr 2015

  Organising and managing various media plans and BTL activities.Developing non-advertisers to advertisers in various fields thru different marketing mediumsHandling client accounts with their media planning and guiding them with proper media options suitable for their brand development Marketing combing and competition mappingIdentifying new avenues and areas to increase the scope of exhibitions and introducing new verticalsbrand awareness involving identifying of appropriate exhibitions and events to create brand awareness of products, developing budgets for participating in such events and developing merchandise required for managing stalls at such various eventsbrand development involving end to end advertising campaign starting from identification of an appropriate print medium for the campaign to identification and appointing of an advertising agency to develop and conduct the campaign, to developing of budgets and allocating funds for the campaign and ensuring successful conduct of the campaign within the timelines



Matrix Architectural Solutions

• Product Manager

  • Nov 2009 - Apr 2011

  Project management involving detailed understanding of the client’s requirement, identifying appropriate products to match expectations, mobilization of these products, managing sub-contractors for erection and installations of products and ensuring successful completion of the project within stipulated timelines. Product sales involving end to end marketing of products and services ranging from initiating lead to organising sale pitch to making product presentations to negotiating terms, and closure of the sales.Product improvements involving meeting and liaising with various architects, builders, contractors, designers and project management consultants to understand the requirements of consumers and accordingly making discussions with the operations to make appropriate product improvements for maximising product sales.



Asian Business exhibitions and Conferences

• Assistant Manager

  • Nov 2008 - Nov 2009

  Event management involving conducting of commercial exhibitions suported by Times of India.(BCCL group)Member of the organising team involving in end to end management of the event encompassing revenue generation of the event through space selling, managing the portfolio of the clients during the event to utmost satisfaction of the clients and ensuring all technical and commercial issues resolved during the concurrence of the event. Database management involving maintaining of an active database, call reports and KYC norms of the discussions and all on call meetings made with various commercial enterprises dealing in architectural products and services.