Janis Garcia
Marketing And Communications Manager at Community Resource Center- Claim this Profile
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Topline Score
Bio
LinkedIn User
Janis is a fantastic marketer, and great team worker. She is very big on collaborating, and has a gift for knowing what other team members' talents are, and utilizing them to the best benefit of the company. She knows what is right and how to perfect marketing creatives, ideas, and systems. I also know Janis to be a problem solver, handling numerous aspects of the business at Daily Harvest Express. Truly a valuable person to have on the team in any aspect.
Julie Norman
Janis is an extremely articulate, organized and team-oriented professional. She was the client contact and project manager of a project I provided consulting services for. She managed resources, aligning timelines and ensuring critical decision points were made to keep the project on schedule, on task, and on budget. Her leadership resulted in a very successful engagement experience for all involved.
LinkedIn User
Janis is a fantastic marketer, and great team worker. She is very big on collaborating, and has a gift for knowing what other team members' talents are, and utilizing them to the best benefit of the company. She knows what is right and how to perfect marketing creatives, ideas, and systems. I also know Janis to be a problem solver, handling numerous aspects of the business at Daily Harvest Express. Truly a valuable person to have on the team in any aspect.
Julie Norman
Janis is an extremely articulate, organized and team-oriented professional. She was the client contact and project manager of a project I provided consulting services for. She managed resources, aligning timelines and ensuring critical decision points were made to keep the project on schedule, on task, and on budget. Her leadership resulted in a very successful engagement experience for all involved.
LinkedIn User
Janis is a fantastic marketer, and great team worker. She is very big on collaborating, and has a gift for knowing what other team members' talents are, and utilizing them to the best benefit of the company. She knows what is right and how to perfect marketing creatives, ideas, and systems. I also know Janis to be a problem solver, handling numerous aspects of the business at Daily Harvest Express. Truly a valuable person to have on the team in any aspect.
Julie Norman
Janis is an extremely articulate, organized and team-oriented professional. She was the client contact and project manager of a project I provided consulting services for. She managed resources, aligning timelines and ensuring critical decision points were made to keep the project on schedule, on task, and on budget. Her leadership resulted in a very successful engagement experience for all involved.
LinkedIn User
Janis is a fantastic marketer, and great team worker. She is very big on collaborating, and has a gift for knowing what other team members' talents are, and utilizing them to the best benefit of the company. She knows what is right and how to perfect marketing creatives, ideas, and systems. I also know Janis to be a problem solver, handling numerous aspects of the business at Daily Harvest Express. Truly a valuable person to have on the team in any aspect.
Julie Norman
Janis is an extremely articulate, organized and team-oriented professional. She was the client contact and project manager of a project I provided consulting services for. She managed resources, aligning timelines and ensuring critical decision points were made to keep the project on schedule, on task, and on budget. Her leadership resulted in a very successful engagement experience for all involved.
Credentials
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Microsoft Office Specialist: Access 2003
New Horizon College of Engineering
Experience
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Community Resource Center
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United States
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Individual and Family Services
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1 - 100 Employee
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Marketing And Communications Manager
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Jul 2022 - Aug 2023
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Daily Harvest Express
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Director Of Marketing And Development
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Mar 2013 - Oct 2021
An e-commerce farmers' market helping sustain local farming and improve access in our community. Grew into a multi-million dollar business in 8 years through grassroots and digital marketing. An e-commerce farmers' market helping sustain local farming and improve access in our community. Grew into a multi-million dollar business in 8 years through grassroots and digital marketing.
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Go Green Agriculture
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United States
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Farming
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1 - 100 Employee
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Marketing Director
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Nov 2010 - Oct 2011
Reporting to the CEO, I developed marketing strategies for their hydroponically grown organic produce, including brand development, community outreach, and instore promotions Created and trademarked brand name Happy Living ® Lettuce, plus designed product labeling, sales literature and marketing collateral. Produced key initiatives that resulted in partnerships with distributors, retailers, driving growth, increasing sales growth 1000% within in 7 months. Reporting to the CEO, I developed marketing strategies for their hydroponically grown organic produce, including brand development, community outreach, and instore promotions Created and trademarked brand name Happy Living ® Lettuce, plus designed product labeling, sales literature and marketing collateral. Produced key initiatives that resulted in partnerships with distributors, retailers, driving growth, increasing sales growth 1000% within in 7 months.
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Suneva Medical
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United States
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Medical Equipment Manufacturing
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1 - 100 Employee
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Marketing Manager
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Aug 2009 - Feb 2010
Developed and executed marketing tactics for launching the injectable wrinkle filler, Artefill ® through development of email, print and product information pieces. Provided communications and marketing support for our physician partners. Supported sales team, managed tradeshows, created toolboxes and collateral. Increased inventory fulfillment efficiencies, reducing shipping costs 30%. Developed and executed marketing tactics for launching the injectable wrinkle filler, Artefill ® through development of email, print and product information pieces. Provided communications and marketing support for our physician partners. Supported sales team, managed tradeshows, created toolboxes and collateral. Increased inventory fulfillment efficiencies, reducing shipping costs 30%.
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Blue Shield of California
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United States
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Insurance
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700 & Above Employee
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Marketing Manager Contract
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Feb 2008 - Mar 2009
Partnered with strategy groups to drive lead generation and acquisition for Medicare and Healthy Families (HFP) product lines via the direct sales channels. Leveraged customer insights, product benefits and market conditions to develop creative briefs, targeting and messaging strategies and performance metrics. Responsible for Medicare Open Enrollment direct mail program that performed consistently 200% over plan. Designed banner ads that improved click-rate performance 200% over… Show more Partnered with strategy groups to drive lead generation and acquisition for Medicare and Healthy Families (HFP) product lines via the direct sales channels. Leveraged customer insights, product benefits and market conditions to develop creative briefs, targeting and messaging strategies and performance metrics. Responsible for Medicare Open Enrollment direct mail program that performed consistently 200% over plan. Designed banner ads that improved click-rate performance 200% over previous year. Managed print and radio advertising for HFP Open Enrollment that raised leads and sales 300% over plan. Co-recipient of the Prism Best Multicultural award from Public Relations Society of America (PRSA) for 2009 Healthy Families Program marketing campaign. Analyzed annual marketing performance for HFP and developed their first analysis reports, developing benchmarks and performance metric standards for future reporting. Show less Partnered with strategy groups to drive lead generation and acquisition for Medicare and Healthy Families (HFP) product lines via the direct sales channels. Leveraged customer insights, product benefits and market conditions to develop creative briefs, targeting and messaging strategies and performance metrics. Responsible for Medicare Open Enrollment direct mail program that performed consistently 200% over plan. Designed banner ads that improved click-rate performance 200% over… Show more Partnered with strategy groups to drive lead generation and acquisition for Medicare and Healthy Families (HFP) product lines via the direct sales channels. Leveraged customer insights, product benefits and market conditions to develop creative briefs, targeting and messaging strategies and performance metrics. Responsible for Medicare Open Enrollment direct mail program that performed consistently 200% over plan. Designed banner ads that improved click-rate performance 200% over previous year. Managed print and radio advertising for HFP Open Enrollment that raised leads and sales 300% over plan. Co-recipient of the Prism Best Multicultural award from Public Relations Society of America (PRSA) for 2009 Healthy Families Program marketing campaign. Analyzed annual marketing performance for HFP and developed their first analysis reports, developing benchmarks and performance metric standards for future reporting. Show less
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DaVita Kidney Care
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United States
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Hospitals and Health Care
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700 & Above Employee
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Marketing Manager
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Nov 2006 - Jan 2008
I concurrently managed projects for two business lines - rebranding for VillageHealth Disease Management and launching VillageHealth's Medicare Advantage Plan. Marketing Specialist for VillageHealth Directed rebranding and integration of a recently acquired line of business, from RMS to VillageHealth Disease Management that included revising product positioning, managing design and production across all channels. Collaborated with business unit, creative and vendors to design a… Show more I concurrently managed projects for two business lines - rebranding for VillageHealth Disease Management and launching VillageHealth's Medicare Advantage Plan. Marketing Specialist for VillageHealth Directed rebranding and integration of a recently acquired line of business, from RMS to VillageHealth Disease Management that included revising product positioning, managing design and production across all channels. Collaborated with business unit, creative and vendors to design a new logo, build a customer-centric website, and create new corporate and sales materials. Managed client and corporate communications during rebranding process. Marketing for Medicare Advantage Plan Subject Matter Expert for marketing, product planning and market research for launch; partnering with leadership team and vendors to develop over 300 marketing materials. Led cross-functional team for messaging and channel strategies to drive product acceptance. Created Market Overview and Strategic Marketing Plan for regulatory submission. Designed website to be culturally and language-level appropriate for target market. Conducted market research (multi-city focus groups) to evaluate and prepare product positioning. Show less I concurrently managed projects for two business lines - rebranding for VillageHealth Disease Management and launching VillageHealth's Medicare Advantage Plan. Marketing Specialist for VillageHealth Directed rebranding and integration of a recently acquired line of business, from RMS to VillageHealth Disease Management that included revising product positioning, managing design and production across all channels. Collaborated with business unit, creative and vendors to design a… Show more I concurrently managed projects for two business lines - rebranding for VillageHealth Disease Management and launching VillageHealth's Medicare Advantage Plan. Marketing Specialist for VillageHealth Directed rebranding and integration of a recently acquired line of business, from RMS to VillageHealth Disease Management that included revising product positioning, managing design and production across all channels. Collaborated with business unit, creative and vendors to design a new logo, build a customer-centric website, and create new corporate and sales materials. Managed client and corporate communications during rebranding process. Marketing for Medicare Advantage Plan Subject Matter Expert for marketing, product planning and market research for launch; partnering with leadership team and vendors to develop over 300 marketing materials. Led cross-functional team for messaging and channel strategies to drive product acceptance. Created Market Overview and Strategic Marketing Plan for regulatory submission. Designed website to be culturally and language-level appropriate for target market. Conducted market research (multi-city focus groups) to evaluate and prepare product positioning. Show less
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Santarus, Inc.
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Marketing Operations Administrator
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Sep 2005 - Jun 2006
Managed review, approval and production of marketing, educational and corporate materials and communications for commercial launch of ZEGERID® Capsules in February 2006. Managed medical, regulatory, and legal review of 200+ new marketing tools and resources Trained sales force on use of field sales materials. Improved customer service issues with fulfillment vendor for national sales force. Managed document control processes and fulfillment warehouse. Managed review, approval and production of marketing, educational and corporate materials and communications for commercial launch of ZEGERID® Capsules in February 2006. Managed medical, regulatory, and legal review of 200+ new marketing tools and resources Trained sales force on use of field sales materials. Improved customer service issues with fulfillment vendor for national sales force. Managed document control processes and fulfillment warehouse.
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La Jolla Pharmaceutical Company
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United States
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Biotechnology Research
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1 - 100 Employee
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Marketing Communications Administrator
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Jul 2000 - Apr 2005
Coordinated marketing and educational programs for commercial launch of Riquent®. Organized major trade-shows, advisory panels and medical education symposiums. Managed relationships with providers, payer organizations and advocacy groups. Developed customer relations management (CRM) software application. Designed and conducted provider profiling activities to support strategic planning for launch. Coordinated logistics for US and European Medical Advisory panel… Show more Coordinated marketing and educational programs for commercial launch of Riquent®. Organized major trade-shows, advisory panels and medical education symposiums. Managed relationships with providers, payer organizations and advocacy groups. Developed customer relations management (CRM) software application. Designed and conducted provider profiling activities to support strategic planning for launch. Coordinated logistics for US and European Medical Advisory panel meetings. Managed design and execution of conference exhibits, advertising and promotional materials.
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Call Center Coordinator
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Jan 2000 - Jan 2002
Recruited subjects for Phase 3 lupus nephritis clinical trial to test efficacy of therapeutic drug to prevent kidney disease in patients with Lupus. Initiated and managed recruitment of 300+ subjects at 60 investigator sites in 24 months. Trained and managed Call Center representatives. Created advertising, brochures, medical education literature, videos and Internet programs Designed interactive patient screening website, resulting in increased enrollment.
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Education
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University of Phoenix
Business Administration and Management, General -
Coronado School of Fine Arts
Fine and Studio Arts -
San Diego City College
General Studies