Founder & CEO

• Jan 2022 - Present

SUITITION is a Munich-based empowerment brand founded in 2022. We are convinced that a woman listening to her intuition and believing in herself is living up to her fullest potential in CONFIDENCE, BEAUTY and POWER. Our mission is to disrupt the fashion industry with empowerment. This is why we do POWER SUITS! Powerful suits with empowerment quotes with the advantage of a community. SUITITION stands for EMPOWERMENT, SUSTAINABILITY, DESIGN & COMFORT. In our crowdfunding campaign we reached >40.000€ pre-orders within the first 30 days of brand launch! www.suitition.com www.instagram.com/suitition/ Show less

E-Commerce Consultant

• Jan 2021 - Present

I help growing companies and startups in eCommerce and on platforms: - 6 years experience: worked as a key account manager for top e-tail-partners - Known for long-lasting and successful eCommerce partnerships while focus on a strategic approach by high-impact sales & marketing campaigns - Practically and theoretically specialized in international pricing and negotiation My expertise: - eCommerce & Marketplace Sales - eCommerce Strategy - Digital Marketing - International Pricing - Business Plan & Analysis - Account Management Recent project: eCommerce Excellence Strategy for an international customer in furniture industry Project milestones: Market Analysis, eCommerce Strategy Setting, Develop Channel Strategy, Prepare Implementation, Implementation For focused strategic conception and successful implementation I propose to be a partner who works with your team. Show less

Key Account Manager E-Commerce

• Mar 2019 - Dec 2021

Responsible for strategic and operational account management by being in charge of leading and growing top eCommerce customers (f.e. Amazon & OTTO) that focus on high-impact sales & marketing campaigns for De’Longhi, Nespresso, Kenwood, and Braun brands.- Key Tasks: focus on customer relationship and communication, account analysis, product and portfolio management, digital & brand marketing, forecasting, pricing, annual planning, sales reporting- Organized, negotiated, and closed annual meetings and deals with top partners- Brought new and customized products into market, consulted on sales & marketing strategies and communication of product pages to help key partners successfully run their sell-out performance - Developed and managed sell in- & sell-out analytics tools for data-based product forecasts, as well as sales and marketing campaign insights - Researched and used a variety of digital tools and sales techniques that significantly contributed to De’Longhi’s business by reducing marketing spending and increasing brands’ sales and profit growth- further tasks: project management Show less

Jr. Key Account Manager eCommerce

• Aug 2017 - Feb 2019

Support of the Top eCommerce Customer in Germany and responsible for setting up new eCommerce partners for De’Longhi, Kenwood, and Braun brands.- Setup of new Key-e-tail Partner (account analysis, product and portfolio management, digital marketing, forecasting, pricing, annual planning, client presentations) - Responsible of sales and marketing KPIs, sell through campaign planning (execution, monitoring, evaluation)- Analysed data of Amazon Retail Analytics (ARA Premium) and prepared research - Got exposure to various types of clients, markets, sales and marketing strategiesJoined as a junior and was granted the opportunity to manage own key accounts after two months. Experience at De’Longhigroup had a significant impact on my practical knowledge and desire to build a career within the fields of eCommerce and sales. Show less

Intern International Sales

• Jan 2017 - Jul 2017

- Project: European Pricing Strategy Was in charge of supporting the International sales manager within the development and implementation of the project -European Pricing Strategy- in collaboration with an international consulting agency (Simon Kucher and Partner). Parallel to that I did my bachelor thesis on pricing, focussing on counterperformance in international companies. - Project: European Pricing Strategy Was in charge of supporting the International sales manager within the development and implementation of the project -European Pricing Strategy- in collaboration with an international consulting agency (Simon Kucher and Partner). Parallel to that I did my bachelor thesis on pricing, focussing on counterperformance in international companies.

Assistant Purchase & Product Development

• Jan 2016 - Jan 2017

Duales Studium / Ausbildung Industriekauffrau

• Aug 2013 - Jan 2016