Digital Strategist

• Mar 2022 - Present

Paid social media lead

• Aug 2020 - Mar 2022

Part of Telia's in-house media agency. Responsible for both B2C and B2B digital media strategies and buying in primary social channels. Primary tools: Smartly, Facebook Business Manager, Twitter Ads Manager, Linkedin Campaign Manager, Google Data Studio and Supermetrics Part of Telia's in-house media agency. Responsible for both B2C and B2B digital media strategies and buying in primary social channels. Primary tools: Smartly, Facebook Business Manager, Twitter Ads Manager, Linkedin Campaign Manager, Google Data Studio and Supermetrics

Digital marketing specialist

• Mar 2019 - Aug 2020

Responsible for defining digital media strategies which include planning, setting up, monitoring and optimizing digital marketing campaigns across channels. Specialist in the fields paid social, paid search and development of automatic reports. Primary tools: Facebook Business Manager, Google 360, Twitter Ads Manager, Linkedin Campaign Manager, Pinterest Ads, Google Analytics and Supermetrics Responsible for defining digital media strategies which include planning, setting up, monitoring and optimizing digital marketing campaigns across channels. Specialist in the fields paid social, paid search and development of automatic reports. Primary tools: Facebook Business Manager, Google 360, Twitter Ads Manager, Linkedin Campaign Manager, Pinterest Ads, Google Analytics and Supermetrics

Media analyst

• Nov 2017 - Mar 2019

Responsible for analysing consumer behaviour and impact of advertising campaigns in both digital and print media. Experience from analysing digital/printed advertising, native advertising and influencer marketing campaigns. Acted as business development advisor to sales force by providing insights and ROI improvements. Handled large amounts of data gathered through digital surveys to provide quantitative conclusions on performance metrics. Primary tools: Google Analytics, Google Data Studio, Excel, Survey Gizmo and Cint Show less

Digital analyst intern

• Sep 2017 - Nov 2017

Worked with analysis and reporting of completed ad collaborations such as display advertising, native advertising and influencer marketing, as well as providing insights on content strategy and channel selection. Held a course for editors about Google Analytics and editorial analysis. Primary tools: Google Analytics, Google Data Studio, Social Bakers and Hotjar

Digital analyst intern

• Mar 2017 - May 2017

Worked with conversion optimization and A/B-testing for the digital newspaper Dagens Nyheter’s new subscription model. Also worked with analysing, building and segmenting target groups in the marketing automation tool Oracle Eloqua. Primary tools: Google Analytics, Google Tag Manager, Google Optimize and Oracle Eloqua Worked with conversion optimization and A/B-testing for the digital newspaper Dagens Nyheter’s new subscription model. Also worked with analysing, building and segmenting target groups in the marketing automation tool Oracle Eloqua. Primary tools: Google Analytics, Google Tag Manager, Google Optimize and Oracle Eloqua