Experience

Arborjet

• United States
• Environmental Services
• 1 - 100 Employee

• Salesforce Admin, Marketing Analyst

  • May 2020 - Present

  Continuing my training in Salesforce to become certified. Acting as the Salesforce Administrator for 35+ users, performing a variety of tasks to help improve this tool to better serve business needs.In the marketing and analytics portion of my role, I have created and launched an official social media strategy, implemented a company wide social media policy, and launched an Employee Advocacy program. I am also responsible for all aspects of paid social ad campaigns, print and digital ads, and Google AdWords, with secondary focus on Google Analytics.

• Office Manager & Marketing Associate

  • Jan 2019 - Jun 2020

  In this dual marketing and sales role, I helped hold everything together within the office by managing a wide variety of responsibilities in an everchanging, fast paced setting. In the operations and office management portion of my role, I was the lead in customer service, managed order processing, and also stepped in to support daily AP/AR operations. I also planned and executed any in office events and meetings, including our Strategic Planning, which is a week-long event that the entire company participates in at headquarters each year.In the marketing portion of my role, I supported the marketing team in any way needed. I managed tradeshow logistics and travel arrangements, as well as created any tradeshow banners and collateral from brochures to ‘swag’. Through tradeshow management, I was able to train myself in Salesforce, and assist as a backup Salesforce Administrator, performing a variety of tasks to help improve this tool to better serve business needs. I also managed the digital and print advertising plan by nurturing relationships with key publications and distribution partners, creating advertisements each month, and actively monitoring ROI for each.



Wohler USA

• United States
• Measuring and Control Instrument Manufacturing
• 1 - 100 Employee

• Marketing Coordinator

  • Jun 2015 - Jan 2019

  This was a newly created position at Wohler, and I wore many hats as I worked in conjunction with the US management team and the corporate marketing team in developing and implementing all internal and external communications. A particular focus of mine was to increase SEO and web traffic to the US website, which I was able to achieve, with a consistent increase by 25-30% each quarter. I was in charge of our yearly advertising budget and plan, and created all print and digital marketing and advertising pieces and maintained active relations with key PR and publication contacts. I maintained a monthly newsletter and social media calendar, and I directed and created content catered to each industry that we supported. In doing so, I also developed and executed brand and social media guidelines for the US channels. To round out my efforts, I also planned and executed all stages of tradeshow and event coordination and helped managed the business office.



Morse

• United States
• Law Practice
• 1 - 100 Employee

• Marketing Assistant

  • Aug 2014 - May 2015

  As the marketing assistant, I supported the firm's internal and external digital marketing efforts and events and seminars. I assisted with the management of multiple firm newsletters and attorney-written articles through every stage of development including content collection, formatting and finalizing, and mailing list distribution. I also assisted in updating firm branded print and electronic materials including practice area and industry descriptions, team sheets, business cards, and presentations. I ensured accurate information in the CRM database with daily, weekly and monthly data cleaning, training, tracking of marketing and business development activities and maintenance of firms various mailings lists. On a daily bases I executed the firms social media strategy to ensure continuity across all platforms. This includes formatting and posting all articles, firm announcements, newsletters, articles, events and legal developments on both firm and practice-specific Wordpress blogs, LinkedIn company pages, Google+ and Twitter.



FiRE+iCE Restaurants

• Marketing Intern

  • Jan 2014 - Oct 2014

  As an intern, I worked alongside the in-house marketing and operations team for FiRE+iCE Corporate Restaurants and was immersed in flourishing, on-going digital marketing campaigns. I was tasked with drafting and formatting multiple creative briefs for external communications such as email campaigns, social media promotions, in-store advertising, and promotional fliers.I helped maintain the corporate website as well as social media accounts (Facebook, Twitter, and Instagram) with insight tools such as Hootsuite and Google Analytics. I also had a hand in assisting with SEO efforts, blog postings, writing search engine titles and meta descriptions etc. During my time at FiRE+iCE, I also participated in multiple 'in field' market research projects and outreach initiatives to establish and nurture community connections, partnerships, and customer relations.