Janine Johnsen
VP of Global Campaigns at ACTO- Claim this Profile
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Bio
Corinne Lawson
Let me start by saying Janine is wicked smart, dynamic and inspirational. Her ability to rally multiple teams with a wide-array of expertise around a single marketing plan is uncanny. She is a leader and a marketing strategist with expertise in whatever industry she is currently focused on. Not to mention, Janine will step in WHERE EVER and WHENEVER needed and get her hands dirty - no matter what small piece of minutia needs to be tended to. With each opportunity I have to work with Janine I learn from her and I am continuously inspired by her ability to manage so many things all while being ahead of the curve. Any team lucky enough to have Janine on their side will surely be taken to the next level thanks to her guidance and leadership.
Bob Little
I've worked with many top notch professionals during my career, but very few truly deserve to be called a star. Janine is one of those stars. There is never a program she doesn't take on with anything less than her best effort. She is smart, creative and innovative. She always delivers results and nearly always exceeds expectations for those results. Any team of which she is a part will be better because of that association. I would welcome the opportunity to have Janine working with me again. Did I say "STAR"?
Corinne Lawson
Let me start by saying Janine is wicked smart, dynamic and inspirational. Her ability to rally multiple teams with a wide-array of expertise around a single marketing plan is uncanny. She is a leader and a marketing strategist with expertise in whatever industry she is currently focused on. Not to mention, Janine will step in WHERE EVER and WHENEVER needed and get her hands dirty - no matter what small piece of minutia needs to be tended to. With each opportunity I have to work with Janine I learn from her and I am continuously inspired by her ability to manage so many things all while being ahead of the curve. Any team lucky enough to have Janine on their side will surely be taken to the next level thanks to her guidance and leadership.
Bob Little
I've worked with many top notch professionals during my career, but very few truly deserve to be called a star. Janine is one of those stars. There is never a program she doesn't take on with anything less than her best effort. She is smart, creative and innovative. She always delivers results and nearly always exceeds expectations for those results. Any team of which she is a part will be better because of that association. I would welcome the opportunity to have Janine working with me again. Did I say "STAR"?
Corinne Lawson
Let me start by saying Janine is wicked smart, dynamic and inspirational. Her ability to rally multiple teams with a wide-array of expertise around a single marketing plan is uncanny. She is a leader and a marketing strategist with expertise in whatever industry she is currently focused on. Not to mention, Janine will step in WHERE EVER and WHENEVER needed and get her hands dirty - no matter what small piece of minutia needs to be tended to. With each opportunity I have to work with Janine I learn from her and I am continuously inspired by her ability to manage so many things all while being ahead of the curve. Any team lucky enough to have Janine on their side will surely be taken to the next level thanks to her guidance and leadership.
Bob Little
I've worked with many top notch professionals during my career, but very few truly deserve to be called a star. Janine is one of those stars. There is never a program she doesn't take on with anything less than her best effort. She is smart, creative and innovative. She always delivers results and nearly always exceeds expectations for those results. Any team of which she is a part will be better because of that association. I would welcome the opportunity to have Janine working with me again. Did I say "STAR"?
Corinne Lawson
Let me start by saying Janine is wicked smart, dynamic and inspirational. Her ability to rally multiple teams with a wide-array of expertise around a single marketing plan is uncanny. She is a leader and a marketing strategist with expertise in whatever industry she is currently focused on. Not to mention, Janine will step in WHERE EVER and WHENEVER needed and get her hands dirty - no matter what small piece of minutia needs to be tended to. With each opportunity I have to work with Janine I learn from her and I am continuously inspired by her ability to manage so many things all while being ahead of the curve. Any team lucky enough to have Janine on their side will surely be taken to the next level thanks to her guidance and leadership.
Bob Little
I've worked with many top notch professionals during my career, but very few truly deserve to be called a star. Janine is one of those stars. There is never a program she doesn't take on with anything less than her best effort. She is smart, creative and innovative. She always delivers results and nearly always exceeds expectations for those results. Any team of which she is a part will be better because of that association. I would welcome the opportunity to have Janine working with me again. Did I say "STAR"?
Experience
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ACTO
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Canada
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Software Development
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1 - 100 Employee
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VP of Global Campaigns
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May 2022 - Present
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Oracle
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Director, Global Life Sciences Marketing
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Mar 2017 - Apr 2022
Lead a team of super-star senior marketing managers in NA, EMEA, and APAC to develop strategic marketing campaigns designed to demonstrate Oracle's leadership position in the life sciences industry. Cultivate an environment of collaboration with product strategy, heads of innovation, and sales to determine campaign themes and regionally focused messaging to create high-value content that aligns with the stages of the buying cycle. Effectively execute, optimize, and measure marketing campaigns to ensure success. Show less
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Smart Communications.
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United Kingdom
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IT Services and IT Consulting
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200 - 300 Employee
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Head of Field Marketing (NAM)
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Jan 2017 - Mar 2017
Manage and lead all demand generation and marketing-generated pipeline support activities in North America. Work in close partnership with Sales and Alliances for the Smart Communications product line. Responsible for the creation and execution of a NAM Field Marketing Strategy, program execution, and regular reporting on demand generation using marketing automation and CRM systems. (Contractor) Manage and lead all demand generation and marketing-generated pipeline support activities in North America. Work in close partnership with Sales and Alliances for the Smart Communications product line. Responsible for the creation and execution of a NAM Field Marketing Strategy, program execution, and regular reporting on demand generation using marketing automation and CRM systems. (Contractor)
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Knoa Software
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United States
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Software Development
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1 - 100 Employee
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VP of Marketing
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Feb 2015 - Aug 2016
Member of the Executive Team. Responsible for all global marketing strategy and capabilities including; brand marketing, public relations, social media, execution of marketing campaigns (email, digital, social, events, content syndication, marketing analytics, marketing operations, and go-to-market strategies. Redesigned website to ensure SEO and provide a modern and impactful experience for customers/prospects. Developed a customer program inclusive of customer user group, reference program, educational programs to ensure customer success. Overhauled messaging and branding to better position Knoa in the market. Show less
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Thunderhead
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United Kingdom
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Software Development
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1 - 100 Employee
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Director, Global Campaign Management
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Mar 2014 - Feb 2015
• Manage the demand generation and campaign management team • Define campaign structure and elements to be used globally across the enterprise• Document the responsibilities of various functions during the campaign planning and execution• Work with business unit, product, marketing and sales leaders to shape campaign themes • Create content that aligns to the different stages of the buying cycle• Act as the central contact for the coordination of campaign priorities, resources and timing• Track and optimize campaign and nurture efforts• Manage to campaign/nurture budget• Design and assemble nurture flows for both customers and net-new prospects• Write copy for emails, landing pages, and online advertisements.• Work closely with lead development ensure timely follow up on nurtured leads • Database management and optimization• Responsible for metrics and campaign effectiveness reporting Show less
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Director, Partner and Field Marketing
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Apr 2012 - Feb 2015
• Developed and executed global partner marketing programs to drive leads, create awareness and build brand recognition within the partner ecosystem• Supported all partner focused trade shows, in-house, and sponsored events• Managed the creation of required content and assets necessary to drive interest and support partnerships• Managed the partner marketing budget
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SS&C Intralinks
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United States
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Financial Services
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700 & Above Employee
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Vice President, Field Marketing at IntraLinks
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Dec 2011 - Apr 2012
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Director, Field Marketing at IntraLinks
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Dec 2010 - Dec 2011
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Senior Field Marketing Manager
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Jul 2009 - Dec 2010
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Symantec
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United States
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Software Development
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700 & Above Employee
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Senior Marketing Manager
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Dec 2006 - Jul 2009
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Welcome Wagon
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United States
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Advertising Services
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200 - 300 Employee
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Program Manager
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2005 - 2006
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CA Technologies
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United States
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Software Development
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700 & Above Employee
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Production Manager
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1999 - 2005
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Education
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1997 - 1999
Loyola University Maryland
Bachelor's Degree, Communications/Journalism -
1995 - 1997
Villanova University
Communications -
William Floyd High School
Community
