Experience

INSIDEout
• United Kingdom
• Business Skills Training
• Founder & Facilitator

  • Aug 2018 - Present

GoodCoSpace
• United Kingdom
• Facilities Services
• Co-Founder & Facilitator

  • Jun 2020 - Present

MenSpeak
• Health, Wellness & Fitness
• 1 - 100 Employee
• Facilitator

  • Jun 2018 - Present


the ifive

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder | Strategy Consultant | Business Consultant

  • Apr 2004 - Present

  Working with executive teams to deliver impact and results in their marketing, advertising and business endeavours. Mentoring and training teams to unleash their talents. Working with executive teams to deliver impact and results in their marketing, advertising and business endeavours. Mentoring and training teams to unleash their talents.


University of Greenwich
• United Kingdom
• Higher Education
• 700 & Above Employee
• Guest Lecturer

  • Oct 2016 - Present

The Hoxby Collective
• Associate

  • Sep 2016 - Aug 2020

VMLY&R
• Spain
• Advertising Services
• 1 - 100 Employee
• Strategy Director

  • Aug 2019 - Jul 2020

Dinosaur
• United Kingdom
• Advertising Services
• 1 - 100 Employee
• Planning Director

  • Mar 2017 - Aug 2018


Grayling

• United Kingdom
• Public Relations and Communications Services
• 400 - 500 Employee

• Global Head of Digital Marketing

  • Aug 2015 - Sep 2016

• Global Planning Director

  • Oct 2012 - Aug 2015



SapientNitro

• United States
• Advertising Services
• 500 - 600 Employee

• Senior Digital Planner

  • Aug 2012 - Oct 2012

  Brought in to work on BSkyB's Christmas campaign Brought in to work on BSkyB's Christmas campaign



Blast Radius

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Digital Strategist

  • May 2012 - Jun 2012

  Brought in to help advise Paddy Power on best practises in Social Media and to take the lead in creating a content strategy that would ensure maximum amplification of ATL activity through social channels during The Euros. Brought in to help advise Paddy Power on best practises in Social Media and to take the lead in creating a content strategy that would ensure maximum amplification of ATL activity through social channels during The Euros.



Jam @ Engine

• India
• Mechanical or Industrial Engineering

• Planner

  • Aug 2011 - Apr 2012

  As a mid-weight planner in a planning team for BSkyB (6mths) and Samsung (3mths), I reported in to various Account Directors and the Head of Planning and was the lead planner on several campaigns and activities. I ran training sessions and wrote best practise guidelines for the client across Twitter, Facebook & YouTube. I also took the initiative and wrote business cases for new platforms, e.g. Pinterest During my tenure I supported a Trainer Planner to gain promotion to Planner and built strong connections between the Planning team and the burgeoning Studio. I was also a vocal member of Planning Meetings, and fed in to the development of the Creative Briefing Template. Lead planner on #WhatsOnSky campaign Tasked with talking to current Sky customers about the value of their subscription and have the conversation overheard by FreeView customers, the insight I found was that the audience’s ‘viewing decision’ was made en route home. This led us to hold direct & interactive conversations across the Twitter platform and across DOOH–enabled train stations to highlight the breadth & depth of content in a manner that was both personal and also formed a broadcast. The campaign was 80times more effective than its closest comparison and won a Digital Media Award, for Best Social Media Campaign. A video of the campaign can be seen here - http://www.youtube.com/watch?v=ZPV8nL55SXY Lead planner on Boardwalk Empire Season 2 campaign I was asked to drive awareness of the launch of the second season and to reinforce the ‘quality’ offering of Sky Atlantic. This was a tactical activation that called for a truly inventive influencer program. I developed a night that immersed bloggers in the era: costumiers; burlesque performers; a band; a cocktail bar and, of course, the screening. This generated a reach of 4,458,736; multiple posts per blogger; a cost per reader of £0.0063 and a 500times increase in buzz. Show less



Weapon7

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Strategic Planner

  • Nov 2010 - Feb 2011

  Contracted to support in new business activity, while also being the primary lead on strategic review of Weapon7 as a business. This culminated in a 380 page dossier and presentation which was delivered to the board. Contracted to support in new business activity, while also being the primary lead on strategic review of Weapon7 as a business. This culminated in a 380 page dossier and presentation which was delivered to the board.



The Student Radio Association (SRA)

• Marketing Manager

  • Apr 2005 - Apr 2007

  The Student Radio Association (SRA) is the democratically elected representative body which supports and acts on behalf of the UK student radio community. It exists to encourage and facilitate communication between student stations, to assist in their development, and to offer support and advice to new stations just setting up. It also runs many annual events. • Unanimously elected for two terms of office • Worked with Diageo, BBC Radio, Xfm, Kerrang among others to provide sponsorship & brand partnership opportunities • Brought in sponsorship monies of over £250,000 and eradicated the £43,000 deficit • Extended and developed sponsorship ties and opportunities across every event • Worked with design, production and marketing agencies to produce marketing collateral for events and awards • Rewarded for my service with a short placement at BBC Radio 1 Show less