Experience

OO & CO

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • May 2023 - Present



Paula Mendoza

• Colombia
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Social Media Marketing Intern

  • Aug 2022 - Dec 2022

  Created content and features to increase exposure in our least selling products resulting in sales increasing by 14%. - In charge of directing and editing Instagram reels that created a 24% increase in social shares and a 30% increase in overall engagement and 6.2% increase of followers. - Directed and edited a Reel of a specific product generating 500+ shares and 1000 likes. o Product sold out in less than a day from the post. Created content and features to increase exposure in our least selling products resulting in sales increasing by 14%. - In charge of directing and editing Instagram reels that created a 24% increase in social shares and a 30% increase in overall engagement and 6.2% increase of followers. - Directed and edited a Reel of a specific product generating 500+ shares and 1000 likes. o Product sold out in less than a day from the post.



Midday

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Social Media Marketing Intern

  • Aug 2022 - Dec 2022

  -Coordinated and created Instagram stories to increase engagement and potential customers. - Scheduled 20+ social media posts per week on various social media platforms including Facebook and Instagram. -Tracked current social media trends and analytics helping members increase followers and exposure on Instagram by 7%. -Coordinated and created Instagram stories to increase engagement and potential customers. - Scheduled 20+ social media posts per week on various social media platforms including Facebook and Instagram. -Tracked current social media trends and analytics helping members increase followers and exposure on Instagram by 7%.



Better Not Younger

• United States
• Manufacturing
• 1 - 100 Employee

• Social Media Representative

  • Jun 2021 - Dec 2021



Kirgos LLC

• United States
• Food & Beverages

• Marketing Intern

  • May 2020 - Aug 2020

  - Responsible for designing and launching email marketing campaigns - Used Klaviyo, Shopify and Canva to edit and manage email campaigns - Responsible for managing Klaviyo email campaigns - Responsible for designing and launching email marketing campaigns - Used Klaviyo, Shopify and Canva to edit and manage email campaigns - Responsible for managing Klaviyo email campaigns



Digital Marketing Gorilla

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • May 2020 - Aug 2020

  Worked with various brands to assist them in their email campaigns strategies using Klaviyo Worked with various brands to assist them in their email campaigns strategies using Klaviyo



Hats2Help

• Venezuela
• Non-profit Organization Management

• Co-Founder

  • May 2017 - Dec 2018

  • Co-Funded the Hats2Help brand with the purpose of raising awareness about the ongoing crisis in Venezuela through the development of fashion accessories. • Developed products, business model and strategy in order to launch the company. • Implemented a social media strategy to market the fashion products • Co-Funded the Hats2Help brand with the purpose of raising awareness about the ongoing crisis in Venezuela through the development of fashion accessories. • Developed products, business model and strategy in order to launch the company. • Implemented a social media strategy to market the fashion products



Bibenchi C.A.

• Caracas Area, Venezuela

• Sales Manager

  • Apr 2017 - Aug 2018

  - Directed new market analysis for a potential business opportunity with TJX - Distributed store merchandise in order to provide an organized shopping experience for customers - Researched fashionable and current trends that could appeal to the company’s target market - Collaborated with the shoe department director to establish shoe fashions to be considered for production - Serviced the sales manager during store hours through customer assurance and the organization of store layout - Directed new market analysis for a potential business opportunity with TJX - Distributed store merchandise in order to provide an organized shopping experience for customers - Researched fashionable and current trends that could appeal to the company’s target market - Collaborated with the shoe department director to establish shoe fashions to be considered for production - Serviced the sales manager during store hours through customer assurance and the organization of store layout