Experience

Call Journey CI

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Chief Marketing Officer

  • Aug 2022 - Present

  United States Driving Early-Stage Success: Elevating Brand, Strategy, and Operations As CMO at Call Journey CI, I've architected the marketing department from the ground up, starting with a blank canvas. I built the fundamental frameworks, defined the strategies, and handpicked the talent that successfully propelled our marketing initiatives. Operationalizing marketing efforts, creating a brand equity roadmap, and launching lead-generation campaigns ultimately led to growth initiatives. My… Show more Driving Early-Stage Success: Elevating Brand, Strategy, and Operations As CMO at Call Journey CI, I've architected the marketing department from the ground up, starting with a blank canvas. I built the fundamental frameworks, defined the strategies, and handpicked the talent that successfully propelled our marketing initiatives. Operationalizing marketing efforts, creating a brand equity roadmap, and launching lead-generation campaigns ultimately led to growth initiatives. My expertise in devising and executing comprehensive market strategies has positioned our company for rapid growth and expansion. Through efficient marketing operations, strategic lead generation, and impactful brand strategy, I've consistently driven our success in the dynamic landscape of conversation intelligence. Brand Amplification: Successfully redefined and amplified Call Journey CI's brand, increasing brand recognition and equity within the industry. Market Strategy: Devised and executed comprehensive market strategies that positioned the company for growth and expansion. Operational Excellence: Established efficient marketing operations from scratch, optimizing workflow and resource allocation for maximum impact. Lead and Demand Generation: Spearheaded multiple highly effective lead and demand generation campaigns, consistently filling the sales pipeline with quality prospects. Partner Marketing: Strategically leveraged partnerships to drive joint marketing initiatives, extending the company's reach and influence. Show less



Kelvin

• United States
• Software Development
• 1 - 100 Employee

• Head Of Marketing

  • Nov 2021 - Aug 2022

  Established a full-scale marketing department to drive demand and create lead-generation opportunities targeting global enterprise accounts. Led acquisition efforts to empower technical and economic buyers through their customer journey. As a hands-on leader, built the marketing department for an advanced SaaS platform that harnesses the potential of AI and ML technologies. Expertise spans critical areas, including Industrial IoT (#IIoT), Machine Learning (#ML), Artificial… Show more Established a full-scale marketing department to drive demand and create lead-generation opportunities targeting global enterprise accounts. Led acquisition efforts to empower technical and economic buyers through their customer journey. As a hands-on leader, built the marketing department for an advanced SaaS platform that harnesses the potential of AI and ML technologies. Expertise spans critical areas, including Industrial IoT (#IIoT), Machine Learning (#ML), Artificial Intelligence (#AI), SaaS, Cloud Technology, Industrial Applications, and Data. Dedicated to shaping the future of technology-driven solutions and that impact on the global business landscape.

• Director Of Marketing

  • May 2021 - Nov 2021

  San Francisco, California, United States



Primer.ai

• United States
• Software Development
• 100 - 200 Employee

• Director Of Corporate Marketing

  • Jan 2020 - May 2021

  Artificial Intelligence Expertise: Expertise in AI, particularly its use of machine learning and natural language processing, to automate the analysis of large datasets. SaaS Innovation: SaaS platform marketer that reads, writes, and structures unstructured text data for valuable business insights. Demand and Lead Generation: Successful track record in demand and lead generation, attracting potential customers and creating sales opportunities. Marketing Department… Show more Artificial Intelligence Expertise: Expertise in AI, particularly its use of machine learning and natural language processing, to automate the analysis of large datasets. SaaS Innovation: SaaS platform marketer that reads, writes, and structures unstructured text data for valuable business insights. Demand and Lead Generation: Successful track record in demand and lead generation, attracting potential customers and creating sales opportunities. Marketing Department Leadership: Built the groundwork for a full-scale marketing department that was pivotal in driving growth opportunities. Enterprise Engagement: Enterprise accounts expertise with an ability to provide tailored solutions for larger organizations. National Security Sector: Involvement in the national security sector, addressing the unique needs of this sector. Hashtags: #AI, #ML (Machine Learning), #NLP (Natural Language Processing), #SaaS, #DigitalTransformation, and #Data Show less



AutoFi

• United States
• Software Development
• 100 - 200 Employee

• Head Of Marketing

  • 2019 - Dec 2019

  San Francisco Bay Area Digital Retail Revolution: At the helm of this dynamic journey, led the charge in shaping the future of digital retail. Launched a SaaS platform that redefined consumer experiences in the digital era. Market Ascendance: Developed positioning strategy anchored by a premier network of lenders and a comprehensive end-to-end digital platform solution led to market ascendance. Industry Expertise: Bridging technology and consumer experience across diverse sectors, including digital… Show more Digital Retail Revolution: At the helm of this dynamic journey, led the charge in shaping the future of digital retail. Launched a SaaS platform that redefined consumer experiences in the digital era. Market Ascendance: Developed positioning strategy anchored by a premier network of lenders and a comprehensive end-to-end digital platform solution led to market ascendance. Industry Expertise: Bridging technology and consumer experience across diverse sectors, including digital retail, automotive, and financial services. Innovative Finance: Built marketing blueprint at the forefront of innovative finance solutions, reshaping how financial services are delivered. Relevant Hashtags: #SaaS, #DigitalRetail, #Automotive, #Retail, #FinancialServices, and #Finance.

• Marketing Director

  • Aug 2018 - Feb 2019

  San Francisco



TechSoup

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Head of Global Marketing, Strategy, Communications & Customer Experience

  • May 2015 - May 2018

  San Francisco Led large-scale, ($3B) Partner Marketing, eCommerce platform for 100 technology products, e.g., Adobe, Microsoft, Intuit, Airbnb, and Symantec, across all digital channels – Search (SEO, SEM), social, display, affiliate, and advertising. • Led a 35-member team and oversaw operations and campaign development for global marketing growth that included content, creative, digital, website, and communications resulting in over $3 billion in annual sales. • Spearheaded customer success… Show more Led large-scale, ($3B) Partner Marketing, eCommerce platform for 100 technology products, e.g., Adobe, Microsoft, Intuit, Airbnb, and Symantec, across all digital channels – Search (SEO, SEM), social, display, affiliate, and advertising. • Led a 35-member team and oversaw operations and campaign development for global marketing growth that included content, creative, digital, website, and communications resulting in over $3 billion in annual sales. • Spearheaded customer success innovation expanding business partnerships and alliances by marketing a diverse portfolio of over 100 technology products and services. • Launched Airbnb's Social Causes program and 20-Days of Adobe campaign along with developing innovative campaigns that supported Microsoft's strategic initiative of moving to the cloud.

• Senior Director of Marketing

  • May 2016 - Feb 2017

  San Francisco Bay Area

• Director of Marketing

  • May 2015 - May 2016

  San Francisco Bay Area



CSRware, Inc. (Acquired)

• Vice President Of Marketing | Acquired

  • Dec 2014 - May 2015

  San Francisco Bay Area SaaS environmental software platform that improves supply chain management and measures carbon footprint and compliance. From start-up through profitability, led marketing efforts to advance adoption, improve lead generation, and grow product awareness.



WebNoggins, LLC (Acquired)

• Co-Founder | CMO | Advisor | Acquired

  • Mar 2005 - Nov 2014

  100 Pine Street Global marketing services firm provides advisory and hands-on solutions to major technology companies, helping them find, engage and convert new customers. • Achieve corporate goals by launching new products and finding incredible value through market research, trend analysis, and pinpointing market penetration possibilities. • Develop and implement marketing solutions to drive revenue opportunities, improve productivity, and increase brand awareness. • Lead digital transformation… Show more Global marketing services firm provides advisory and hands-on solutions to major technology companies, helping them find, engage and convert new customers. • Achieve corporate goals by launching new products and finding incredible value through market research, trend analysis, and pinpointing market penetration possibilities. • Develop and implement marketing solutions to drive revenue opportunities, improve productivity, and increase brand awareness. • Lead digital transformation efforts and launch innovative products and services. Show less



HP

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing & Business Development

  • Mar 2002 - Nov 2004

  San Francisco Bay Area Help customers change the economics of IT by delivering a full range of leasing, financing, and lifecycle asset management services. Developed financial solutions that enhance customers' ability to deploy an IT infrastructure that meets their needs today – and into the future.