Janet Morgenstern Passani
Marketing Leader | Event Partner | Founder at Jute Marketing- Claim this Profile
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Bio
John Coulbourn
The big advantage of working with Janet is her passion for her work. She has an expert perspective on market trends in sustainability and healthy products. With her energy and insights she’s an extremely effective marketing pro. She’s carved out a leadership position in the Boston market with @BostonEco and her networking events. As the principal for Jute Marketing she’s helped many good businesses carve out their identities with smart marketing. She recently addressed my college class on social media marketing and inspired these young communications students with her passion and knowledge.
Rachel Greenberger
Plenty of people call themselves "connectors" but Janet elevates the role to art form. She is a diligent, deliberate, thoughtful and gracious connector of people, ideas and content. A shrewd listener and a brilliant curator, Janet produces BostonEco events that are always fun, inspiring, and comfortable for participants, vendors, speakers and affiliates. Every introduction Janet has made for me has been a boon. I'm ever grateful for the relationships and relevant thinking that she has passed my way.
Kris Kiehn
Janet is the ultimate connector, authority and advocate for the eco-friendly, healthy, local and sustainability industry/movement. She can quickly identify who you should speak to further your ideas, and can effectively market your product/services to new markets and audiences. Janet is especially savvy at creating networking events that are fun, informative and a place where you meet people who make a positive impact in this industry. I recently assisted Janet promoting and working at her BostonEco
John Coulbourn
The big advantage of working with Janet is her passion for her work. She has an expert perspective on market trends in sustainability and healthy products. With her energy and insights she’s an extremely effective marketing pro. She’s carved out a leadership position in the Boston market with @BostonEco and her networking events. As the principal for Jute Marketing she’s helped many good businesses carve out their identities with smart marketing. She recently addressed my college class on social media marketing and inspired these young communications students with her passion and knowledge.
Rachel Greenberger
Plenty of people call themselves "connectors" but Janet elevates the role to art form. She is a diligent, deliberate, thoughtful and gracious connector of people, ideas and content. A shrewd listener and a brilliant curator, Janet produces BostonEco events that are always fun, inspiring, and comfortable for participants, vendors, speakers and affiliates. Every introduction Janet has made for me has been a boon. I'm ever grateful for the relationships and relevant thinking that she has passed my way.
Kris Kiehn
Janet is the ultimate connector, authority and advocate for the eco-friendly, healthy, local and sustainability industry/movement. She can quickly identify who you should speak to further your ideas, and can effectively market your product/services to new markets and audiences. Janet is especially savvy at creating networking events that are fun, informative and a place where you meet people who make a positive impact in this industry. I recently assisted Janet promoting and working at her BostonEco
John Coulbourn
The big advantage of working with Janet is her passion for her work. She has an expert perspective on market trends in sustainability and healthy products. With her energy and insights she’s an extremely effective marketing pro. She’s carved out a leadership position in the Boston market with @BostonEco and her networking events. As the principal for Jute Marketing she’s helped many good businesses carve out their identities with smart marketing. She recently addressed my college class on social media marketing and inspired these young communications students with her passion and knowledge.
Rachel Greenberger
Plenty of people call themselves "connectors" but Janet elevates the role to art form. She is a diligent, deliberate, thoughtful and gracious connector of people, ideas and content. A shrewd listener and a brilliant curator, Janet produces BostonEco events that are always fun, inspiring, and comfortable for participants, vendors, speakers and affiliates. Every introduction Janet has made for me has been a boon. I'm ever grateful for the relationships and relevant thinking that she has passed my way.
Kris Kiehn
Janet is the ultimate connector, authority and advocate for the eco-friendly, healthy, local and sustainability industry/movement. She can quickly identify who you should speak to further your ideas, and can effectively market your product/services to new markets and audiences. Janet is especially savvy at creating networking events that are fun, informative and a place where you meet people who make a positive impact in this industry. I recently assisted Janet promoting and working at her BostonEco
John Coulbourn
The big advantage of working with Janet is her passion for her work. She has an expert perspective on market trends in sustainability and healthy products. With her energy and insights she’s an extremely effective marketing pro. She’s carved out a leadership position in the Boston market with @BostonEco and her networking events. As the principal for Jute Marketing she’s helped many good businesses carve out their identities with smart marketing. She recently addressed my college class on social media marketing and inspired these young communications students with her passion and knowledge.
Rachel Greenberger
Plenty of people call themselves "connectors" but Janet elevates the role to art form. She is a diligent, deliberate, thoughtful and gracious connector of people, ideas and content. A shrewd listener and a brilliant curator, Janet produces BostonEco events that are always fun, inspiring, and comfortable for participants, vendors, speakers and affiliates. Every introduction Janet has made for me has been a boon. I'm ever grateful for the relationships and relevant thinking that she has passed my way.
Kris Kiehn
Janet is the ultimate connector, authority and advocate for the eco-friendly, healthy, local and sustainability industry/movement. She can quickly identify who you should speak to further your ideas, and can effectively market your product/services to new markets and audiences. Janet is especially savvy at creating networking events that are fun, informative and a place where you meet people who make a positive impact in this industry. I recently assisted Janet promoting and working at her BostonEco
Experience
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Jute Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Leader | Event Partner | Founder
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2007 - Present
As a marketing partner and brand champion for growing organizations and international brands with ambitious goals, I develop and lead strategic marketing programs, provide hands-on marketing management, and creative ideas to build brand awareness and growth. I help grow mission-driven lifestyle brands including natural foods, healthy living, travel destinations, consumer packaged goods, cultural, global, and design-driven organizations. As an early adopter of natural and organic products, this is the marketplace I've been a part of for years, both professionally and personally. I know the emerging trends and how to connect with individuals who want fresh, authentic brand experiences. Working collaboratively with organizations and creative marketing partners on a project basis or as an employee, I love leading new product launches, brand development, digital marketing, social media, special events, sampling programs, and outreach initiatives.
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Highfield Hall & Gardens
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Director of Marketing
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Mar 2017 - Feb 2019
Led all marketing programs (digital, print and community outreach) to increase regional awareness of the organization, support the brand, cultivate donors, members and sponsors, and promote the organization’s 150+ annual events and programs including art exhibitions, world-class music, culinary and nature programs at the historic property surrounded by expansive gardens and conservation land. • Launched 300-page website transforming a dated site into a contemporary marketing tool with vivid visuals and a responsive design. • Developed regional and local media outreach resulting in featured press coverage in The Boston Globe, Cape Cod Times, Cape Cod Life magazine, and many others.• Created digital content for social media and managed online communities resulting in 462% Instagram growth in two years. • Produced over 75 email newsletters annually. Received Constant Contact All Star recognition as one of their top 10% of customers who had a high open and low bounce rate.• Created and presented semi-annual marketing updates to the board. • Led project management for digital and printed communications including print advertising, radio underwriting, marketing collateral, video production, and managed vendors (graphic designers, photographers, video producers and copywriters).
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BostonEco
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Wellness and Fitness Services
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Founder, Event Organizer
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2009 - 2016
Founded BostonEco, an online community and networking event group, to further healthy, sustainable ideas and initiatives in Boston and beyond. Brought together a diverse group of natural/organic foodies, mission-driven entrepreneurs, eco-living experts, green businesses and organizations, sustainability leaders, and community do-ers. As an early adapter to social media, I used these platforms to grow this community, create online conversations, and develop partnerships. I developed a series of social networking events including an organic wine tasting, a YouTube video launch party for the Campaign for Safe Cosmetics, a sustainable urban living event featuring published authors, and a modern eco home showcase. Secured paid sponsors including Whole Foods Market. Negotiated event meeting space and managed logistics with international event partners. BostonEco — the place to be inspired, discover new ideas, find collaborators.
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Zoe Foods
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Food Production
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1 - 100 Employee
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Director of Marketing
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2000 - 2007
Led marketing department and sales support programs to launch start-up into a fast-growing national natural products brand with over $3 million in sales. Built a consistent brand presence across all print and online marketing communications including unconventional corporate sampling, national advertising, and new product introductions.• Managed public relations team and achieved extensive local and national media coverage which lead to a nationwide product sell-out and 3,000 email registrations within one month. • Established business partnerships for joint marketing programs, third-party endorsements, and word-of-mouth advertising. • Launched national sampling programs with 500,000 annual samples and 250 events without sponsorship fees. • Collaborated with Whole Foods Market and mass market retailers on retail marketing programs.
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Education
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Babson College - Franklin W. Olin Graduate School of Business
MBA -
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University of Massachusetts at Amherst - Isenberg School of Management
Bachelor of Business Administration
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