Experience

ACTION Recruiting

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Founder, President and CEO

  • Feb 2016 - Present

  Committed to growing motorcycle and powersports companies and transforming lives by being the most responsive, personal and capable recruiting firm in the market. Through our alliance with SearchPath Global, we have the resources, technology and support from a larger firm, while offering the personal service and client-centric attention of a boutique firm. Top Priorities: Delivering quality top-rated candidates and superior customer service to our growing client roster. Committed to growing motorcycle and powersports companies and transforming lives by being the most responsive, personal and capable recruiting firm in the market. Through our alliance with SearchPath Global, we have the resources, technology and support from a larger firm, while offering the personal service and client-centric attention of a boutique firm. Top Priorities: Delivering quality top-rated candidates and superior customer service to our growing client roster.



Lonski and Associates LLC

• Powersports Industry Recruiter

  • Oct 2012 - Dec 2015

  Leveraged 20-year motorcycle industry career and vast network to place powersports and motorcycle "industry insiders" at all levels with dealerships, aftermarket companies, OEMs and service organizations. Leveraged 20-year motorcycle industry career and vast network to place powersports and motorcycle "industry insiders" at all levels with dealerships, aftermarket companies, OEMs and service organizations.



Powersports Business

• Book and Periodical Publishing
• 1 - 100 Employee

• Contributing Editor (Powersports Business) and Freelance Writer/Test Rider (Motorcycle-USA.com)

  • May 2012 - May 2013

  Providing editorial support to the powersports industry and dealership audience on a variety of topics including: best dealerships in the nation, new motorcycles, new aftermarket products, special events and the women's motorcycle market. Also served as a Freelance Writer and Test Rider for Allaboutbikes.com and Motorcycle-USA.com. Authored many stories including two women's streetbike shootouts (cruiser and sportbike) for a top motorcycle website in the nation. Feature stories included video segments, photography and text. Show less



Kawasaki Motors Corp., U.S.A.

• United States
• Manufacturing
• 700 & Above Employee

• Public Relations Manager

  • Aug 2003 - Feb 2012

  PR Mgr for Kawasaki Motors Corp., U.S.A. (KMC), a Japanese-owned company that markets and distributes Kawasaki motorcycles, ATVs, personal watercraft, utility vehicles and recreation utility vehicles through a network of more than 1,500 independent retailers, with an additional 8,000 retailers specializing in Kawasaki general purpose engines and hand-held power products. KMC and its affiliates employ nearly 3,650 people in the United States, with over 400 of them located at KMC's Irvine, California headquarters. Kawasaki’s tagline, “Let the good times roll.™”, is recognized worldwide. The Kawasaki brand has become synonymous with powerful, stylish motorcycles for over four decades. Show less



Motorcycle Industry Council

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Senior Manager, Discover Today's All-Terrain Vehicles

  • Aug 2001 - Aug 2003

  Resonsible for mainstream media outreach to promote the safe and responsible use of all-terrain vehicles. Planned and executed multi-wave media events and product rides. Industry spokesperson for board of directors representing: Honda, Suzuki, Kawasaki, Polaris, Cannondale, Alpha Sports and Arctic Cat. Resonsible for mainstream media outreach to promote the safe and responsible use of all-terrain vehicles. Planned and executed multi-wave media events and product rides. Industry spokesperson for board of directors representing: Honda, Suzuki, Kawasaki, Polaris, Cannondale, Alpha Sports and Arctic Cat.

• Public Affairs Supervisor, Watercraft Division

  • Dec 1989 - Jul 2001

  Monitored public opinion and campaigned for favorable local, state and federal legislation and regulations for personal watercraft. Coordinated grassroots campaigns and provided legislative updates to company executives, Kawasaki customers and the enthusiast and trade media. Monitored public opinion and campaigned for favorable local, state and federal legislation and regulations for personal watercraft. Coordinated grassroots campaigns and provided legislative updates to company executives, Kawasaki customers and the enthusiast and trade media.