Experience

Women In The Food Industry

• United Kingdom
• Food & Beverages
• 1 - 100 Employee

• Co-Founder

  • Jan 2019 - Present

  Our vision is to champion and celebrate all women in food and to change the culture toward gender equality, by empowering women and shining a spotlight on the incredible work they are doing right across the industry.We’re passionate about food – and about celebrating and championing the millions of women who work in every part of the industry.Our pioneering initiative is the place for each and every women in the food industry to tell their story, to be heard and be given equal respect. None of us is stronger than all of us. Together, anything is possible



Lancaster University Management School

• United Kingdom
• Education Administration Programs
• 200 - 300 Employee

• Entrepreneur In Residence - Honourary Teaching Fellow

  • Dec 2017 - Present

  I couldn't be more thrilled to be an Entrepreneur In Residence at Lancaster University. I have a diverse history of entrepreneurial endeavours. I started Better with Jam to create a different kind of marketing agency, built around collaboration, the active pursuit of happiness and great ideas.My 20-year relationship with LUMS has spanned a Masters in Marketing, leadership and business programmes, working with students on various projects and acting as a supplier. Late in 2017, I became an EiR. My first assignment was to give a talk to students in which I discussed making business ideas a reality. “Young people need help to bridge that transition from leaving uni to starting careers in the real world,” she says. “And there’s a lot, as entrepreneurs, as businesses, that we can do to give them a practical grounding and help them find their way.”Entrepreneurs-in-Residence (EiR) at Lancaster University community helps students and faculty to learn from SMEs – about how to develop ideas and deal with challenges, about the impact of change and the skills needed to succeed in today’s marketplace. Dating back to 2008 and our notion of bringing in a ‘cultural irritant’ to challenge our own programmes, this evolving initiative now comprises a network of 50 EiRs, each spending 2-3 days on campus a year, mentoring students in numerous ways.



Better with Jam

• United Kingdom
• Advertising Services

• Managing Director

  • Jul 2009 - Present

  I am the Managing Director of food branding agency, Better with Jam.My journey to becoming one of North’s leading marketers has been colourful and varied, and given me the experience needed to run a successful creative agency. I had had a film script optioned by 20th Century Fox, helped to set up radio stations in Lancaster and Belfast, and headed up a numberof marketing agencies – all the time building my reputation as a brand strategist. I love to work with clients who would rather outsmart the competition than outspend them. My team has innovation, creativity and original thinking hard-wired into their DNA – and we absolutely love helping hospitality, food and drinks businesses get noticed. NOTABLE BRANDS:London Evening Standard | Capital Radio | 20th Century Fox | Thus PLC | John Lewis | Channel 4 | MTV | Parques Reunidos,| Lancaster University | Adidas | Warner Bros | Fox Kids, Channel 5 | Cumbria Tourism | The Dukes and Lancaster City Council. CREDENTIALSI am an Entrepreneur in Residence at Lancaster University, have an MA (Marketing), Dip. Fine Arts, Member of Chartered Institute of Marketing, BIBA Business Woman of the Year, 2009 Finalist and graduated from Leading Enterprise and Development Programme at Lancaster University Management School in 2007



The Rehab Agency

• Managing Director

  • Apr 2005 - Jun 2009

  Rehab was a creative and marketing agency. Working in partnership with clients because great ideas are born from strong partnerships. Client list was diverse and wide ranging. Expertise in leisure and hospitality, arts and culture, luxury and not for profit. Deep understanding of multi-platform marketing. Social responsibility, ethical and enviromental integrity are key. Rehab was a creative and marketing agency. Working in partnership with clients because great ideas are born from strong partnerships. Client list was diverse and wide ranging. Expertise in leisure and hospitality, arts and culture, luxury and not for profit. Deep understanding of multi-platform marketing. Social responsibility, ethical and enviromental integrity are key.



Fonedream

• Sales & Marketing Director

  • 2000 - 2003

  Responsible for marketing strategies B2B and B2C. Appointed London media company to plan and deliver high level consumer campaign. Handled all new business development and new client acquisition activities. Account Management of key accounts including Blockbuster, EMAP Magazines and Radio, Channel 4, Warner Bros, Diageo and Waterstones Responsible for marketing strategies B2B and B2C. Appointed London media company to plan and deliver high level consumer campaign. Handled all new business development and new client acquisition activities. Account Management of key accounts including Blockbuster, EMAP Magazines and Radio, Channel 4, Warner Bros, Diageo and Waterstones



Avaterra Euope trading as VZONES

• Sales & Marketing Director

  • 1999 - 2000

  Internet software for virtual world, the the first avatar based community. Developed by Lucas Arts and Entertainment bought by Fujitsu launched in UK and Europe in 1999. Business development in UK, Europe, South Africa and China, key partnership deals with Thus,Demon Internet, Capital Radio and Beenz. In discussions to build 'worlds' for Channel 5 and MTV. Marketing and PR including London launch campaign on MTV and trade press. Internet software for virtual world, the the first avatar based community. Developed by Lucas Arts and Entertainment bought by Fujitsu launched in UK and Europe in 1999. Business development in UK, Europe, South Africa and China, key partnership deals with Thus,Demon Internet, Capital Radio and Beenz. In discussions to build 'worlds' for Channel 5 and MTV. Marketing and PR including London launch campaign on MTV and trade press.



Bay Radio Lancaster

• Sales Director

  • 1993 - 1996

  Integral part of the start-up team. Responsible for generating over £2 million. Leading the management and training of sales team. Instrumental for the creative direction of radio scripts and commercial production for advertising campaigns. Integral part of the start-up team. Responsible for generating over £2 million. Leading the management and training of sales team. Instrumental for the creative direction of radio scripts and commercial production for advertising campaigns.