Experience

Sure Power, Inc.

• Utilities
• 1 - 100 Employee

• Marketing Director

  • Apr 2012 - Present

  Plan and implement sales and marketing development programs, both short and long range, targeted toward existing and new markets. Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail. Establish and maintain relationships with industry influencers and key strategic partners.Salesforce Administrator Plan and implement sales and marketing development programs, both short and long range, targeted toward existing and new markets. Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail. Establish and maintain relationships with industry influencers and key strategic partners.Salesforce Administrator



Genesis HealthCare

• India
• Wellness and Fitness Services
• 1 - 100 Employee

• PR & Marketing Communications

  • Sep 2009 - Apr 2012

  Coordinate all proactive public relations: compose and distribute press releases for over 230 skilled nursing facilities. Responsible and accountable for the coordinated management of multiple projects including a Continuing Education program for external sources. Plan and execute multiple conferences and large events throughout the year. Coordinate all proactive public relations: compose and distribute press releases for over 230 skilled nursing facilities. Responsible and accountable for the coordinated management of multiple projects including a Continuing Education program for external sources. Plan and execute multiple conferences and large events throughout the year.



Arden Theatre Company

• United States
• Performing Arts

• Public Relations Associate

  • Mar 2008 - Jun 2009

  Manage press relations: research, pitch and close press opportunities to ensure media coverage of theater productions and programs. Compose and disseminate press releases and press kits. Collaborate with web designer on web content. Work with marketing team on marketing, publicity, event execution and evaluation of special promotional programs. Participate in community outreach initiatives designed to broaden positive recognition and reputation. Highlights: Launched and maintained monthly external newsletter, blog and all social networking sites; began Young Friends of the Arden.



Burgess Communications

• United States
• Marketing and Advertising

• Account Coordinator

  • Jan 2007 - Feb 2008



Comcast-Spectacor

• United States
• Spectator Sports
• 200 - 300 Employee

• PR Intern and College Marketing Director

  • Sep 2004 - Jun 2005

  College Marketing Director: Promote the Philadelphia Wings team on La Salle’s campus, place advertising, recruit and coordinate entertainment to extend promotional efforts beyond campus boundaries. Public Relations Intern: Assist with planning and execution of the Wachovia Spectrum and Center publicity events, work as a team to generate and pitch story ideas to national, regional and local media, create a public relations plan for the Spanish Riding School at the Wachovia Spectrum. College Marketing Director: Promote the Philadelphia Wings team on La Salle’s campus, place advertising, recruit and coordinate entertainment to extend promotional efforts beyond campus boundaries. Public Relations Intern: Assist with planning and execution of the Wachovia Spectrum and Center publicity events, work as a team to generate and pitch story ideas to national, regional and local media, create a public relations plan for the Spanish Riding School at the Wachovia Spectrum.