Experience

Ellen Digital Ventures

• United States
• Entertainment Providers
• 1 - 100 Employee

• Ecommerce & Marketing Manager

  • Sep 2022 - Present



Tishwish

• United States
• Packaging and Containers Manufacturing

• Co-Founder & Creative Director

  • Jun 2020 - Present

  - Conceptualized and designed all products including compostable mailers and bubble mailers, FSC tissues and stickers, and 100% organic cotton bags - Designed the brand identity and website for Tishwish along with targeted social media strategies across Facebook, Instagram, Google and Pinterest to lead 235k visitors to the website in a period of 15 months, improving sales conversion funnel from 0.6% to 1.6% - Addressed grievances, complaints and provided any assistance required in the purchase process for clients based in the US, Canada, Australia & UK; coordinated with the production team for quality checks and product sampling - Created PR and influencer campaigns to increase the digital reach increasing 10k followers - Analyzed and reported results based on traffic drawn from Google, Facebook and Pinterest Ads, achieving a month-on-month growth of 100%, ROAS of 5.5x, 25k monthly page views and a 25% average email click rate Show less



Fleek (YC W22)

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Supply Growth

  • Jun 2022 - Jul 2022



Brand Knew

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Intern

  • Jan 2022 - Apr 2022



Boston University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Career Counsellor

  • Sep 2021 - Dec 2021



Nebo Digital Media

• New Delhi, Delhi, India

• Founder

  • Jun 2016 - Sep 2021

  - Created digital, influencer and cross-brand marketing strategies for 50+ brands in the lifestyle, luxury, fashion and F&B industry - Conceptualized packaging designs for client organizations and their international product launches. - Managed and supervised a team of six individuals that were responsible for creating social media strategies, branding material, design collaterals and maintaining relations with clients to create wider reach and brand awareness - Designed and developed websites for clients and optimized them for SEO/SMO for greater sales; executed performance management campaigns to secure a ROAS of 3-5x Show less



Grant Thornton LLP (US)

• United States
• Accounting
• 700 & Above Employee

• Consultant

  • Dec 2015 - May 2016

  - Conducted commercial due diligence and created rank models, market assessments, competitive benchmarking and business plans for companies in F&B, education, skills, microfinance, tourism, and research industries- Developed appropriate business models for firms in the Infrastructure and Education sector including commercial assessments, location analysis, market-entry, growth and diversification strategies.- Created research-based portfolios for foreign companies seeking to advance into the Indian market, particularly within the skill and fertilizer industries - Proposed a format and analyzed data to develop a structure for the digitization process of the Ministry of Tourism for the Government of India, providing assistance to set up its e-library portal Show less

• Business Analyst

  • Dec 2014 - Dec 2015



Creative Marketing Fix

• India
• Advertising Services
• 1 - 100 Employee

• Summer Intern

  • Jun 2013 - Aug 2013

  - Promotion of brands such as Buddha Bar, Revital, Ridhi Mehra through social media platforms like Facebook, Twitter, Instagram and Pinterest - Analysed end of month sales reports and created sales strategy to improve the company’s marketing strategy - Created Brand tool kits for MuseJam, Revital and Ridhi Mehra - Designed posters and pamphlets for the brands - Promotion of brands such as Buddha Bar, Revital, Ridhi Mehra through social media platforms like Facebook, Twitter, Instagram and Pinterest - Analysed end of month sales reports and created sales strategy to improve the company’s marketing strategy - Created Brand tool kits for MuseJam, Revital and Ridhi Mehra - Designed posters and pamphlets for the brands



BNP Paribas

• France
• Banking
• 700 & Above Employee

• Wealth Management Intern

  • Jul 2012 - Sep 2012

  Monitored financial markets , researched and tracked private equity deals over $10 million in India Analyzed the acquisition of Nirula’s by A2Z excursions and created a report for the same Worked will colleagues to create a spreadsheet on Oman India’s investment in Indus teqsite of 55 Cr. Monitored financial markets , researched and tracked private equity deals over $10 million in India Analyzed the acquisition of Nirula’s by A2Z excursions and created a report for the same Worked will colleagues to create a spreadsheet on Oman India’s investment in Indus teqsite of 55 Cr.