Experience

Murray Franklyn Companies

• United States
• Residential Building Construction
• 1 - 100 Employee

• Marketing Director

  • Jun 2022 - Present



Park Place Properties

• United States
• Real Estate
• 1 - 100 Employee

• Managing Broker

  • Jan 2021 - Jan 2023

  I work with both buyers and sellers to meet their unique needs and goals. I handle all negotiating and paperwork, as well as oversee the listing/closing process from start to finish. Analyzing comparable sales to properly price the home, advising the seller on how to prepare the home for market, arranging professional photography, marketing the property on the NWMLS, social media, holding open houses, negotiating deals, working with lenders, appraisers, inspectors, and vendors, etc. are all part of the job. I work with my clients to find a home that meets their specific requirements. I'm experienced with multiple offers; I handle the appraisal, inspector and walk the buyer through the closing process. Show less



Solution Partners NW

• United States
• Real Estate
• 1 - 100 Employee

• Managing Broker | Marketing Director

  • Sep 2014 - Dec 2020

  Managing Broker: I provide personalized service based on each client's unique goals. This is accomplished with excellent communication throughout the buying and selling process. I have a strong work ethic and a high level of integrity. My knowledge base of nearly 20 years in the real estate industry allows me to provide unparalleled customer service. My commitment to putting my client's needs first is a priority. Marketing Director: Conceive and design flyers, postcards, email campaigns, signage, other advertising print collateral, etc. Coordinate and develop print media campaigns. Create and manage websites in a variety of formats (Blueroof360, Django, Square Space, Wix and WordPress). Prepare content for real estate stories and maintain the company blog. Develop SEO for the company websites. Implement and track Google Adwords and Facebook campaigns. Analyze Google Analytics metrics and effectiveness of ad campaigns with conversion rates. Implemented a leads strategy program by converting the website to a new platform that captures leads - we now receive nearly 50 warm leads per month. Increased social media strategy which includes advertising on Homes.com, Facebook, Google+, LinkedIn, Twitter, Blogs, etc. Perform analysis of marketing and sales data. Supervise graphic design artists and signage companies. Prepare new client presentations. Prepare and monitor complex marketing budgets, in a range of size and scope. Monitor invoices for accuracy. Maintain the contact management system such as Constant Contact and other CRM databases. Assist Designated Broker with recruiting strategy and implementation. Market new Builder Sales Accounts and the Resale division. Show less



Brock's Academy

• Social Media/Public Relations Coordinator

  • Jan 2013 - Sep 2014

  Responsible for cultivating new client business. Act as a liaison between the public, and community organizations. Maintain and update client CRM databases, Insightly and Constant Contact. Respond to client inquiries and coordinate meetings with professionals to promote our services. Participate in community organizational meetings and events, such as Autism Day and the Bellevue Special Needs PTA meetings to promote Brock’s Academy. Market Brock’s Academy on various online resource websites. Advocate the benefits of Brock’s Academy through a variety of social media venues including Google+, Facebook, LinkedIn, Twitter, Pinterest, and via email. Manage Facebook and Google Ad Words campaigns. Review Google and Facebook analytics performance data, help establish meaningful goals and define clear success metrics. Measure impact and reach through our online social assets. Coordinate advertising with various community newspapers throughout the region, including artwork creation, copy writing and media scheduling. Create press releases and write/edit stories for newspapers. Continually update company website and maintain SEO utilizing WordPress. Write and maintain Brock’s Academy Blog. Create PowerPoint presentations and present at new business meetings. Show less



Kidder Mathews

• United States
• Real Estate
• 700 & Above Employee

• Commercial Real Estate Appraiser/Portfolio Administrator

  • Jan 2007 - Mar 2012

  Create narrative reports utilizing the three approaches to appraisal including the Income Approach, Sales Approach and Cost Approach. Narrative report writing, research and analysis of sales and rental comparables, neighborhood and area descriptions, update economic data from secondary and proprietary sources for both self contained and summary reports. Analyze tenant’s expenses, review annual escalations, gross vs. net, CAM expenses, tenant improvement allowances, etc. Assist in managing multiple commercial real estate institutional portfolios consisting of eight industrial and office buildings totaling more than 2.7 million square feet in the Puget Sound Region. Prepare monthly and quarterly reports, along with accounting, for landlord/owner review and explain variances between monthly and quarterly YTD budget. Prepare the annual CAM (common area maintenance) charges and reconciliations and general ledger review. Contribute to the preparation of the annual budgeting process. Prepare proposal requests, distribute to general contractors and coordinates collection of bids. Analyze tenant leases to determine rent terms, escalations and CAM charges for new and existing tenants, track leasing terms and prepare future rent schedules and lease abstracts. Collaborate with the leasing team members to ensure that all vacant space is in “market ready” condition. Show less



Lamb Hanson Lamb Appraisal Associates

• Marketing Coordinator/Associate Real Estate Appraiser

  • Jan 2005 - Dec 2006

  Commercial real estate valuation for a variety of commercial real estate property types. Contributed to marketing efforts by updating the company’s web site content, created informational flyers, produced PowerPoint presentations highlighting the company’s specialties. Established a new company branded look by creating consistency with all of the marketing venues. Commercial real estate valuation for a variety of commercial real estate property types. Contributed to marketing efforts by updating the company’s web site content, created informational flyers, produced PowerPoint presentations highlighting the company’s specialties. Established a new company branded look by creating consistency with all of the marketing venues.



CBRE

• United States
• Real Estate
• 700 & Above Employee

• Market Research Manager

  • Dec 1999 - Sep 2003

  Trained and mentored researchers in proprietary and secondary data collection of office, industrial, retail and multi-family housing statistics. Coordinated the production, writing and editing of more than twelve market research newsletters annually. Analyzed new building construction, vacancy rates, absorption, lease/sale rates and regional economy to measure the health of the commercial real estate market. Responsible for recruiting, hiring and training new researchers. Organized all market research statistics and systematically disseminated information throughout the organization. Show less



The Seattle Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• Advertising/Economics Presentations Writer

  • Jun 1996 - Dec 1999

  Strategically applied marketing data from both primary and secondary sources to marketing materials that promoted the benefits of advertising in the newspaper. Presentations included a market overview, reach and frequency of newspaper readership compared to other media, demographic profiles, market shares and consumer buying habits. Presented marketing data to advertising clients and advertising departments. Produced quarterly and monthly newsletters on current retail and economic trends in the Puget Sound region. Consulted the advertising sales staff on how to sell with research. Coordinated and presented annual retail economic forecast to The Times leadership council. Trained and coached other advertising presentations writers. Show less



Newspaper Agency Corporation

• Greater Salt Lake City Area

• Major Accounts Advertising Coordinator & Market Research

  • Dec 1994 - May 1996

  Market Research Analyst Analyzed propriety research from Belden Associates to determine the reach and frequency of newspaper readership compared to other media. Created marketing sales pieces for the advertising sales staff. Analyzed and reported on both qualitative and quantitative data. Presented marketing data to advertising clients and advertising departments. Major Accounts Advertising Coordinator Placed advertising for the major accounts department in both the Deseret News and Salt Lake News Tribune. Primarily handled the ZCMI account. Worked with the advertising sales staff and assisted in administrative functions. Show less



Teton Wireless Television

• Marketing Manager

  • Aug 1993 - Dec 1994

  New business development at start-up. Created a marketing plan and implemented it to generate new business at the new Teton Wireless Television site in Idaho Falls, Idaho. Marketing plan included creation and placement of newspaper ads and radio spot advertising. Created marketing door hangers, flyers and sales pieces. Organized and attended community events to promote the business. Created a sales training manual for the customer service reps. New business development at start-up. Created a marketing plan and implemented it to generate new business at the new Teton Wireless Television site in Idaho Falls, Idaho. Marketing plan included creation and placement of newspaper ads and radio spot advertising. Created marketing door hangers, flyers and sales pieces. Organized and attended community events to promote the business. Created a sales training manual for the customer service reps.