Digital Content Specialist

• Feb 2022 - Present

- reputation management - social media - reputation management - social media

Communications Associate

• Oct 2021 - Present

Member

• Oct 2021 - Present

Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise. Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise.

Social Media Specialist

• May 2018 - Oct 2021

• Support the company’s Net 10 recruitment and retention goal and Core 4 Values through social media • Management of social content creation for 10 local operating companies/metros within the Coldwell Banker Realty brand; with an increase of over 10.5 million impressions and net follower growth of over 6,400 on the Coldwell Banker Realty - California Instagram account • Analyze social media KPIs for organic and paid content • Work directly with real estate agents and marketing… Show more • Support the company’s Net 10 recruitment and retention goal and Core 4 Values through social media • Management of social content creation for 10 local operating companies/metros within the Coldwell Banker Realty brand; with an increase of over 10.5 million impressions and net follower growth of over 6,400 on the Coldwell Banker Realty - California Instagram account • Analyze social media KPIs for organic and paid content • Work directly with real estate agents and marketing specialists to empower them in expanding their digital footprint • Audit and monitor brand social media channels and assist with crisis management • Collaborate with Public Relations and Social Media team managers and members to streamline content and communications calendars to align with the brand’s marketing strategies • Develop hyperlocal communications and digital strategies for marketing managers and directors of local operating metros • Copywrite and manage multiple blogs for a diverse group of local operating companies Show less • Support the company’s Net 10 recruitment and retention goal and Core 4 Values through social media • Management of social content creation for 10 local operating companies/metros within the Coldwell Banker Realty brand; with an increase of over 10.5 million impressions and net follower growth of over 6,400 on the Coldwell Banker Realty - California Instagram account • Analyze social media KPIs for organic and paid content • Work directly with real estate agents and marketing… Show more • Support the company’s Net 10 recruitment and retention goal and Core 4 Values through social media • Management of social content creation for 10 local operating companies/metros within the Coldwell Banker Realty brand; with an increase of over 10.5 million impressions and net follower growth of over 6,400 on the Coldwell Banker Realty - California Instagram account • Analyze social media KPIs for organic and paid content • Work directly with real estate agents and marketing specialists to empower them in expanding their digital footprint • Audit and monitor brand social media channels and assist with crisis management • Collaborate with Public Relations and Social Media team managers and members to streamline content and communications calendars to align with the brand’s marketing strategies • Develop hyperlocal communications and digital strategies for marketing managers and directors of local operating metros • Copywrite and manage multiple blogs for a diverse group of local operating companies Show less

Social Media Coordinator

• Dec 2017 - May 2018

• Managed the brand’s social presence and blog • Created social strategies to support the brand’s growth objectives • Developed and implemented social advertising campaigns on Facebook and Instagram • Formed and executed content strategies for multiple diverse client brands on Facebook and Instagram • Reported on monthly analytics and recommendations for improvements • Managed the brand’s social presence and blog • Created social strategies to support the brand’s growth objectives • Developed and implemented social advertising campaigns on Facebook and Instagram • Formed and executed content strategies for multiple diverse client brands on Facebook and Instagram • Reported on monthly analytics and recommendations for improvements

Administrative Assistant

• Nov 2016 - Dec 2017

• Develop and implement marketing strategies for pediatric medical practice • Manage event marketing efforts • Perform research and resource compilation • Assist office administrator with daily duties • Design marketing/advertising materials • Update website design • Develop and implement marketing strategies for pediatric medical practice • Manage event marketing efforts • Perform research and resource compilation • Assist office administrator with daily duties • Design marketing/advertising materials • Update website design

Social Media Marketing - Freelance

• Jun 2017 - Aug 2017

Manage and create content for Facebook, Instagram and Twitter accounts owned by the brand Compile monthly reports/weekly Facebook Page Like assessments/Instagram analytics Gain followers and grow the social media presence for the brand Respond and engage with followers in a timely and professional tone aligned with the client's voice and brand Utilize creative techniques to organically increase the presence of the brand Create effective and engaging posts that align with the… Show more Manage and create content for Facebook, Instagram and Twitter accounts owned by the brand Compile monthly reports/weekly Facebook Page Like assessments/Instagram analytics Gain followers and grow the social media presence for the brand Respond and engage with followers in a timely and professional tone aligned with the client's voice and brand Utilize creative techniques to organically increase the presence of the brand Create effective and engaging posts that align with the client's branding Show less Manage and create content for Facebook, Instagram and Twitter accounts owned by the brand Compile monthly reports/weekly Facebook Page Like assessments/Instagram analytics Gain followers and grow the social media presence for the brand Respond and engage with followers in a timely and professional tone aligned with the client's voice and brand Utilize creative techniques to organically increase the presence of the brand Create effective and engaging posts that align with the… Show more Manage and create content for Facebook, Instagram and Twitter accounts owned by the brand Compile monthly reports/weekly Facebook Page Like assessments/Instagram analytics Gain followers and grow the social media presence for the brand Respond and engage with followers in a timely and professional tone aligned with the client's voice and brand Utilize creative techniques to organically increase the presence of the brand Create effective and engaging posts that align with the client's branding Show less

Content Creator

• Dec 2016 - Jun 2017

• Develop content to be posted on Facebook and Instagram • Content/post photography • Digital imagery creation and design • Work with Indulge team to grow social media accounts • Develop content to be posted on Facebook and Instagram • Content/post photography • Digital imagery creation and design • Work with Indulge team to grow social media accounts

Social Media Associate

• Jan 2016 - Oct 2016

• Develop content to be posted on social media sites, including Facebook, Twitter, Google+, Instagram, Pinterest and YouTube • Research, construct and post weekly blog content • Work directly with Social Media Manager and account team to ensure content is aligned with proposed client strategy • Research social media trends and proactively seek opportunities for new and existing clients • Create ongoing editorial calendars for a variety of clients • Track and report performance… Show more • Develop content to be posted on social media sites, including Facebook, Twitter, Google+, Instagram, Pinterest and YouTube • Research, construct and post weekly blog content • Work directly with Social Media Manager and account team to ensure content is aligned with proposed client strategy • Research social media trends and proactively seek opportunities for new and existing clients • Create ongoing editorial calendars for a variety of clients • Track and report performance and usage statistics of specific Facebook ad campaigns • Analyze monthly and quarterly social media analytics and make recommendations for improvement • Develop social media strategies and make recommendations for client brands

Social Media Coordinator

• Sep 2013 - Jan 2016

• Develop content to be posted on social media sites, including Facebook, Twitter, Google+, Instagram, Pinterest and YouTube • Research, construct and post weekly blog content • Work directly with Social Media Manager and account team to ensure content is aligned with proposed client strategy • Research social media trends and proactively seek opportunities for new and existing clients • Create ongoing editorial calendars for a variety of clients • Track and report performance… Show more • Develop content to be posted on social media sites, including Facebook, Twitter, Google+, Instagram, Pinterest and YouTube • Research, construct and post weekly blog content • Work directly with Social Media Manager and account team to ensure content is aligned with proposed client strategy • Research social media trends and proactively seek opportunities for new and existing clients • Create ongoing editorial calendars for a variety of clients • Track and report performance and usage statistics of specific Facebook ad campaigns • Analyze monthly and quarterly social media analytics and make recommendations for improvement • Develop social media strategies and make recommendations for client brands

Administrative Assistant (part-time)

• Feb 2009 - Oct 2016

• Perform patient acquisition, pediatric illness research and resource compilation • Design marketing materials, including but not limited to website and business card design • Perform patient acquisition, pediatric illness research and resource compilation • Design marketing materials, including but not limited to website and business card design

Office Assistant

• Oct 2012 - Sep 2013

(Weekends) • Assist with general front office duties, including phone calls, emails, filing, POS and cash handling and membership • Research and assist with social media activities • Preparation for museum activities (Weekends) • Assist with general front office duties, including phone calls, emails, filing, POS and cash handling and membership • Research and assist with social media activities • Preparation for museum activities

Community Manager (Freelance)

• Apr 2012 - Sep 2013

In The City we create traditional and digital media and art with a dual purpose: To address global issues and to design new methods for individuals to create and experience media and art in an increasingly connected world. Led by a collective of working artists who bring their own unique perspective and desire to affect positive change to each project, The City seeks to share media which is truly revolutionary. • Manage social media campaigns and online presence for film and art… Show more In The City we create traditional and digital media and art with a dual purpose: To address global issues and to design new methods for individuals to create and experience media and art in an increasingly connected world. Led by a collective of working artists who bring their own unique perspective and desire to affect positive change to each project, The City seeks to share media which is truly revolutionary. • Manage social media campaigns and online presence for film and art projects • Assist with website updates and blog posts • Write and distribute press releases to online and print media • Research projects and current art and media resources Show less In The City we create traditional and digital media and art with a dual purpose: To address global issues and to design new methods for individuals to create and experience media and art in an increasingly connected world. Led by a collective of working artists who bring their own unique perspective and desire to affect positive change to each project, The City seeks to share media which is truly revolutionary. • Manage social media campaigns and online presence for film and art… Show more In The City we create traditional and digital media and art with a dual purpose: To address global issues and to design new methods for individuals to create and experience media and art in an increasingly connected world. Led by a collective of working artists who bring their own unique perspective and desire to affect positive change to each project, The City seeks to share media which is truly revolutionary. • Manage social media campaigns and online presence for film and art projects • Assist with website updates and blog posts • Write and distribute press releases to online and print media • Research projects and current art and media resources Show less

Collective Member

• Aug 2012 - Aug 2013

COMMON Long Beach Arts Collective at the ArtExchange is dedicated to fostering a community of artists and cultural enthusiasts as well as providing a venue for the exhibition of diverse art forms in Long Beach. • Assist in the planning and coordinating of exhibits and events • Help select art pieces for gallery exhibitions • Provide public relations support as needed COMMON Long Beach Arts Collective at the ArtExchange is dedicated to fostering a community of artists and cultural enthusiasts as well as providing a venue for the exhibition of diverse art forms in Long Beach. • Assist in the planning and coordinating of exhibits and events • Help select art pieces for gallery exhibitions • Provide public relations support as needed

Founder and Owner

• Nov 2011 - Jun 2013

HoweIndie is a boutique social media, media and research company located in Southern California for indie artists of all genres and for arts and cultural organizations. We promote and market the work of indie artists and research the most effective ways for indie artists to deliver their art work for greater exposure. We promote arts and cultural organizations that educate the community in the arts and research the most effective ways for these organizations to provide educational resources in… Show more HoweIndie is a boutique social media, media and research company located in Southern California for indie artists of all genres and for arts and cultural organizations. We promote and market the work of indie artists and research the most effective ways for indie artists to deliver their art work for greater exposure. We promote arts and cultural organizations that educate the community in the arts and research the most effective ways for these organizations to provide educational resources in their local community. HoweIndie assists indie artists of all genres including visual artists, writers and authors, dancers and dance troupes, photographers, directors, crafters, jewelry designers, children's book illustrators and comic book creators and illustrators. Show less HoweIndie is a boutique social media, media and research company located in Southern California for indie artists of all genres and for arts and cultural organizations. We promote and market the work of indie artists and research the most effective ways for indie artists to deliver their art work for greater exposure. We promote arts and cultural organizations that educate the community in the arts and research the most effective ways for these organizations to provide educational resources in… Show more HoweIndie is a boutique social media, media and research company located in Southern California for indie artists of all genres and for arts and cultural organizations. We promote and market the work of indie artists and research the most effective ways for indie artists to deliver their art work for greater exposure. We promote arts and cultural organizations that educate the community in the arts and research the most effective ways for these organizations to provide educational resources in their local community. HoweIndie assists indie artists of all genres including visual artists, writers and authors, dancers and dance troupes, photographers, directors, crafters, jewelry designers, children's book illustrators and comic book creators and illustrators. Show less

Volunteer Community Manager

• Mar 2013 - Mar 2013

Greenly Art Space is a 501c3 nonprofit art gallery created to help the soul and bring together community through the making and sharing of art in its many forms. We provide an environment to enhance appreciation of the Arts, through encouraging Creativity, Contemplation, and Community. • Manage social media campaigns, content and editorial calendars • Write and distribute press releases • Assist in event coordination activities Greenly Art Space is a 501c3 nonprofit art gallery created to help the soul and bring together community through the making and sharing of art in its many forms. We provide an environment to enhance appreciation of the Arts, through encouraging Creativity, Contemplation, and Community. • Manage social media campaigns, content and editorial calendars • Write and distribute press releases • Assist in event coordination activities

Public Relations and Media Intern

• Dec 2011 - Dec 2012

Make-A-Wish® Orange County and the Inland Empire is a 501(c)(3) non-profit organization that fulfills the wishes of children between the ages of 2 1/2 and 18 who confront life-threatening medical conditions. • Assisted the Public Relations Coordinator with writing and distribution of press releases • Created and implemented campaign plans and strategies (Wishes in Flight®) • Tracked media through Google Alerts • Managed social media campaigns and content calendars for Facebook… Show more Make-A-Wish® Orange County and the Inland Empire is a 501(c)(3) non-profit organization that fulfills the wishes of children between the ages of 2 1/2 and 18 who confront life-threatening medical conditions. • Assisted the Public Relations Coordinator with writing and distribution of press releases • Created and implemented campaign plans and strategies (Wishes in Flight®) • Tracked media through Google Alerts • Managed social media campaigns and content calendars for Facebook and Twitter - Catalog online and print media articles and references of the chapter. Show less Make-A-Wish® Orange County and the Inland Empire is a 501(c)(3) non-profit organization that fulfills the wishes of children between the ages of 2 1/2 and 18 who confront life-threatening medical conditions. • Assisted the Public Relations Coordinator with writing and distribution of press releases • Created and implemented campaign plans and strategies (Wishes in Flight®) • Tracked media through Google Alerts • Managed social media campaigns and content calendars for Facebook… Show more Make-A-Wish® Orange County and the Inland Empire is a 501(c)(3) non-profit organization that fulfills the wishes of children between the ages of 2 1/2 and 18 who confront life-threatening medical conditions. • Assisted the Public Relations Coordinator with writing and distribution of press releases • Created and implemented campaign plans and strategies (Wishes in Flight®) • Tracked media through Google Alerts • Managed social media campaigns and content calendars for Facebook and Twitter - Catalog online and print media articles and references of the chapter. Show less

Owner

• Jul 2010 - Oct 2011

The Mommy and Me Studio is a center for learning and fitness, from pre-birth through childhood. The Mommy and Me Studio was created to provide both parent and child a comfortable, supportive learning environment in which to grow. • Performed administrative duties, including but not limited to bookkeeping, calendar management, call management and POS and cash handling • Designed advertising and marketing materials, including website and business card design • Managed ongoing social… Show more The Mommy and Me Studio is a center for learning and fitness, from pre-birth through childhood. The Mommy and Me Studio was created to provide both parent and child a comfortable, supportive learning environment in which to grow. • Performed administrative duties, including but not limited to bookkeeping, calendar management, call management and POS and cash handling • Designed advertising and marketing materials, including website and business card design • Managed ongoing social media campaigns Show less The Mommy and Me Studio is a center for learning and fitness, from pre-birth through childhood. The Mommy and Me Studio was created to provide both parent and child a comfortable, supportive learning environment in which to grow. • Performed administrative duties, including but not limited to bookkeeping, calendar management, call management and POS and cash handling • Designed advertising and marketing materials, including website and business card design • Managed ongoing social… Show more The Mommy and Me Studio is a center for learning and fitness, from pre-birth through childhood. The Mommy and Me Studio was created to provide both parent and child a comfortable, supportive learning environment in which to grow. • Performed administrative duties, including but not limited to bookkeeping, calendar management, call management and POS and cash handling • Designed advertising and marketing materials, including website and business card design • Managed ongoing social media campaigns Show less

Advertising and Marketing Intern

• Feb 2002 - Apr 2002

• Performed detailed assignments as an advertising intern • Assisted the Advertising Manager in securing ad placements for the association’s magazine, Fibromyalgia AWARE • Performed detailed assignments as an advertising intern • Assisted the Advertising Manager in securing ad placements for the association’s magazine, Fibromyalgia AWARE