Janine Mc Bennett
Global Digital Marketing Manager - White Claw at Mark Anthony Brands International- Claim this Profile
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English Native or bilingual proficiency
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Irish Limited working proficiency
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French Limited working proficiency
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Bio
Ciara McGowan
Janine and I worked together on multiple projects during our MSc Marketing at DIT. Janine's proactive nature and attention to detail meant that every project we completed was to a high standard. Janine's strengths lie in her ability to critically evaluate projects and deliver an expansive analysis of the subject at hand. At every turn Janine was team focussed, taking on extra work where necessary and meeting deadlines efficiently. No task ever phased her and there was no workload too large, her proactive enthusiasm added a positive dynamic to every project we worked on. I would have no hesitation in recommending Janine to any organisation, her detail-orientated nature, cheerful personality and dedicated work ethic made every project more enjoyable.
Ciara McGowan
Janine and I worked together on multiple projects during our MSc Marketing at DIT. Janine's proactive nature and attention to detail meant that every project we completed was to a high standard. Janine's strengths lie in her ability to critically evaluate projects and deliver an expansive analysis of the subject at hand. At every turn Janine was team focussed, taking on extra work where necessary and meeting deadlines efficiently. No task ever phased her and there was no workload too large, her proactive enthusiasm added a positive dynamic to every project we worked on. I would have no hesitation in recommending Janine to any organisation, her detail-orientated nature, cheerful personality and dedicated work ethic made every project more enjoyable.
Ciara McGowan
Janine and I worked together on multiple projects during our MSc Marketing at DIT. Janine's proactive nature and attention to detail meant that every project we completed was to a high standard. Janine's strengths lie in her ability to critically evaluate projects and deliver an expansive analysis of the subject at hand. At every turn Janine was team focussed, taking on extra work where necessary and meeting deadlines efficiently. No task ever phased her and there was no workload too large, her proactive enthusiasm added a positive dynamic to every project we worked on. I would have no hesitation in recommending Janine to any organisation, her detail-orientated nature, cheerful personality and dedicated work ethic made every project more enjoyable.
Ciara McGowan
Janine and I worked together on multiple projects during our MSc Marketing at DIT. Janine's proactive nature and attention to detail meant that every project we completed was to a high standard. Janine's strengths lie in her ability to critically evaluate projects and deliver an expansive analysis of the subject at hand. At every turn Janine was team focussed, taking on extra work where necessary and meeting deadlines efficiently. No task ever phased her and there was no workload too large, her proactive enthusiasm added a positive dynamic to every project we worked on. I would have no hesitation in recommending Janine to any organisation, her detail-orientated nature, cheerful personality and dedicated work ethic made every project more enjoyable.
Credentials
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ECDL
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Experience
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Mark Anthony Brands International
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Ireland
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Food & Beverages
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100 - 200 Employee
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Global Digital Marketing Manager - White Claw
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Jan 2022 - Present
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ROTHCO, part of Accenture Interactive
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Ireland
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Advertising Services
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1 - 100 Employee
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Data and Insight Analyst | Strategy
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Oct 2019 - Jan 2022
My role as a Data and Insight Analyst at Rothco, working as part of Accenture Interactive, is focused on bringing data to the forefront of creative ideation. Using social listening, and qualitative and quantitative data analysis, I specialise in audience segmentation and behaviours. A key function of my role is defining measurement and evaluation frameworks and data strategies for clients, answering key business and marketing questions, and ensuring optimal digital performance. My role as a Data and Insight Analyst at Rothco, working as part of Accenture Interactive, is focused on bringing data to the forefront of creative ideation. Using social listening, and qualitative and quantitative data analysis, I specialise in audience segmentation and behaviours. A key function of my role is defining measurement and evaluation frameworks and data strategies for clients, answering key business and marketing questions, and ensuring optimal digital performance.
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In the Company of Huskies
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Ireland
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Advertising Services
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1 - 100 Employee
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Analytics Manager
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Feb 2019 - Oct 2019
As Head of the Analytics team at Huskies, I worked with a broad range of clients, to solve complex business problems and provide actionable insights and recommendations, in order to inform strategy, decision-making, and user experience. My role was focused on through-the-line measurement and evaluation. This included the ideation and creation of measurement dashboards, comprising tailored metrics for digital, social, and above-the-line media. I was also responsible for defining overall business KPIs for the agency's highest valued clients. A core function of my role was leading campaign specific and always-on reporting, and presenting the findings directly back to the client.
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Digital Analyst
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Feb 2017 - Feb 2019
As Digital & Data Analyst, I work with a broad range of clients to produce data-driven insights and recommendations and support strategy/planning, community management, performance and creative teams.Clients I work with include Fáilte Ireland (Wild Atlantic Way, Visit Dublin, Ireland's Ancient East & Ireland’s Hidden Heartlands), Nissan, Guinness Storehouse, Smurfit Kappa, Londis, Carlsberg.
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Yellow Machine PR
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Ireland
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Public Relations and Communications Services
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Digital Account Executive
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Jan 2016 - Jan 2017
Yellow Machine is a young, ambitious communications agency that specialises in reaching 18-35 year olds. Worked across PR and Social Media for clients such as Benetton, GameStop, TONI&GUY, Therapie Clinic, Optilase, The Meeting House, Dresses.ie, BBC, Hairspray Ireland and more. www.yellowmachine.ie Yellow Machine is a young, ambitious communications agency that specialises in reaching 18-35 year olds. Worked across PR and Social Media for clients such as Benetton, GameStop, TONI&GUY, Therapie Clinic, Optilase, The Meeting House, Dresses.ie, BBC, Hairspray Ireland and more. www.yellowmachine.ie
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Education
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2014 - 2015
Dublin Institute of Technology
MSc Marketing, 1st Class Honours -
2010 - 2013
University College Dublin
Bachelor of Arts (B.A.), English and History -
2004 - 2010
Loreto College Foxrock
Leaving Certificate
Community
