Experience

MANITOBA FILM & MUSIC
• Entertainment
• 1 - 100 Employee
• Director, Communications & Marketing

  • Dec 2020 - Present


Tober Communications

• United States
• Telecommunications
• 1 - 100 Employee

• Owner

  • 2008 - Present

  Freelance travel/lifestyle writer and communications professional. Credits: Contributor, Lonely Planet, NBC Universal/Bravo TV (US), iExplore, LuxeGetaways magazine, Cruise & Travel Lifestyles magazine, Mediaplanet, TripCreator, TravelPulse Senior editor, Ciao! Magazine and Where Contributing editor, CN Traveler's HotelChatter Contributor, CN Traveler's Jaunted Editor, Life & Luxury travel newsletter (Magellan Luxury Hotels) Contributor, Review Magazine Freelance travel/lifestyle writer and communications professional. Credits: Contributor, Lonely Planet, NBC Universal/Bravo TV (US), iExplore, LuxeGetaways magazine, Cruise & Travel Lifestyles magazine, Mediaplanet, TripCreator, TravelPulse Senior editor, Ciao! Magazine and Where Contributing editor, CN Traveler's HotelChatter Contributor, CN Traveler's Jaunted Editor, Life & Luxury travel newsletter (Magellan Luxury Hotels) Contributor, Review Magazine


Magellan Luxury Hotels
• Canada
• Travel Arrangements
• 1 - 100 Employee
• Director of Marketing

  • 2014 - 2016


Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Contributing editor for CN Traveler's HotelChatter and contributor for Jaunted

  • Apr 2012 - Aug 2015

  Condé Nast Traveler’s HotelChatter Contributing editor • Generated story ideas on a weekly basis for this popular e-zine and web site with over 400K audited unique visitors per month (1.4M unaudited) • Contributed a minimum of two articles per week for close to four years • Worked on assignment as needed • Produced articles under quick turnaround times: ideas were pitched on Thursdays, accepted on Sundays and first piece went up on Tuesday or Wednesday based on editorial schedule • Wrote on a diverse range of topics including distinctive spa treatments, hotel design, signature cocktails, openings and renovations, hotel trends, reviews, and unique amenities • Headed up the successful Hotel Cocktail Week which grew from a one-week, 1x per year series to a two-week, 2x per year series • Created an effective trends series called What’s Out, What’s In that focused on trends in the hotel industry Condé Nast Traveler’s Jaunted Contributor • Generated story ideas for the e-zine and web site based on my travels since 2012 • Contributed regularly on topics such as fashion, spas, food and wine, flight reviews, cruising, interesting neighborhoods, and museums and galleries Show less



Investors Group Financial Services Inc.

• Canada
• Investment Management
• 1 - 100 Employee

• Associate Manager, Communications, National Advertising

  • Nov 2010 - Apr 2014

  Responsible for developing strategy and communications surrounding M&CIT, including travel and destination info. Also responsible for Rewards and Recognition program as well as communications to directors in the field. Later became responsible for the organization's national advertising. Responsible for developing strategy and communications surrounding M&CIT, including travel and destination info. Also responsible for Rewards and Recognition program as well as communications to directors in the field. Later became responsible for the organization's national advertising.



Economic Development Winnipeg / Tourism Winnipeg

• Manager, Media Relations & Communications

  • 2003 - 2008

  Built relationships with local, national and international media to promote Winnipeg in tourism, meetings & conventions and economic development sectors. Created and pitched unique story ideas to position the city. Invited and hosted media in the city: 51 writers visited in 2009. Wrote press releases, magazine articles, website content, ad copy and more. Built relationships with local, national and international media to promote Winnipeg in tourism, meetings & conventions and economic development sectors. Created and pitched unique story ideas to position the city. Invited and hosted media in the city: 51 writers visited in 2009. Wrote press releases, magazine articles, website content, ad copy and more.



eZedia Inc.

• Software Development
• 1 - 100 Employee

• Director of Marketing and Communications

  • 2001 - 2002

  Launched the brand into the U.S. and European markets. Responsible for all marketing and communications efforts including developing cohesive strategies, branding, messaging and taglines, PR and media relations, packaging and collateral. Also organized tradeshows and events. Launched the brand into the U.S. and European markets. Responsible for all marketing and communications efforts including developing cohesive strategies, branding, messaging and taglines, PR and media relations, packaging and collateral. Also organized tradeshows and events.



Clark & Huot

• Canada

• Director, Client Services

  • 1998 - 2001

  Responsible for client services team and interactions with clients. Personally handled high-level clients and projects including United Way, University of Manitoba and Winnipeg Symphony Orchestra. Prepared bids on behalf of the organization and presented to clients. Responsible for client services team and interactions with clients. Personally handled high-level clients and projects including United Way, University of Manitoba and Winnipeg Symphony Orchestra. Prepared bids on behalf of the organization and presented to clients.