Experience

Watsons Taiwan

• Taiwan
• Retail
• 1 - 100 Employee

• Own Brand Senior Manager

  • May 2019 - Present



President pharmaceutucal corp.

• Taipei, Taiwan

• Marketing Manager

  • 2016 - May 2019

  • Managing two product managers-A-dermar and Ducray two brands • In charge of launching A-derma and Ducray brands’ to market • Developing launch plan and marketing strategies • Managing brand image and channel expansion • Negotiated with vendor regarding distribution contracts. • Managing two product managers-A-dermar and Ducray two brands • In charge of launching A-derma and Ducray brands’ to market • Developing launch plan and marketing strategies • Managing brand image and channel expansion • Negotiated with vendor regarding distribution contracts.



President Pharmaceutical Corp

• Taipei, Taiwan

• Marketing Manager

  • 2012 - 2015

  • Got promoted to a marketing team leader and managed Avene, Klorane Hair, Klorane BeBe, and Elancyl four brands’ product managers • Developing and maintaining marketing strategies and activities to meet company goals • Overseeing and managing marketing budget for four brands • Controlling product forecast to achieve distribution contract budget and in line with company’s goal • Coordinating promotional plan with sales team and make sure balance for every channel • Keep NO.1 of international Dermo-cosmetic brand in the market from 2012 to 2015 (Data from AC Nielsen) • Planning and implementing Avene the first charitable activity and press conference with Childhood Burn Foundation. Also combined with channel promotion and raised 100 thousands funds for foundation in two months. • Planning atopic dermatitis cures trip for patient, and took dermatologists and medias to visited Avene Hydrotherapy Center • Managing and implementing workshop for atopic dermatitis families and educated them how to improve quality of life every year • Planning and implementing the first Klorane Pop-store in the global in 2013. Recruited over 2500 new users in four days. This pop-store was shared as the best practice in Asia conference meeting. In 2014, this pop-store was printed in global brand marketing book as a model. Show less



President Pharmaceutical Corp.

• Avene Product Manager /Brand Manager

  • 2008 - 2012

  • Brand image management and increase brand awareness through ATL and BTL.• Implement new product launch and holding the launch press conference • Create and implement summer sale and brand anniversary campaign• Handling brand TVCF, image Ad, product packaging, and promotion set design• Handling POSM and brand shelf display design for channel • Plan twice exhibitions of Taiwan dermatological congress every year• Maintain good relationship with pharmacists and dermatologists• Prepare training material for channel • Became NO.1 of international Dermo-cosmetic brand in the market in ’11 (Data from AC Nielsen)• Channel’s Dermo-cosmetic Market share: From 10% in ’09 to 25% in ‘10• Channel expansion: increase selling points from 750 points in ‘08 to 1400 points in ‘10• In charge of total 1100 selling points: include pharmacy, hospital, clinic, Cosmed, Watsons• continuously double digital sales increase in past three years• Main product sales 100% growth in ’10, 80% growth in ‘11• Online marketing: double digital sales increase than previous year, recruit more than 30 thousand new users in one month Show less

• Key account Manager

  • 2007 - 2008

  • Customer relationship maintain, and develop new client• Plan exclusive marketing activity for each channel• Collect competitors’ information and analysis market trend• Handling strategic alliance• In charge of over 50 clients: chain pharmacy, Lesenphants, Poya• Channel expansion: successfully introduce Elancyl and Klorane products in Poya.• Sales achievement: 20% sales growth during summer sale in department store channel