Experience

Tekmark Group

• Malaysia
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jul 2022 - Present



Q-dees Worldwide

• Malaysia
• Education Administration Programs
• 1 - 100 Employee

• Senior Manager - New Product, Research & Development

  • Mar 2020 - Oct 2021

  Management:- Restructure and realign all the manpower in the department to drive growth, improve time to market, team productivity and efficiency.- Establish work processes and standardise work flow between different teams within the department.- Overseeing the day-to-day operation of the department to ensure full compliance to SOP and issues resolved within the stipulated time frame.- Responsible for the protection of the Intellectual Property of the company.- Responsible in managing and controlling department expenditures within the agreed budget.- Manage and develop reporting staffs in terms of skill set and career progression in the company. Review staff performance every half yearly by tracking it based on the KPIs set for each individual staff.- Monitor, manage and track the progress of all new programmes (preschool & enrichment programme business segment) in terms of project timeline, manpower allocation, ROI and according to standard fulfillment.Business Development:- Grow the new business segment - enrichment programme targeting to primary school students through different programme offerings.- Monitor revenue stream and identifying opportunities to increase profitability.- Evaluate the current existing programme offering and identify area of improvement required to meet the market needs.- Identify new programme offerings under the enrichment programme business segment to increase revenue for the company.- Perform competitor analysis toward obtaining market shares.- Evaluate and improve sales, marketing and branding strategies. Work closely with sales, marketing and management team to align these strategies to achieve target number of student enrolment and new franchisee recruitment.- Develop lead management process to effectively follow up with the leads generated from different marketing campaign/ initiatives.- Develop and enhance franchisee relationship and strengthening industry partnership.



Sunway Resort Hotel

• Malaysia
• Hospitality
• 100 - 200 Employee

• Senior Marketing Manager

  • Nov 2012 - Dec 2013

  - Responsible for the preparation of the annual marketing plan to align with the hotel sales objective.- Formulate marketing strategies to achieve overall business objective.- Work closely with all departments to drive business needs and expand the existing business through different marketing and promotional efforts.- Recommending growth efforts and ensure that the hotel is competitively positioned in the marketplace.- Maintain and ensure a consistently high level of exposure of the hotel brand in the marketplace through promotional efforts and sales channels specific to different market segments.- Foster partnership and strategic alliance with different brands in targeted marketing campaigns for maximum brand exposure.-Responsible for driving corporate social responsibility (CSR) programme.- Follow up and carry out all established hotel’s policies and procedures.



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Demand Program Specialist / Team Leader

  • Aug 2007 - Feb 2011

  - Responsible to develop specific tactics as part of the overall campaign contact strategy from planning to execution such as Advertising, Media Planning, Direct Marketing, Events, Interactive Marketing and Sponsorship Marketing.- Organize, initiate, plan and track all tactics executed under each marketing campaign. Ensure that all timeline is met in order to ensure that the project is completed within its schedule and cost objectives. - Manage external parties, ie: event & media agencies and suppliers to achieve flawless execution of marketing tactics to achieve the desired results within given budget:- Kept external agency apprised of current corporate, brand unit and/or business unit strategies. - Direct and guide the concept and creative development for each marketing campaign based on corporate branding guidelines. - Handle the lead management process from leads generation to leads progression in the sales cycle within the time frame given. Work closely with the sales team on the marketing pipeline generated from each event to achieve overall business unit results.- Experience in using different types of marketing tools to track key metrics in order to analyze the effectiveness of each marketing campaign that was executed and also for post event research & leads tracking.Team lead role:- Accountable to the brand and customer set business leaders for delivering an agreeable level of program results.- Drive the overall integration of marketing campaigns within the demand program framework.- Responsible to manage the country demand program budget to an expected ROI and achieve the program objectives. - Collaborate with other marketing discipline peers (market management, market intelligence, market operation, communications, and corporate/brand system) to ensure proper timing and alignment of all marketing efforts.



TechSource Systems

• Singapore
• Software Development
• 1 - 100 Employee

• Account Manager

  • Apr 2003 - Jul 2007

  - Use Solution Selling Skill in the entire sales process from initial point of contact (lead generation) to closing the sales opportunities. - Handle and use CRM software: Goldmine for account management and sales funnel reporting.- Develop different business strategies to further develop the existing and emerging new accounts based on the marketplace.- Conduct product presentation, demonstration and training during pre-sales or post-sales services.- Involve in preparation of product proposal, contract and government tender documents to ensure that all technical specifications are met.- Directly involve in the negotiation process with upper level management (director, head of procurement, tender committee, department heads and etc) to the final closure of deals.- Collaborate with the marketing team to implement marketing activities into assigned accounts such as: (i) Direct mailer for new leads generation (ii) Organize product update roadshows and product launches to key accounts (iii)Conduct yearly nationwide competition to all MATLAB users - Coordinate and implement individual POC (proof of concept) workshops to new qualified leads.- Work closely with the technical team in giving technical support to customers/end users such as software installation and trouble-shooting.Accomplishments:- Voted for Best Sales Award for Year 2004 (ASEAN region)- Best Sales Award Year 2006 (ASEAN region)