Experience

German-Dutch Chamber of Commerce (DNHK)

• Netherlands
• International Trade and Development
• 1 - 100 Employee

• Press Officer, Communication & PR

  • Mar 2023 - Present

  - Press Officer & Communication Advisor - Editorial planning & content production for the owned media channels (website, blog, newsletter Fact & Update, LinkedIn, Instagram, Twitter, Youtube) - Social Media planning, production and monitoring - Marketing - Networking - Press Officer & Communication Advisor - Editorial planning & content production for the owned media channels (website, blog, newsletter Fact & Update, LinkedIn, Instagram, Twitter, Youtube) - Social Media planning, production and monitoring - Marketing - Networking



de Bijenkorf

• Netherlands
• Retail
• 700 & Above Employee

• Lead Digital Content Specialists International

  • Jun 2021 - Mar 2023

  - Elaboration and implementation of de Bijenkorf's international content strategy (online-shop, blog, social organic, influencer) including campaign planning, customer journey and performance monitoring, for the markets in Belgium, France, Germany and Austria.- Managing and leading a team of 4 content professionals and support them to grow and further develop their skills. - Localisation of corporate campaigns and creation of country specific content & campaigns. Working close together with all relevant stakeholders (SEO, CRM, SEA, CRO, E-mail, Display & Affiliates marketeers, design, creative office, buying and Country Managers) for setting up campaigns that are both, data-driven and inspiring.- Making the international content team's needs clear and visible within the organization.- March 2022: Winner of de Bijenkorf’s inspiration award. Show less

• Digital Content Specialist Germany

  • Jun 2019 - May 2022

  - As part of both departments, Marketing and E-Commerce, responsible for Content Management, Content Planning and Content Production for de Bijenkorf's online-shop in Germany.- Rolling-out & Customizing of existing corporate campaigns and develop own content marketing storylines, promotions and online campaigns for the German market based on both, data-driven input and deep knowledge of the German fashion market. Keeping an eye on a balance between commerce and inspiration.- Before & during launch: taking care of getting the webshop started (launch campaign, member promotion, paypal promotion, content onsite). - Setting-up the Social Media Strategy for DACH, including evaluation, content calendar & content production for Facebook (organic) & Youtube (advertising).- Cooperation with CRM team for member acquisition in Germany.- Next to the German website, working together with the E-mail team on the German newsletters (conception & copywriting). - Final editing of all textual content around de Bijenkorf in Germany (the voice of de Bijenkorf in Germany)- Briefing and input for paid advertising on YouTube and in online-magazines. Show less



Lovechock B.V.

• Netherlands
• Food and Beverage Services
• 1 - 100 Employee

• Manager Public Relations & Content Management

  • Apr 2018 - May 2019

  - Press Officer: Corporate Communications, including writing press releases in three languages (German, English, Dutch), press clipping and answering press inquiries - Social Media Manager: Content Management and production and paid advertising (Facebook, Instagram) for Lovechock - Building up social media presence channels for the new brands Happy Rebel, Little Love and Ridiculously Good. Content production for Instagram and Facebook: partly own created content, partly briefing of external advertising agency to do so. - Copywriting (English, German, Dutch); project management and conception of Lovechock's new website and copywriting; Elaborating a communication concept for the company and its 4 brands, including content calendars for the social media accounts of all 4 brands; Building up a network of press, media and influencers; Developping crossmedial storytelling concepts; Sponsoring; PR Events; representation on international trade shows Show less



dfv Mediengruppe

• Germany
• Book and Periodical Publishing
• 200 - 300 Employee

• Author of the book "Läden"

  • Mar 2018 - Nov 2018

  New concepts, new approaches, new design. The fashion market is currently going through some change. The borders between online and stationary trade are becoming more and more floating. Ahead of all, the sports sector is constantly gaining in importance. Joy of innovation combined with a strict focus on the client as well as the connection via various channels creates new standards for the fashion world. This is why “sports” is the main topic of Läden 2018/19. What’s more is the special “Boden + Wand” (Floor + Wall), presenting the latest trends of material and color. For the large-format book “Läden 2018/19” the editorial team of the TextilWirtschaft magazine picked the 50 most inspiring and most innovative store openings and store reconstructions of the year – each of them described in detailed texts and pictures. Furthermore the reader will get additional information about conception, store design, the lightning as well as the used materials. Show less



TextilWirtschaft

• Retail Apparel and Fashion
• 1 - 100 Employee

• Business Editor

  • Jan 2014 - Mar 2018

  Focus: multi-label fashion trade / wholesale business in the German speaking Areas / e-commerce / click & collect/ omnichannel/ assortment policy / visual merchandising / store design / pricing / footfall / retail / commerce / brands / innovations

• Online/News Editor

  • Jun 2012 - Jan 2014

  Newsroom: Research and writing articles for the website and the daily newsline about national and international news from the fashion business; maintaining the twitter and Google+ account; generate content for Facebook; conception and content management of the iPad-issue



Ludwigsburger Kreiszeitung

• Germany
• 1 - 100 Employee

• Media Traineeship

  • Sep 2010 - May 2012

  Tasks: research, writing, photography, agenda setting and layouting. I founded the crossmedial and regional fashion blog "Stil in Ludwigsburg", where I showed in the newspaper, on Facebook and on the website inspiring streetstyle pictures and wrote about trends and news of the fashion business. I invented and created the concept for the new series "Modeindustrie im Kreis Ludwigsburg" about local based fashion companies which belong to the big players in the business, such as Olymp, Rich&Royal, Heinrich Dinkelacker, Bär Schuhe, the Amman Group and and and. An atmospheric and informative look behind the scenes! Weekly column "Gehört Gesehn" during the maternal leave of my colleague about gossip of the (local) VIPs. Show less



Schaffhauser Nachrichten

• Switzerland
• Newspaper Publishing
• 1 - 100 Employee

• Freelancer

  • Jul 2010 - Sep 2010

  Research and writing about local and regional events

• Intern

  • May 2010 - Jun 2010

  Research and writing about local and regional events



SÜDKURIER GmbH Medienhaus

• Germany
• Book and Periodical Publishing
• 100 - 200 Employee

• Freelancer

  • Jan 2001 - Aug 2010

  Research and writing about local and regional events Research and writing about local and regional events



Bayerischer Rundfunk

• Germany
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Intern

  • Feb 2009 - Apr 2009

  Tasks: Surveys, research, write, speak and cut radio features for the Bavarian public service broadcasting B1, B2 and B5. Tasks: Surveys, research, write, speak and cut radio features for the Bavarian public service broadcasting B1, B2 and B5.



Süddeutsche Zeitung

• Germany
• Newspaper Publishing
• 500 - 600 Employee

• Intern

  • Jul 2008 - Sep 2008

  Tasks: Research and writing about news of media and publishing companys Tasks: Research and writing about news of media and publishing companys



Petra

• Hamburg

• Intern

  • Mar 2008 - May 2008

  tasks: research and writing articles for the report department of the women's magazine. Topics: life and style, culture, beauty, travelling tasks: research and writing articles for the report department of the women's magazine. Topics: life and style, culture, beauty, travelling



Schwarzwälder Bote Verlagsgesellschaft mbH

• Oberndorf und Ravensburg

• Student at the Cooperative State University Baden-Württemberg

  • Sep 2004 - Apr 2005

  First practical phase: central staff of editors and reporters in Oberndorf. Tasks: Research and writing articles about policy and economy First practical phase: central staff of editors and reporters in Oberndorf. Tasks: Research and writing articles about policy and economy



RADIO 7

• Germany
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Intern

  • Jan 2004 - Apr 2004

  Tasks: Surveys, research, write, speak and cut radio reportings. Contribution and organisation of off-air events such as concerts and meet & greets with singers and bands Tasks: Surveys, research, write, speak and cut radio reportings. Contribution and organisation of off-air events such as concerts and meet & greets with singers and bands