Janice Renée

Marketing Manager at Armada Music
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Contact Information
us****@****om
(386) 825-5501
Location
NL

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Christopher Bitonti

I loved working with Janice. Not only is she an organized, hard working person, she is also incredibly creative and always thinking outside of the usual plans which is invaluable. She owned any project that was given to her and always exceeded expectations. She is an expert at digital advertising, event planning, marketing and brand building. Janice would be an amazing addition to any team, cannot recommend her as an employee and coworker enough.

Emma Matthieson

I worked with Janice when she joined our team at Brooklyn Bowl Las Vegas. Janice jumped into the role head first, making a big commitment to move out to Las Vegas and join our marketing team for the venue. I was impressed by Janice's enthusiasm for learning as she transitioned from a publicity to marketing role and for her ever-positive attitude and the initiative she showed. Janice brings a clear love of music and creative thinking to the table, which is vital in great show marketing. I was grateful to get to work with Janice and am excited to see her grow in her career!

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Credentials

  • Web Design and Development Certification
    Udemy
    Oct, 2020
    - Oct, 2024
  • Mastering Adobe Photoshop
    StackSkills
    Aug, 2020
    - Oct, 2024

Experience

    • Netherlands
    • Musicians
    • 100 - 200 Employee
    • Marketing Manager
      • Feb 2022 - Present

      Armada Music is the biggest independent dance music label in the world, with a music catalog of over 40,000 titles and a mouth-watering artist roster. Marketing manager for: Armin van Buuren, Loud Luxury, Brando, BORGORE, Pablo Nouvelle, French Braids, and Kill Script. Armada Music is the biggest independent dance music label in the world, with a music catalog of over 40,000 titles and a mouth-watering artist roster. Marketing manager for: Armin van Buuren, Loud Luxury, Brando, BORGORE, Pablo Nouvelle, French Braids, and Kill Script.

    • Netherlands
    • Musicians
    • 1 - 100 Employee
    • Marketing Manager
      • Nov 2020 - Feb 2022

      bitbird is a record label and creative company spearheaded by San Holo, releasing electronic and indie dance music. • Head the marketing department to ensure the commercial and community success of 81 releases to-date by: - creating, implementing, and managing detailed and innovative marketing plans, and publicity, DSP, radio, influencer, and brand partnership campaigns. - working closely with artists, management, and internal art department to define campaign objectives and strategy, craft compelling narrative stories, and help bring creative visions to life. - developing and executing supporting activations and events to maximize brand awareness. • Collaborate with apparel department to define and market merchandise rollouts for bitbird and artist campaigns. • Continuously grow and organize internal databases of promo partners and industry contacts through intense market research.

    • United States
    • Musicians
    • 1 - 100 Employee
    • Show Marketing Specialist
      • Dec 2016 - Nov 2020

      Brooklyn Bowl Las Vegas is a 2,250-capacity eclectic concert venue named “Vegas’ Best Music Venue” six years in a row, a premier 32-lane bowling alley, and restaurant and bar. • Developed and executed marketing and promotional strategies for our concerts, events, and brand. • Managed digital advertising; built and maintained social media presence and manage accounts; collaborated with tour directors, talent buyers, and marketing director to generate and adhere to creative marketing plans and budget; curated brand voice and craft weekly newsletters and blog posts; oversaw asset creation; assisted company directors in developing long-term marketing initiatives. • Measured and report performance of all campaigns and assets against goals and ROIs. • Managed intern program: recruited, interviewed, hire, and trained individuals eager to join the music industry. • Conceptualized, planned, and executed events including ongoing drop-in concerts, themed parties, and philanthropy events.

    • Artist Manager
      • Jul 2016 - Nov 2020

      • Worked directly with label and agency partners to plan and implement artist music campaigns, including release schedules, promotional and social media plans, press, marketing, and touring. • Assisted with artist brand development and maintenance; successfully negotiated record label and agency deals. • Advised on financial decisions and supervised accounting. • Worked directly with label and agency partners to plan and implement artist music campaigns, including release schedules, promotional and social media plans, press, marketing, and touring. • Assisted with artist brand development and maintenance; successfully negotiated record label and agency deals. • Advised on financial decisions and supervised accounting.

    • Music and Film Production Assistant
      • Jul 2011 - Nov 2017

      Assisted with artist and guest relations, video production and camera operation, licensing, sales, administrative tasks, and transportation. Highlights Include: • Spotify, Latin Grammy Award's ¡Viva Latino! Event, November 2017 • ABC Family, Commercial Shoot, November 2016 • Brooklyn Comes Alive Music Festival, September 2015 • Corrino Media Group, Mysteryland Music Festival, May 2015 • Capitol Theater, November 2014 - December 2016 • Bonnaroo, June 2014, 2015 • Dry Erase Pictures, November 2014 • Live For Live Music, Bear Creek Music Festival, November 2014 • Joe Russo’s Almost Dead, 2014 • RAW: natural born artists, 2013 - 2014 • Gathering of the Vibes, July 2012, 2013 • Electric Zoo, 2012, 2013 • Camp Bisco, July 2011

    • Publicist
      • Jan 2015 - Dec 2016

      Gramatik | Chris Robinson Brotherhood | Moon Hooch | Turkuaz | Jaw Gems | Evolfo • Managed public relations for over 30 musical artists, lead publicist on the six accounts listed above • Built press kits, wrote press releases and pitches, authorized and proofread biographies, arranged press days, interviews, and photo shoots, and assembled promo mailings. • Cultivated and maintained relationships with press. Secured multimedia coverage in CNN, MaximTV, MTV, LA Weekly, Jazz Times Magazine, NPR, Paste Magazine, Rolling Stone, SiriusXM, The Source, and more including international press.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Videographer | Production Assistant | Lighting Operator
      • Jan 2014 - Dec 2016

      • Helped advance shows, prepared production schedules and ones sheets, fulfilled hospitalitycontracts.• Stage managed and set up/striked large showcase events including for CMJ, and Bowlive;oversaw photo and video shoots for clients such as Budweiser, New York Magazine, Viacom,and Samsung.• Simultaneously controlled four high-definition cameras and a ten-screen video-projection system to film performances for live viewing and for purchase by talent. Acts included Robert Plant, LaurynHill, Skrillex, Soulive, Headcount 10th Anniversary Benefit Concert, and others.• Operated a GrandMA lighting console during events, some of which were broadcast on FuseTV network.

    • Production Intern
      • Oct 2013 - Oct 2014

      • Directly assisted the production manager in all areas of the development and production of Brooklyn Bowl events.• Sold and tracked merchandise for artists on request; recorded all sales.

    • Project Manager
      • Jan 2015 - Nov 2016

      • Managed projects such as conceptualizing advertising campaigns, designed and ordered POS materials, created event graphics using Adobe Creative Suite, and comissioned artists for tour poster designs. • Maintained and updated company website and socials channels, created content and implemented social media contests and campaigns. • Managed projects such as conceptualizing advertising campaigns, designed and ordered POS materials, created event graphics using Adobe Creative Suite, and comissioned artists for tour poster designs. • Maintained and updated company website and socials channels, created content and implemented social media contests and campaigns.

    • Summer Tour Manager
      • Jul 2016 - Aug 2016

      • Management of all tour logistics, staffing, accounting & budgets, logistics & travel, settlement, merchandise & inventory control, production coordinating, and overseeing all tour operations. • Management of all tour logistics, staffing, accounting & budgets, logistics & travel, settlement, merchandise & inventory control, production coordinating, and overseeing all tour operations.

    • United States
    • Artists and Writers
    • 1 - 100 Employee
    • Director's Assistant for Creatives’ Rising Fall 2013 Project
      • Sep 2013 - Oct 2013

      • Assistant to the director and producer of the Creatives’ Rising event developed through See.Me and Rockrose. The Fall 2013 event projected 5,000 works of digital art on a 30-story building in downtown Long Island City; over 2,000 guests attended. • Contacted outside parties to make sure all necessary licenses, permits, and communication devices were in place. Secured food and beverage vendors, hired door personnel, prepared operation of the after party, and after-event clean up. Assisted with set up and break down on the day of the event.

    • Intern
      • Jul 2012 - Sep 2012

      • Marketed and promoted concerts in New York City for artists such as Gramatik, RJD2, Conspirator, Break Science, Infected Mushroom, and others. Used social media, street teaming, music blogs, and forums to promote the brand and its events. • Researched and conceptualized promotional strategies and created an extensive marketing database • Marketed and promoted concerts in New York City for artists such as Gramatik, RJD2, Conspirator, Break Science, Infected Mushroom, and others. Used social media, street teaming, music blogs, and forums to promote the brand and its events. • Researched and conceptualized promotional strategies and created an extensive marketing database

    • United States
    • Musicians
    • 1 - 100 Employee
    • Intern
      • Mar 2008 - 2010

      • Set up and broke down equipment and isolation booths. Accommodated client’s hospitality requests. • Observed sound engineer and the use of recording programs • Set up and broke down equipment and isolation booths. Accommodated client’s hospitality requests. • Observed sound engineer and the use of recording programs

Education

  • University of Hartford
    Bachelor of Arts (B.A.), Performing Arts Management
    2009 - 2013

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