Jan Speer
SR Director of Marketing at Nuvera- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Jane Larson
Intuitive, Intelligent and Goal Achiever are the top 3 (of so many) qualities that best describe Jan. She is an outstanding strategic and tactical planner who instinctively uses analytics, research and ROI to drive her decisions. Those decisions allow her to achieve outstanding results such as above average ROI and exceeding revenue goals. Jan transforms the status quo and will continue to be an impactful change agent. I am grateful for her flexibility to wear any hat asked as she successfully lead many of our teams.
Robert Christopher
I have worked with Jan since early 2009. Since 2012 Jan has been an important client of ours at Nimble Lifecycle. It is always a pleasure to work with Jan due in part to her deep marketing knowledge and business acumen. As a client Jan can be counted on to provide detailed and clear direction to us as we work to fulfill her project needs. Working with Jan has always pushed us to be a better service provider. Jan's expertise in project management facilitated the flawless launch of the Nimble System for Frontier Communications. Jan and I worked together to build a robust content library of unique assets to leverage with demand generation campaigns. It is without hesitation that I recommend Jan as a business professional of the highest caliber. Her integrity is unwavering and her loyalty to her team members is inspiring to us.
Jane Larson
Intuitive, Intelligent and Goal Achiever are the top 3 (of so many) qualities that best describe Jan. She is an outstanding strategic and tactical planner who instinctively uses analytics, research and ROI to drive her decisions. Those decisions allow her to achieve outstanding results such as above average ROI and exceeding revenue goals. Jan transforms the status quo and will continue to be an impactful change agent. I am grateful for her flexibility to wear any hat asked as she successfully lead many of our teams.
Robert Christopher
I have worked with Jan since early 2009. Since 2012 Jan has been an important client of ours at Nimble Lifecycle. It is always a pleasure to work with Jan due in part to her deep marketing knowledge and business acumen. As a client Jan can be counted on to provide detailed and clear direction to us as we work to fulfill her project needs. Working with Jan has always pushed us to be a better service provider. Jan's expertise in project management facilitated the flawless launch of the Nimble System for Frontier Communications. Jan and I worked together to build a robust content library of unique assets to leverage with demand generation campaigns. It is without hesitation that I recommend Jan as a business professional of the highest caliber. Her integrity is unwavering and her loyalty to her team members is inspiring to us.
Jane Larson
Intuitive, Intelligent and Goal Achiever are the top 3 (of so many) qualities that best describe Jan. She is an outstanding strategic and tactical planner who instinctively uses analytics, research and ROI to drive her decisions. Those decisions allow her to achieve outstanding results such as above average ROI and exceeding revenue goals. Jan transforms the status quo and will continue to be an impactful change agent. I am grateful for her flexibility to wear any hat asked as she successfully lead many of our teams.
Robert Christopher
I have worked with Jan since early 2009. Since 2012 Jan has been an important client of ours at Nimble Lifecycle. It is always a pleasure to work with Jan due in part to her deep marketing knowledge and business acumen. As a client Jan can be counted on to provide detailed and clear direction to us as we work to fulfill her project needs. Working with Jan has always pushed us to be a better service provider. Jan's expertise in project management facilitated the flawless launch of the Nimble System for Frontier Communications. Jan and I worked together to build a robust content library of unique assets to leverage with demand generation campaigns. It is without hesitation that I recommend Jan as a business professional of the highest caliber. Her integrity is unwavering and her loyalty to her team members is inspiring to us.
Jane Larson
Intuitive, Intelligent and Goal Achiever are the top 3 (of so many) qualities that best describe Jan. She is an outstanding strategic and tactical planner who instinctively uses analytics, research and ROI to drive her decisions. Those decisions allow her to achieve outstanding results such as above average ROI and exceeding revenue goals. Jan transforms the status quo and will continue to be an impactful change agent. I am grateful for her flexibility to wear any hat asked as she successfully lead many of our teams.
Robert Christopher
I have worked with Jan since early 2009. Since 2012 Jan has been an important client of ours at Nimble Lifecycle. It is always a pleasure to work with Jan due in part to her deep marketing knowledge and business acumen. As a client Jan can be counted on to provide detailed and clear direction to us as we work to fulfill her project needs. Working with Jan has always pushed us to be a better service provider. Jan's expertise in project management facilitated the flawless launch of the Nimble System for Frontier Communications. Jan and I worked together to build a robust content library of unique assets to leverage with demand generation campaigns. It is without hesitation that I recommend Jan as a business professional of the highest caliber. Her integrity is unwavering and her loyalty to her team members is inspiring to us.
Credentials
-
Pega Certified Marketing Consultant
PegasystemsOct, 2019- Nov, 2024
Experience
-
Nuvera
-
United States
-
Technology, Information and Internet
-
1 - 100 Employee
-
SR Director of Marketing
-
Jul 2021 - Present
-
-
-
Frontier Communications
-
Telecommunications
-
700 & Above Employee
-
Director of Marketing, Customer Engagement
-
2018 - Jun 2021
My charge is to reduce B2B and B2C customer churn by improving engagement with timely content to assist customers as they onboard and continue their lifecycle journey. I leverage voice of customer, CX research, and customer journey analytics to launch automated strategic campaigns via Marketo platform to drive measurable attrition reduction. SELECTED HIGHLIGHTS & ACHIEVEMENTS ✔ Initiated new Customer Journey landing pages increasing engagement by 54% ✔ Launched a new brand… Show more My charge is to reduce B2B and B2C customer churn by improving engagement with timely content to assist customers as they onboard and continue their lifecycle journey. I leverage voice of customer, CX research, and customer journey analytics to launch automated strategic campaigns via Marketo platform to drive measurable attrition reduction. SELECTED HIGHLIGHTS & ACHIEVEMENTS ✔ Initiated new Customer Journey landing pages increasing engagement by 54% ✔ Launched a new brand campaign for 20,000+ customer-facing employees, overseeing the complete campaign lifecycle. ✔ Streamlined campaign material development between agency and vendors, resulting in a $300K cost savings.
-
-
Director of Marketing, Acquisition Marketing
-
Dec 2016 - Dec 2017
In December 2016, I transitioned to the corporate marketing team to focus on acquisition marketing. Managed marketing and acquisition operations, including campaign architecture, I held full accountability for the Go-To-Market (GTM) strategy, media planning, direct marketing, digital strategy & testing, segmentation analysis, customer research and campaign reporting.
-
-
Director of Marketing, Regional
-
May 2014 - Dec 2016
I was promoted to Director of Marketing in May 2014 for Frontier's National Region. Designed & executed regional B2B and B2C demand generation strategy, blending geo-targeted digital and traditional marketing campaigns, transforming into a dynamic and interactive media plan. I led a 5-member team and executed $MM budget, tested cutting-edge marketing tactics, directed event/sponsorship strategy and trained 50+ downstream team members on new products and campaign launches.
-
-
Regional Senior Marketing Manager / Regional Commercial Marketing Manager
-
Dec 2010 - Apr 2014
I was promoted to Senior Manager in May 2012 for Frontier's National Region. Led all regional B2B and B2C direct marketing, media planning, customer engagement and demand generation strategy for nine state region. I spearheaded business development initiatives that improved operational efficiencies and reduced CPGA. Advocated for channel marketing initiatives that surpassed YoY sales channel revenue and unit performance.
-
-
Regional Marketing Manager
-
Dec 2005 - Dec 2010
Recruited to develop and implement B2B and B2C acquisition, retention, upsell, migration and event marketing initiatives. I developed and managed new alternate sales channel that delivered 30% annual increases in sales performance
-
-
-
-
Marketing/Sales Manager
-
1998 - 2005
Transformed marketing, sales and business development strategy. Led cross functional teams on new product launches, community engagement and business development initiatives that surpassed sales and revenue projections. I championed company’s branding and communications shift; which included a name change, logo redesign, and complete organizational re-branding. Transformed marketing, sales and business development strategy. Led cross functional teams on new product launches, community engagement and business development initiatives that surpassed sales and revenue projections. I championed company’s branding and communications shift; which included a name change, logo redesign, and complete organizational re-branding.
-
-
Education
-
Winona State University
Bachelor of Applied Science (B.A.Sc.), Marketing -
2013 - 2013
University of St. Thomas
Executive Education, Internet Marketing Essentials -
2010 - 2010
Dakota County Technical College
Executive Education, Effective Business Writing
Community
