Experience

TSM | Thinksmart Marketing

• Australia
• Advertising Services
• 1 - 100 Employee

• Founder & Managing Director

  • Feb 2014 - Present

  B2B marketing, only smarter. At TSM we explore what’s working to amplify it, fine tune what’s not to optimise it, and create what’s missing to connect the dots. Through a mix of strategy, creative and performance – it’s smarter marketing that drives growth. Bringing together smart, strategic and creative thinkers under one roof with this philosophy in mind enables us to tackle business problems head on, to develop solutions across the entire marketing ecosystem. B2B marketing, only smarter. At TSM we explore what’s working to amplify it, fine tune what’s not to optimise it, and create what’s missing to connect the dots. Through a mix of strategy, creative and performance – it’s smarter marketing that drives growth. Bringing together smart, strategic and creative thinkers under one roof with this philosophy in mind enables us to tackle business problems head on, to develop solutions across the entire marketing ecosystem.



Hannover Fairs Australia

• Australia
• Events Services
• 1 - 100 Employee

• Advisory Committee Member - CEBIT Digital Pioneers

  • Oct 2018 - Dec 2019



ADMA

• Australia
• Advertising Services
• 1 - 100 Employee

• Lead Instructor - Content Marketing

  • Nov 2017 - Jun 2019



NAB

• Australia
• Banking
• 700 & Above Employee

• Head of Marketing - JBWere

  • Mar 2011 - Nov 2013

  As part of the Wealth Marketing division in NAB/MLC, I led marketing for NAB's Private Wealth business, JBWere. As a member of the Leadership Team, I transformed marketing to become a strategic function in the business and drove the digital and content maturity. As part of the Wealth Marketing division in NAB/MLC, I led marketing for NAB's Private Wealth business, JBWere. As a member of the Leadership Team, I transformed marketing to become a strategic function in the business and drove the digital and content maturity.



Canon Australia

• Australia
• IT Services and IT Consulting
• 500 - 600 Employee

• Channel Marketing Manager

  • Jun 2008 - Apr 2011

  As well as managing the most profitable B2B channel at Canon, I was asked to lead the development and launch of a new B2B reseller channel. Leading a cross-functional team across the business, I developed a comprehensive partner program, including accreditation, sales & marketing support, service policies, and rem program. As well as managing the most profitable B2B channel at Canon, I was asked to lead the development and launch of a new B2B reseller channel. Leading a cross-functional team across the business, I developed a comprehensive partner program, including accreditation, sales & marketing support, service policies, and rem program.



Armani Hotel

• Brazil
• Hospitality
• 1 - 100 Employee

• Head of Global Marketing

  • Jul 2006 - Aug 2007

  I was headhunted to join the start-up team and build the sales & marketing function from the ground up, to launch the Armani Hotels & Resorts brand. My remit involved working across the Armani team in Milan and the Emaar team in Dubai to bring the capabilities of both together. I was headhunted to join the start-up team and build the sales & marketing function from the ground up, to launch the Armani Hotels & Resorts brand. My remit involved working across the Armani team in Milan and the Emaar team in Dubai to bring the capabilities of both together.



IHG Hotels & Resorts

• United Kingdom
• Hospitality
• 700 & Above Employee

• Manager, Brand Standards

  • Feb 2006 - Jun 2006

  In this newly developed role I was responsible for the strategic development and growth of brand standards for IHG hotels in Europe, Middle East and Africa. I left this role after being sought out to head up sales and marketing to launch Armani Hotels and Resorts globally. In this newly developed role I was responsible for the strategic development and growth of brand standards for IHG hotels in Europe, Middle East and Africa. I left this role after being sought out to head up sales and marketing to launch Armani Hotels and Resorts globally.



Le Méridien Hotels & Resorts

• Hospitality
• 700 & Above Employee

• Marketing Manager - Product Development

  • May 2002 - Jan 2006

  Le Méridien is a global hotel group with a portfolio of over 135 luxury and upscale hotels in 56 countries worldwide. I was part of the London-based global team, focused on strategic development and delivery of products and programmes globally. Key achievements included: - Managed the global trade loyalty programme to generate £9m in incremental revenue in the first year. - Managed the research, development and launch of several new worldwide products to deliver over £8 million tracked revenue in the first 12mths, and over £100 million in the first 30mths. - Led a global cross-functional taskforce which resulted in increased revenue and customer experience in the MICE (meetings, incentives, conference and event) market. This program was rolled out globally and its success acknowledged in the industry.



Dentsu Creative ANZ

• Australia
• Advertising Services
• 100 - 200 Employee

• Account Director

  • Oct 2000 - Apr 2002

  I was brought in to lead the BTL launch of Virgin Mobile in Australia. Working as part of a start-up digital function within BWM, I was also seconded directly to Virgin Mobile for 6mths before coming back to the agency to lead the AAMI account. I was brought in to lead the BTL launch of Virgin Mobile in Australia. Working as part of a start-up digital function within BWM, I was also seconded directly to Virgin Mobile for 6mths before coming back to the agency to lead the AAMI account.



JLR

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Communications Manager

  • Mar 1997 - Oct 2000

  Managed all customer facing elements from brand, website and advertising to the customer call centre. Managed all customer facing elements from brand, website and advertising to the customer call centre.