Experience

Ogilvy Consulting Asia

• Hong Kong
• Business Consulting and Services
• 1 - 100 Employee

• Regional Consulting Director

  • Jun 2022 - Present

  General strategy and consulting lead across multiple domains including brand and data strategy with successfully delivered engagements for clients in FMCG, Banking and Tech across APAC. General strategy and consulting lead across multiple domains including brand and data strategy with successfully delivered engagements for clients in FMCG, Banking and Tech across APAC.



ADA

• Germany
• E-Learning Providers
• 1 - 100 Employee

• Business Insights Director - Singapore

  • Aug 2021 - Jun 2022

  P&L owner for the Business Insights practice in Singapore, leading all business activities from client engagement, consultancy to solutioning, delivery and P&L management. • Pitched, led and delivered client engagements around digital transformation road mapping, digital media strategy and O2O location planning. P&L owner for the Business Insights practice in Singapore, leading all business activities from client engagement, consultancy to solutioning, delivery and P&L management. • Pitched, led and delivered client engagements around digital transformation road mapping, digital media strategy and O2O location planning.



Lazada

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• Regional Business Intelligence Lead

  • Mar 2020 - Aug 2021

  Led business intelligence activities for all user engagement, gamification and loyalty related products in Lazada at a regional level • Data product owner for all matters related to data and measurement on traffic performance, purchase funnel and user retention. • Identified opportunity areas in product operations by assessing business pain points and measurement gaps to develop frameworks against business objectives. Led business intelligence activities for all user engagement, gamification and loyalty related products in Lazada at a regional level • Data product owner for all matters related to data and measurement on traffic performance, purchase funnel and user retention. • Identified opportunity areas in product operations by assessing business pain points and measurement gaps to develop frameworks against business objectives.



Publicis Sapient

• United States
• Business Consulting and Services
• 700 & Above Employee

• Business Consulting and Data Strategy Lead

  • Oct 2018 - Mar 2020

  Delivered a range of digital business consulting projects across Retail, FMCG, Pharma and Telecoms in SEA • Assessed digital capabilities of clients to identify gaps and proposed recommendations on the target state operating model that resulted in yearly cost savings of >$3M in SEA. • Led strategy ideation and development activities for commercial pitches, digital strategy workstreams and internal business development strategies. • Defined and delivered measurement frameworks, data and personalisation strategies that optimise the customer journey across all digital touchpoints. Show less



Lazada Group

• Thailand
• Financial Services
• 1 - 100 Employee

• Regional Consumer Behavior Analytics Manager

  • Jun 2017 - Oct 2018

  Led onsite customer analytics as analytics translator, data scientist and data evangelist to drive conversions, engagement and revisits on the platform • Defined and implemented a standardized measurement framework and ROI attribution model across the platform. • Subject matter expert for all matters related to onsite analytics and user behavior along the customer journey of the platform. Examples of analysis performed : - Customer path analysis of web and app data showing share of traffic and most common paths to conversion. - Cross device/channel path analysis showing most common interaction paths to conversion Propensity to purchase modelling based on frequency of PDP visits Show less



SingTel Digital Media

• Singapore
• Technology, Information and Internet
• 100 - 200 Employee

• Strategy & Analytics Manager

  • Jun 2015 - Jun 2017

  Drove business management, strategy and analytics activities to launch new digital products that created new revenue streams and improved overall profitability • Successfully pitched new products using business cases and financial analysis that generated >$1M. • Grew App DAU by 20% by optimising digital marketing channels. • Managed financials to achieve EBITDA breakeven across BU in 2017. • Pivoted existing business model from ad-based to data-waived subscription service. Show less



SingTel

• Singapore
• Telecommunications
• 700 & Above Employee

• Operations & Strategy Manager

  • Aug 2012 - May 2015

  Managed a team of 25 and drove business transformation strategies within order management, procurement and settlement functions of the enterprise ICT business in Singtel that increased productivity and drove cost savings. -Developed and implemented business process optimization strategy which resulted in 20% headcount savings. Led a $200K CAPEX system enhancement project that resolved operation gaps and inefficiencies. -Finalized long outstanding disputes between Singtel and its key partners which provided upside of >$10M. -Represented the department to detail and streamline activities in the organisation wide business transformation project. -Conceptualized and rolled out a new incentive payout scheme which effectively quantifies the effort required for each work activity to properly incentivize more productive members of the team. -Responsible for the department’s annual budgeting and performance reporting activities. Show less



YTL Corporation Bhd

• Malaysia
• Construction
• 400 - 500 Employee

• Business Analyst

  • Feb 2011 - Dec 2011

  Part of the Business Process Management team, I lead activities with internal stakeholders to gather requirements, map out processes, design workflows and conduct user acceptance tests across organisations in Singapore and Malaysia within the YTL Group. Part of the Business Process Management team, I lead activities with internal stakeholders to gather requirements, map out processes, design workflows and conduct user acceptance tests across organisations in Singapore and Malaysia within the YTL Group.



NEC Asia Pacific Pte Ltd

• Singapore
• IT Services and IT Consulting
• 700 & Above Employee

• Operations Lead

  • 2009 - 2011

  Part of the managed services business unit, I manage operations and lead a team of 5 engineers that provide IT Infrastructure solutions for various accounts across the Hospitality, Utilities, Education and Government sectors. Accounts include: - YTL Power Seraya. Resort World Sentosa and Singapore Institute of Management Part of the managed services business unit, I manage operations and lead a team of 5 engineers that provide IT Infrastructure solutions for various accounts across the Hospitality, Utilities, Education and Government sectors. Accounts include: - YTL Power Seraya. Resort World Sentosa and Singapore Institute of Management



ArcelorMittal

• Luxembourg
• Mining
• 700 & Above Employee

• Assistant IT/IS Manager

  • Aug 2008 - Jun 2009

  I managed the IT application and infrastructure needs for the local and regional offices of ArcelorMittal -Conceptualized IT-related solutions that fulfilled business requirements. -Managed the company’s IT assets and services -Planned and managed CAPEX and OPEX budgets related to IT services. -Acted as regional point of contact with oversight and support from countries including France, Luxembourg, Netherlands etc. I managed the IT application and infrastructure needs for the local and regional offices of ArcelorMittal -Conceptualized IT-related solutions that fulfilled business requirements. -Managed the company’s IT assets and services -Planned and managed CAPEX and OPEX budgets related to IT services. -Acted as regional point of contact with oversight and support from countries including France, Luxembourg, Netherlands etc.



HP

• Azerbaijan
• Online Media

• Information Technology Support Engineer

  • Feb 2008 - Aug 2008

  Performed level 1 desktop support for the Ministry of Manpower account. Performed level 1 desktop support for the Ministry of Manpower account.



StarHub

• Singapore
• Telecommunications
• 700 & Above Employee

• Technical Support Specialist

  • Feb 2007 - Jan 2008

  I provided customer service and technical support for Blackberry and mobile broadband products in call center environment. - Attained award for providing excellent customer experience. I provided customer service and technical support for Blackberry and mobile broadband products in call center environment. - Attained award for providing excellent customer experience.