Experience

Psychologie Magazine

• Netherlands
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Campaign Marketeer

  • Jun 2022 - Present

  Responsible for all business-to-consumer marketing campaign management for Psychologie Magazine and Coachfinder. Campaigns are focused on generating revenue through magazine subscriptions, online courses with our Academy, webshop sales and coaching sessions. Each campaign consists of either lead generation through relevant e-books or other downloadables, online ads on social and Google, email marketing, landing pages on the website or a combination of different elements. I'm in charge of the entire process of planning and coordinating campaigns, working with internal stakeholders as well as external copy writers, graphic designers and growth marketeers. At Psychologie Magazine we offer scientifically substantiated insights and tools in the field of mental and physical wellbeing, relationships, love, work and behavioral patterns. We aim to help our readers grow and develop themselves.



Seed + Mill

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director, Digital Marketing & E-Commerce

  • Aug 2016 - Jan 2022

  At Seed + Mill I was mainly responsible for creating and implementing Seed + Mill's digital marketing strategy. This strategy was strongly focused on the e-commerce website, social media and email marketing. I was also in charge of coordinating with third party online sales channels, as well as distributors and wholesale clients (in food service & retail) making sure our products were being promoted, our brand was represented in the right manner, the content was up to date and online orders were processed efficiently. With our founders I worked on initiating collaborations with food influencers with a strong focus on Instagram. Coordinating demos, trade shows and other events was also part of my responsibilities.

• Marketing & Sales

  • Feb 2016 - Jul 2016

  Seed + Mill offers artisanal halva, tahini and other sesame products; it's breathing modern life into an ancient seed. Our halva comes in 30 unique flavors and is all gluten free. As a start-up (opened in January 2016) we are currently exploring opportunities for catering, shipping and wholesale.



Vue Cinemas NL

• Netherlands
• Entertainment Providers
• 100 - 200 Employee

• Marketing & Sales/Events Manager

  • Jun 2014 - Jun 2015

  Vue Nederland (formerly JT Cinemas) is the number two cinema chain in the Netherlands, with 21 cinemas. As an offline marketing specialist I was in charge of all offline marketing communications and branding actvities, on a national level as well as local promotions and events in the various cinemas. • Directed a staff of 2 marketing and sales & event coordinators • Participated in the promotional campaign to launch the world’s premier Dolby Cinema at JT Cinema Eindhoven (in 4 months) • Planned consumer-oriented monthly events at all 21 cinemas • Initiated customized film showings with broadcasting partners • Increased concession sales by collaborating with suppliers such as Coca-Cola, Mars and Unilever through annual consumer promotions • Allocated and monitored offline marketing budget • Worked in close coordination with media and printing agencies



Koninklijke Gazelle

• Netherlands
• Retail
• 200 - 300 Employee

• Marketing Communications Manager

  • May 2013 - Jun 2014

  Royal Dutch Gazelle is the number 1 bicycle brand in the Netherlands manufacturing over 275K bicycles per year. As a marketing communications manager I managed the offline marketing projects aimed at consumers as well as the 1400 official bicycle dealers throughout the Netherlands.• Developed a communication strategy for its high end product line• Coordinated a national cross-media campaign for e-bikes aimed at retailers and consumers (incl. radio spot, pre-roll, ads, POS materials and road shows)• Organized yearly participation in national events (B2B and B2C)• Created 2 brochures a year for Dutch and export markets• Oversaw product photo shoots and videos• Analyzed and monitored offline marketing budget• Coached interns and junior marketing executives• Assembled projects with specialized advertising and printing concerns

• Communications Coordinator

  • Jul 2008 - May 2013

  • Developed national cross-media campaigns in collaboration with the Marketing Manager • Produced 2 product brochures a year for Dutch and export markets• Partnered with digital agency to rebrand and relaunch website• Created print and point of sale materials for a wide variety of campaigns• Authored and emailed monthly digital newsletters to subscribers • Assisted with the coordination of annual national events for consumers and retailers• Worked closely with advertising, media and printing suppliers• Updated website through various CMS systems



StudyTravel

• Nijmegen, the Netherlands

• Marketing Executive

  • Dec 2007 - Jul 2008

  StudyTravel is one of the leading language travel agencies in the Netherlands, focussing on learning a foreign language abroad. • Wrote, edited and posted web texts in a timely manner • Distributed information to current and potential clients about travel and curriculum choices • Collaborated with the international language schools on student applications StudyTravel is one of the leading language travel agencies in the Netherlands, focussing on learning a foreign language abroad. • Wrote, edited and posted web texts in a timely manner • Distributed information to current and potential clients about travel and curriculum choices • Collaborated with the international language schools on student applications



Radboud University

• Netherlands
• Research Services
• 700 & Above Employee

• Student assistent Faculty of Linguistics

  • May 2007 - Dec 2007

  I worked on the transcription of sound recordings for a linguistics research project. I worked on the transcription of sound recordings for a linguistics research project.