Janine Vanessa

Marketing Manager at WHU Entrepreneurship Center
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Contact Information
us****@****om
(386) 825-5501
Location
Vallendar, Rhineland-Palatinate, Germany, DE
Languages
  • English Native or bilingual proficiency
  • German Professional working proficiency

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Experience

    • Germany
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2020 - Present

      • Coordination of the center’s activities and initiatives• Visualization and production of marketing content• Data collection and analysis to support in decision making• Encouraging and promoting diveristy and inclusion within the sphere of entrepreneurship

    • Junior Project Manager
      • Jan 2020 - Jul 2020

      • Managed internal and external stakeholder expectations• Spearheaded the creation of innovation physical and virtual event solutions• Managed and pitched technical and commercial proposals for new and existing clients• Implemented data collection and digital tools (Google Data Studios)• Supported clients such as Jaguar Land Rover Middle East, Abu Dhabi Government, and Dubai Expo2020• Collaborated with creative team to create concepts and branding for various evenTs• Designed seamless on- and offline customer journey touchpoints

    • Germany
    • Advertising Services
    • 400 - 500 Employee
    • Global Brand Experience Trainee
      • Jul 2019 - Dec 2019

      • Specialized in Digital Project Management with a focus on the clients BMW, German National TourismBoard, and Bosch Car Services• Assisted in the planning and execution of projects and project proposals• Administered and lead the development of websites and applications• Provided analysis from Google Analytics to identify opportunities for future improvement• Learned about the importance of creating seamless visitor touchpoints

    • Germany
    • Advertising Services
    • 100 - 200 Employee
    • Working Student Online Marketing
      • Oct 2018 - Feb 2019

      • Supported in the creation and implementation of SEO and SEA campaigns in Google Ads• Learned how to write effective headlines and bodies for online marketing campaigns• Supported with data analysis and campaign execution

    • Germany
    • Telecommunications
    • 700 & Above Employee
    • Marketing Communications Intern
      • Feb 2018 - Aug 2018

      • Worked with the In-Flight Connectivity Team on the European Aviation Network (EAN) project• Utilized LinkedIn Campaign Manager to create campaigns to build awareness of the product and service• Cooperated with external partners to ensure that various aspects of projects were coordinated andcommunicated accordingly• Maintained and updated the internal blog, company website, and communication within the team• Created and executed the social media communications plan

    • Germany
    • Electrical Equipment Manufacturing
    • 700 & Above Employee
    • Internship Corporate Strategy: Online Marketing
      • Aug 2017 - Jan 2018

      • Organized and assisted in the implementation of social media campaigns and the content marketingstrategy• Collected analytics and researched the company target groups to facilitate the creation of appropriatemarketing campaigns and sales strategy• Administered the media asset management tool• Supported in the implementation of the LinkedIn Sales Navigator tool and the “Social Selling” project

    • Civic and Social Organizations
    • 1 - 100 Employee
    • Vice President
      • Mar 2017 - Jul 2017

    • Community Officer
      • Sep 2016 - Feb 2017

    • Civic and Social Organizations
    • 1 - 100 Employee
    • International Officer
      • Mar 2016 - Jul 2016

      • Focused on ensuring that the international students successfully integrated into the campus community• Organized numerous events and get-togethers to bring together various cultural communities at theuniversity

    • Germany
    • Banking
    • 1 - 100 Employee
    • Intern
      • Jul 2015 - Aug 2015

      Assisted in customer service and learned about the operations of each position in the bank.

Education

  • WHU – Otto Beisheim School of Management
    Master of Science - MS, Entrepreneurship
    2020 -
  • International University of Applied Sciences Bad Honnef · Bonn (IUBH)
    Bachelor of Arts (B.A.), International Marketing Management
    2016 - 2019
  • North Penn High School
    High School Diploma
    2012 - 2015

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