Experience

Premier Energy Systems

• United States
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Marketing & Client Relations Manager

  • May 2021 - Present

  Premier Energy Systems specializes in HVAC Contracting, Building Automation & Control Systems, Energy Management and Energy Solutions for commercial and industrial clients. Premier is the licensed authorized dealer for Automated Logic Corporation for the state of West Virginia and the only Equipment Representative for Samsung HVAC products in southern West Virginia. As the Marketing Manager, Ms. Woodrum is responsible for all corporate marketing and communications initiatives. Accountable for directing and managing all external company marketing, communications and branding efforts; as well as overseeing interdepartmental corporate communications activities. Responsible for developing the marketing and sales plans, overseeing the marketing budget and developing (as well as) shaping Premier's public image, core brand identity and position as an integral industry player. As the Client Relations Manager Ms. Woodrum is responsible for all activities pertaining to customer relations, including customer retention, support, sales generation and maintenance of customer accounts. Responsible for business development initiatives to develop mutually beneficial relationships with existing and potential customers as well as business partners. In addition, works with Premier management to plan, develop, implement and execute Company objectives and goals. This includes handling market research, defining target markets, sales forecasting, monitoring budgetary expenditures and customer care activities. Show less



Inside Out Creative, llc

• Charleston, West Virginia, United States

• Administrative Specialist

  • Apr 2019 - Feb 2022



Liberty Hydro, Inc.

• Mining
• 1 - 100 Employee

• Marketing Director

  • Aug 2015 - Aug 2017

  Liberty Hydro is a water treatment company that works with DEP’s, Abandoned Mine Lands, Mine Owners and others to treat acid mine drainage and remove dissolved metals from water. Primary responsibilities (in addition to serving in client liaison capacities), include direct marketing and sales activities with coal ash pond owners, coal mining companies, power plants, DEP’s and others needing water treatment services. In addition, Ms. Woodrum performed all activities associated with brand development, communications and marketing: researching customers and competitors, grant writing and development, print literature development (newsletter, press releases, presentation materials, technical writing, etc.). Show less



West Virginia Executive Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Regional Director of Business Development for the West Virginia Executive magazine

  • Jun 2016 - Jun 2017

  Primarily activities are those associated with sales management and sales closing in order to gain advertising contracts. This includes: conducting sales meetings with clients and client prospects at their places of business, discussing advertising media kit and special advertising sections, explaining yearly advertising pricing options and specialty pricing packages as well as, recommending specific ad sizes and placement for most effective advertising, Handles all ancillary activities associated with lead generation: identifying and contacting potential advertising clients, performing telephone calls to solicit business and schedule appointments, sending information electronically to inform potential advertisers of special ad offers, preparing customized media kits (electronic and hard copy) for sales efforts, updating client accounts, maintaining regional territory customer databases and processing advertising contracts. Additional duties include: •Interaction with in-house staff regarding client advertising needs •Attending special events such as issue launch and award receptions •Participating in industry networking events such as; Chamber of Commerce Business-After-Hours and Lunch & Learns •Representing West Virginia Executive during tradeshows Show less



HSC Building Automation & Controls

• United States
• Mechanical Or Industrial Engineering
• 1 - 100 Employee

• Marketing Director and Branch Administrative Manager

  • Mar 2010 - Jul 2014

  Handled all corporate communications activities, as well as managing department personnel and divisional project deadlines. This included translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth for HSC’s INDUSTRIAL (Communications, Water & Wastewater groups), BUILDING AUTOMATION & CONTROLS (BAC) and MECHANICAL SERVICES divisions. Traditional roles also included developing, implementing and facilitating marketing plans, developing/overseeing marketing budgets and managing marketing suppliers; which included negotiating with media agents to secure agreements for translation of materials into other media, developing promotional materials (including marketing collaterals and print copies). Additional roles were to plan, develop and implement business development and sales initiatives for targeted markets. Supporting roles include assisting company business units with client support activities, project deliverables, and writing and editing materials according to specific market or customer requirements. As Branch Administrative Manager for HSC’s Hurricane office, responsible for the day-to-day operations and communications between the Hurricane office and HSC’s home office in Beckley. This included facilitation of an office move in Hurricane, WV and start-up of a new location in Knoxville, TN. In addition, assisted HSC’s CEO, Director of Operations and all division Managers with special projects (applying for a grant/loan application for a solar panel project, coordination of radio and TV advertising initiatives, developing business plans for new product lines for the company’s Water & Wastewater division and development of yearly business plans for the company’s BAC division). Ms. Nary's development of a business plan and PowerPoint presentation for the BAC division was used to gain the company’s Knoxville, TN office and Automated Logic dealer territory. Show less



Terrell Ellis & Associates

• Charleston, West Virginia Area

• Senior Project Manager

  • Jul 2009 - Mar 2010

  Terrell Ellis & Associates is a Charleston, WV based consulting firm that provides community planning and nonprofit organizational development services in West Virginia and the surrounding Mid-Atlantic states. As a Senior Project Manager I had the following responsibilities... •Handled background documentation, research and other assorted grant writing activities to assist in the submittal of a proposal for a county-wide broadband grant. If received, this $2.5 million grant would be utilized to assist the underserved and un-served areas of seven counties in obtaining wireless broadband services and infrastructure. •Project management and marketing assignments included assisting in the development of a capital fundraising and marketing program for the Keith Albee Performing Arts Center in Huntington, WV. This fundraising plan was to raise $9 million for renovations and upgrades to the Keith Albee. Also assisted in fundraising activities for West Virginia Land Trust, the Kanawha Charleston Soccer Foundation, Inc. and other TEA non-profit clients. •Assisted in various roles to hold yearly fundraisers benefiting various TEA clients. One example event was the Annual West Virginia Land Trust “Special Places” Dinner. For this event I assisted in the coordination of event announcement, mailings, RSVP tracking, gathered donations (monetary and auction items), donations received tracking, decorating for the event and many other activities required to host a fundraiser with over 500 attendees. •Responsible for developing a business plan/marketing strategy for NAICS defined industry sectors to develop young entrepreneurship and promote economic development for four tri-state counties. Show less



Mid Atlantic Technical Engineering

• Charleston, West Virginia Area

• Director of Marketing

  • 2008 - 2009

  As Director of marketing for MATE (a MATRIC subsidiary) I was responsible for the following... •Handled marketing and business development activities for three business sectors: Energy, Chemical and Water/Wastewater. •Assisted in the development of marketing multimedia materials for two companies forming a strategic alliance in the International Design Center. •Facilitated marketing meetings and business development meetings between two partnering companies and clients/potential clients. •Provided means for company name recognition via a variety of marketing and communications outlets. • Responsible for writing content for company website, development and distribution of news media (press releases, news articles, online newsletters, etc.). Show less



Augusta Engineering & Design, Inc.

• Public Relations & Marketing Specialist

  • Dec 2000 - Nov 2008

  Augusta was a multi-disciplined engineering and design firm providing engineering, design, project management, technical assistance, consulting and training for companies in the natural gas, chemical, utilities and infrastructure industries. As Public Relations & Marketing Specialist I handled the following roles... •Business Development: Assisted the Business Development Manager in sales activities for the gas industry. One specific role was to serve as a corporate liaison for EQT Corporation (formerly Equitable Production) and Columbia Gas Transmission (a NiSource company) working with project management and engineers in the Charleston, WV and surrounding areas. •Branding & Communications: Wrote, edited, produced and distributed AED promotional and informational multimedia materials to brand the young company (incorporated in February 2000). Responsible for the implementation of AED’s first website. •Documentation Development: Handled the development of technical reports, project documentation (such as operations and safety manuals), qualification packages and bid proposals. •Client Outreach Activities: Responsible for branding and outreach activities such as, coordinating all conference & tradeshow involvement and development of tradeshow displays. Also served as company ambassador for several gas industry conferences, meetings and tradeshows (EGCR, SGA, SEGA, GMRC, WVONGA, IOGA, and ISA). •Advertising: Responsible for advertisement design and placement activities in news media, trade publications and online media. •Procurement: Handled procurement activities for promotional materials, AED branded clothing and tradeshow booth materials). •Human Resources Support Activities: Performed HR related roles including resume formatting, ID badge creation for new employees, background checks, exit interviews, liability insurance documentation updates, etc. Show less



Columbia Gas Transmission (now TC Energy)

• Charleston, West Virginia Area

• Information Technology Communications Team & Technology Store Agent

  • Dec 1998 - Dec 2000

  I held dual roles during my time with Columbia Gas Transmission (TC Energy), as an IT Communications Team Rep I handled development of communication materials including: Information Technology & Telecommunications interdepartmental documentation, wrote computing basics documentation (including “Tips of the Week”) for all CGT locations, assisted in developing content and maintaining the IT/T intranet website. As a Technology Store Agent I was responsible for database and account management, as well as billing and ordering. Specific roles are detailed below... •Database Tracking & Entry: Utilized database programs including MS Access, Expert Advisor and Tivoli to place and track orders for IT equipment, assign company-owned equipment, and checkout loaner equipment. •Account Management: Managed Columbia’s cell phone and pager accounts. This included quoting and procuring equipment, as well as deploying equipment and training employees in equipment operation, as well as handling maintenance issues for broken or equipment needing replaced. •Account Maintenance & Billing: Managed cell phone and pager accounts for CGT headquarters and WV offices. My review and rate plan changes for cell phone users alone saved the company $11K per month in billing overages. •Asset Tracking: Performed asset tracking on company-owned equipment (cell phones, computers, software, and additional IT hardware). •Quoting & Purchasing: Performed ordering for all approved IT related hardware and software (computers, software, servers, monitors, projectors, etc.) •Support Activities: Served as the NETg Training Program facilitator (preparing training packages and tracking testing scores). Managed the IT Library and deployed IT/ T loaner equipment (PC’s, monitors, projectors). Show less