Omnichannel Analyst

• Jun 2023 - Present

District Sales Leader

• Mar 2022 - Mar 2023

- Led a team of 12 field sales representatives and managed the selling, distribution, and merchandising of $8M of salty snacks to 220 accounts in the Los Angeles metropolitan area- Developed data-based sales decks and presented to leadership of key customers such as 99C Only, Vons/Albertsons, and CVS, which led to zone-level incremental space gains in these accounts- Utilized market-based insights and raw data to make decisions regarding in-market execution of Frito-Lay playbooks in order to deliver zone-leading results in metrics such as distribution, retention, and service to standard Show less

Sales Associate

• Aug 2021 - Mar 2022

Director of Marketing

• Jul 2019 - Jun 2021

- Led on-campus marketing campaign targeting ~16,000 students via posters, flyers, and email marketing, resulting in an net increase in applicants quarter over quarter for the past two recruiting cycles - Led on-campus marketing campaign targeting ~16,000 students via posters, flyers, and email marketing, resulting in an net increase in applicants quarter over quarter for the past two recruiting cycles

Marketing Intern

• Jun 2020 - Aug 2020

- Created Facebook and other social media marketing campaigns for 8+ biotech companies, some of which are publicly traded, in order for them to appeal to investors and generate buzz in the medical/biotech community - Successfully presented campaign to the CEO of a biotech firm; approved by him personally for launch in the coming months - Created Facebook and other social media marketing campaigns for 8+ biotech companies, some of which are publicly traded, in order for them to appeal to investors and generate buzz in the medical/biotech community - Successfully presented campaign to the CEO of a biotech firm; approved by him personally for launch in the coming months

Market Research Intern

• Sep 2019 - Jun 2020

- Orchestrated a team of four to research best methods for product promotion toward individuals with Celiac’s Disease (target population of over 3 million in the US), resulted in collaboration with 15+ social media influencers and 2 online food sale channels. - Designed and presented a strategic marketing plan on advertising approach to the founders of Frönen which was implemented in their 3Q2019 expansion into 20+ new grocery stores in Massachusetts, New York, and New Hampshire. - Orchestrated a team of four to research best methods for product promotion toward individuals with Celiac’s Disease (target population of over 3 million in the US), resulted in collaboration with 15+ social media influencers and 2 online food sale channels. - Designed and presented a strategic marketing plan on advertising approach to the founders of Frönen which was implemented in their 3Q2019 expansion into 20+ new grocery stores in Massachusetts, New York, and New Hampshire.

Board Treasurer

• Sep 2017 - Jun 2019

- Represented over 150 first-generation college freshmen at weekly board meetings raising concerns as needed, creating relationships with other student organizations, and collaborating on attendance strategy. - Planned events such as quarterly study breaks with other organizations, improving both managerial and organizational skills. - Represented over 150 first-generation college freshmen at weekly board meetings raising concerns as needed, creating relationships with other student organizations, and collaborating on attendance strategy. - Planned events such as quarterly study breaks with other organizations, improving both managerial and organizational skills.

Tutor

• Jan 2019 - May 2019

Advising Intern

• Jun 2018 - Sep 2018

- Provided one on one academic guidance to 100+ incoming freshmen and tracked conversations to ensure smooth transition to official academic advisors during the school year. - Collaborated with academic advisers in the office on ad hoc projects ranging from cross-referencing college courses to remove errors in course selection to creative work such as updating the current academic advising website. - Provided one on one academic guidance to 100+ incoming freshmen and tracked conversations to ensure smooth transition to official academic advisors during the school year. - Collaborated with academic advisers in the office on ad hoc projects ranging from cross-referencing college courses to remove errors in course selection to creative work such as updating the current academic advising website.