Experience

Surviving Economic Abuse

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Board Trustee

  • Jan 2017 - Present



Smart Energy GB

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• PR Manager

  • Apr 2016 - Present



vInspired

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Head Of Communications

  • Aug 2011 - Mar 2016

  Leading communications strategy, brand management and PR for national youth charity.Key activities: - Building new audiences. Increased PR coverage by 200% over the past 4 years. Proactive creative PR campaigns have attracted two PRCA Awards, four PR Week Awards and two Diamond Sabres.- Strategic messaging. Delivery of brand values and messaging framework- Developing and delivering integrated digital marketing campaigns. Presented with Drum Award 2015 for Best Digital campaign- External affairs. Reputation management and corporate communications. Commissioning and writing research and impact reports. Creative use of digital media has lead to a 150% increase in downloads of annual impact report- Event management. Running large scale events including 600 guest awards ceremonies. As well as smaller corporate events such as research launches and parliamentary reception- Management and strategy. Member of management team, with particular responsibility for internal communications during strategic review process. Lead development of new organisational values and behaviour statements. Line management and budgetary responsibility. Recruitment and management of multiple agencies.



Refuge

• United States
• Hospitality

• Senior communications officer

  • Jul 2007 - Aug 2011

  Key activities - Communications strategy - Developing creative, cost effective plans to reach diverse audiences – including hard to reach women and individual fundraisers. Evaluating work for return on investment and managing tight budgets to ensure optimum value for money- Press – Sole responsibility for a busy reactive press office. A strategic approach, the development of strong contacts and a sharp news sense led to a three-fold increase in monthly media coverage over three years- Events - Organising and managing major events including an annual national conference and high impact campaign launches. - Online – Full responsibility for day-to-day content management of website. Led a major redevelopment of the site. Initiated the organisation’s presence on social media platforms. First social media campaign doubled the size of Refuge’s supporter database in three weeks using zero budget (September 2010). - Brand management - Developing key messages and design guidelines. Managing external advertising and design agencies in the creation of campaigns and printed materials - Celebrities and case studies – Proactively recruiting new contacts and maintaining relationships. Identifying appropriate profile building opportunities



Trident Midland News Group

• Journalist

  • Aug 2004 - Jul 2007